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The effect of social media algorithms in 200 words or less

The effect of social media algorithms in 200 words or less

Social

If it ain’t on your social feed, did it really even happen? Social media has taken our society by storm, and what we see determines how we feel. But are we truly in control of what appears on our screens? Let's put the power of algorithms to the test!

 
Social media
Social media algorithms
algorithms
Social media marketing
Social consciousness
Social media platforms
Mathematical tools
Machine Learning
Polarisation
User Experience
Privacy
Metrics
Personal interests
Behavioural predictions

The importance of inclusivity and representation on social media

The importance of inclusivity and representation on social media

Social

Inclusivity on social media is of growing importance, especially as the public grows to be more socially conscious. This is likely because of the increased visibility that the digital space brings, allowing for previously marginalised voices to be amplified.

 
Social media
diversity in social media
inclusivity on social media
social media diversity and inclusion
social media and cultural diversity
inclusivity
diversity
culture trends
2022 culture
online culture
social media culture
social media trends
socially conscious
brand
socially conscious brand

Getting chat UX right for customer retention

Getting chat UX right for customer retention

Marketing

A poor user experience will not only frustrate customers but can stop them from ever engaging with a business in the channel again, says Joe de Wet, product director at Clickatell. de Wet identifies what companies are doing wrong when it comes to integrating chat and how they can build a chat channel that delights customers from the start. 

 
UX
CX
customer retention
user experience
customer engagement
business engagement
chat channel
chat bot
digital assistant
Clickatell

Four PR lessons to learn from <i>The Real Housewives of Beverly Hills</i>

Four PR lessons to learn from The Real Housewives of Beverly Hills

Publicity

For The Real Housewives of Beverly Hills, nothing is ever too challenging. From divorce dramas to catfights, these ladies always end up at the top. They know what they want, and they never hesitate to get it. PR pro — let's unpack the glitz and glam and learn from the best!

 
PR
PR pro
Public Relations
The Real Housewives of Beverly Hills
TV show
Drama
Reality TV
PR relations
Brand image
Client expectations
Lessons
Contractual agreements
Empathy
Listening
Risks
Transparency

SA takes part in international call to action 'Nature Is Calling'

SA takes part in international call to action 'Nature Is Calling'

Publicity

South Africa is set to be the stage for an international call to action titled, 'Nature Is Calling'. Urban hotspots in Cape Town and Johannesburg are being transformed with natural settings. The initiative intends to be a wake-up call to humanity to protect the planet and reconnect with nature.

 
Nature Is Calling
international call to action
protect the planet
reconnect with nature
awareness campaign
CTA campaign
call to action campaign

Giving global beer brands an African heart — a lesson in branding

Giving global beer brands an African heart — a lesson in branding

Marketing

South African Breweries's (SAB) brand marketing managers unpack how global beer brands like Corona, Budweiser and Stella Artois are approaching growth on African soil. 

 
Ab-InBev
South African Breweries
SAB
Corona
Budweiser
Stella Artois
Beer marketing
SA Beer marketing
Thomas Lawrence
Kwezi Vika
Itumeleng Wesi

Freelancers, here’s four tips for creating the perfect personal website

Freelancers, here’s four tips for creating the perfect personal website

Media

Freelancers, having a website is a great way to enhance your online visibility. But, if your website isn't up to scratch, potential clients may not be seeing you in the best possible way. Want to know what your website needs to make every angle a good one? Let's make it a site to see.

 
Freelancer website
What do freelancers need on their website
How to create the perfect freelancer website
Freelancing tips
Tips for freelancers
Tips for creating the perfect website
freelancer website
personal website template

Joe Public wins at <em>The One Show Awards</em> 2022

Joe Public wins at The One Show Awards 2022

Marketing

Joe Public has announced that it is the country's top Pencil winner at The One Show Awards 2022. The agency was awarded two Silvers for 'Soulfuel Safe Lamp' on behalf of Chicken Licken, and a Bronze for Converse 'Unity Laces'.

 
Joe Public
The One Show
ADC 101st Annual Awards
ADC Winners
ADC
One Club for Creativity
One Club
ADC Awards news
ADC Medallion

<i>HOT 102.7FM</i> welcomes new head of news

HOT 102.7FM welcomes new head of news

Media

HOT 102.7FM, a commercial radio station in Johannesburg, has announced that it has bolstered its news team. The station has appointed journalist Tara Penny as the station's new head of news. 

 
HOT 102.7FM
head of news
commercial radio
radio station in Johannesburg
Tara Penny
Eyewitness News
Radio 702
TuksFM
Journalist of the Year
radio journalism

Four brands Gen Zers love

Four brands Gen Zers love

Marketing

Gen Z is continuously growing stronger in influence and buying power, and brands are starting to stand up and take notice! So, if you're looking for insight on how you can make your brand more Gen Z-friendly, we've got all the inspiration you need.

 
Gen Z
Brands Gen Z loves
Gen Z favourite brands
top Gen Z brands
popular Gen Z brands
brands popular with Gen Z
brands to learn from
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