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Brand Authenticity in a World of Too Much Information

Brand Authenticity in a World of Too Much Information

Marketing

There’s currently just too much information out in the world for consumers to handle — including a stifling amount of AI-generated advertising, content and information, much of which has the same feel because it's generated using similar AI tools, says Lara-Anne Nel, Lead Strategist at Boomtown.

Busting Pervasive Myths About Account-Based Marketing (ABM)

Busting Pervasive Myths About Account-Based Marketing (ABM)

Marketing

Take a moment to imagine this scenario: A prominent South African CEO starts each day the same way, by dropping her children off at school and then stopping to grab a coffee on her way to the office. She chooses to have her coffee the same way every morning: No sugar, almond milk, says Kathryn McKay, Chief Creative Officer at Black & White, part of The Up&Up Group.

<i>Cannes Young Lions</i> Announces Two Winning Teams

Cannes Young Lions Announces Two Winning Teams

Marketing

Ster-Kinekor, the official South African representative of the Cannes Lions International Festival of Creativity, in partnership with Heineken® Beverages has announced the winners of the Cannes Young Lions South Africa 2026 competition.

Menlyn Park Shopping Centre Celebrates April With its Eggventure and Peppa Pig Meet and Greet

Menlyn Park Shopping Centre Celebrates April With its Eggventure and Peppa Pig Meet and Greet

Publicity

Menlyn Park Shopping Centre has announced its Eggventure from Wednesday, 1 April to Sunday, 5 April, and a Peppa Pig Meet and Greet on Saturday, 11 April and Sunday, 12 April, aimed at bringing families together this Easter.

Stories That Matter: At the Heart of Easter — The Editor's Note

Stories That Matter: At the Heart of Easter — The Editor's Note

Media

Easter is easily perceived as the yearly opportunity to indulge in chocolate eggs, public holidays and family time — but how many of us are aware of Easter's true significance? As we celebrate the year's dedicated time of reflection, renewal and meaning, Kiara Ferreira from media update explores what Easter represents for the media industry.

<i>FAME Week Africa</i> Opens Entries for 2026 <i>Inclusive Lens Awards</i>

FAME Week Africa Opens Entries for 2026 Inclusive Lens Awards

Media

FAME Week Africa has opened submissions for the 2026 Inclusive Lens Awards, a flagship initiative of MIP Africa that celebrates the storytellers, creators and innovators driving meaningful change through inclusive content.

Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market

Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market

Publicity

Venelize de Lange from media update looks at how South African brands can effectively localise Easter campaigns to build engagement and avoid public missteps.

Mdzananda Animal Clinic and Shelter Partners With Vondi's Holistic Pet Nutrition for Paws on the Promenade

Mdzananda Animal Clinic and Shelter Partners With Vondi's Holistic Pet Nutrition for Paws on the Promenade

Publicity

Mdzananda Animal Clinic and Shelter, Khayelitsha, in partnership with Vondi's Holistic Pet Nutrition, has announced the eighth addition of the annual dog-walking fundraiser, Paws on the Promenade.

Turning Everyday Bus Shelter Infrastructure Into Visible Brand Impact

Turning Everyday Bus Shelter Infrastructure Into Visible Brand Impact

Marketing

South Africa's urban commuters represent one of the country's most consistent daily audiences. The question is how to matter to them. In a landscape where credibility is under constant scrutiny, brands are under increasing pressure to demonstrate real, visible impact in the communities they serve.

Stefan Sagmeister to Host <i>ADC 105<sup>th</sup> Annual Awards</i> Ceremony

Stefan Sagmeister to Host ADC 105th Annual Awards Ceremony

Media

The global Art Directors Club, part of The One Club for Creativity, has announced world-renowned designer Stefan Sagmeister will serve as host for this year's ADC 105th Annual Awards ceremony, taking place on Wednesday, 13 May in New York as part of Creative Week 2026.

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