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The CMO Council 2026 Marketing Transformation Performance Audit Findings

The CMO Council 2026 Marketing Transformation Performance Audit Findings

Marketing

The CMO Council has released initial findings from its 2026 Marketing Transformation Performance Audit and Scorecard, exposing widespread operational deficiencies that continue to prevent many marketing organisations from translating martech, AI and data investments into measurable business performance.

The Fast Food Brands South Africans Notice Aren't Always the Ones They Buy

The Fast Food Brands South Africans Notice Aren't Always the Ones They Buy

Marketing

South Africa's fast-food and quick-service restaurant (QSR) conversation is back in full swing, but the brands consumers have been talking about, searching for and ultimately buying are no longer always the same.

Toyota SA and Studio One Publicis Groupe Launches New bZ4X

Toyota SA and Studio One Publicis Groupe Launches New bZ4X

Marketing

Toyota SA has launched the all-new bZ4X with the campaign, 'It Just Got Real', and an advert filmed in Bloemfontein in partnership with the Studio One team at Publicis Groupe Africa.

WeBuyCars Campaign Sparks Debate Around Topical Advertising

WeBuyCars Campaign Sparks Debate Around Topical Advertising

Publicity

Venelize de Lange from media update considers what WeBuyCars' backlash over their latest advertisement reveals about topical advertising and brand publicity.

The Ingredients for Credibility in Modern Food Media — A Q&A With Jenny Morris

The Ingredients for Credibility in Modern Food Media — A Q&A With Jenny Morris

Media

Venelize de Lange from media update talks to celebrity Chef Jenny Morris about audience attention and creator credibility in food media while considering what role storytelling plays in this industry. 

The KPIs That Matter in the Era of AI Search

The KPIs That Matter in the Era of AI Search

Marketing

AI search hasn’t only changed how people look for information. According to VML's 2026 AI Search Report, AI has also upended everything brands have been using to measure SEO effectiveness.

From Broadcast to FAST: Understanding Today's Video Platform Landscape

From Broadcast to FAST: Understanding Today's Video Platform Landscape

Media

Navigating today's video platform landscape is increasingly challenging, not only for audiences confronted by endless viewing options, but even for media professionals operating within the industry, says Lefeedi Maja, Business Consultant, Writer and Author.

The Overlooked Relationship That Can Nearly Double Revenue Growth

The Overlooked Relationship That Can Nearly Double Revenue Growth

Marketing

Here is a figure that ought to settle a thirty-year argument. Companies whose marketing and finance chiefs genuinely trust one another grow revenue nearly twice as fast as those where the CMO and CFO are at odds, says Musa Kalenga, CEO of Brave Group.

AI Won't Replace Qualitative Researchers But it Will Make Them More Powerful

AI Won't Replace Qualitative Researchers But it Will Make Them More Powerful

Marketing

For years, qualitative research has been defined by a single trade-off: depth or scale. Researchers could spend weeks immersed in the lives of a handful of participants, uncovering the context behind decisions and behaviours. Or they could reach larger audiences through quantitative methods, sacrificing nuance for volume, says Demographica.

Kagiso Trust Appoints Former Electoral Officer as Chairperson

Kagiso Trust Appoints Former Electoral Officer as Chairperson

Publicity

Kagiso Trust has announced the appointment of Zwoitwaho Nevhutalu as Chairperson of the organisation, effective Wednesday, 1 July. Nevhutalu succeeds Mankone Ntsaba, who has completed two consecutive terms and six years as Chairperson of the Board of Trustees. 

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