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How AXE's 'Grab the Sweet!' Sparked Buzz Beyond the Billboard
Venelize de Lange from media update explores how AXE turned a bus stop into a playful experiential campaign, highlighting what brands can learn about engaging Gen Z through interactive OOH.
Shrugging Off Tariffs: The Strategy Behind SA's Record Agricultural Exports
Venelize de Lange from media update unpacks how SA's record agricultural exports (despite declining US demand) highlight the importance of adaptive strategy, audience insight and diversified market positioning.
Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part One
Venelize de Lange from media update spoke with Pieter Geyser about the future of media strategy, what drives ROI and how brands can harness creator content effectively.
ChatGPT Enters the Ad Game: Everything Marketers Need to Know
Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.
The Confidence Quotient: Why Brands are Betting on Self-Esteem
Confidence is the word on everyone's lips — and brands are listening. Emma Mendes from media update explores the surge in confidence-driven marketing, what drives this trend and how brands can tap into its power to connect authentically with audiences.
The Stephen King IT Factor: Mastering Narrative Power in PR
Stephen King's memoir, On Writing: A Memoir of the Craft, is a treasure trove of advice that goes beyond fiction. King's insights offer a roadmap for publicists and PR agents to craft articles that resonate with audiences — and boost visibility. Emma Mendes from media update shares tips to help you elevate your PR game utilising King's wisdom.
Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi
What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.
Anti-Valentine's Day or Smart Brand Storytelling? The Case for Audience-First Campaigns
Venelize de Lange from media update considers how audience insight can guide Valentine's Day campaigns, showcasing why relevance and brand alignment matters more than simple participation in seasonal marketing.
Die Papier Promises a Fresh Voice for Afrikaans Readers
The contemporary news ecosystem faces an era where many media outlets are pivoting away from print operations and shifting entirely toward digital platforms. However, Novus Media (part of JSE-listed Novus Holdings) is making a daring statement to reaffirm authority in the perseverance of print media, as considered by media update's Kiara Ferreira and Venelize de Lange.
From South Africa to Europe: The Strategy Behind Mr Price's R9-Billion NKD Acquisition
Venelize de Lange from media update examines Mr Price's R9.66-billion NKD acquisition, exploring what the retailer's European expansion reveals about scaling value brands, localisation and the growing role of data-led marketing execution.
Violence, Desensitisation and the Media's New Reality
Venelize de Lange from media update looks at the growing normalisation of violence across mainstream media, considering how long term exposure is reshaping audience sensitivity and challenging traditional approaches to ethical reporting.
The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update
Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.
Tech on Trial: Redefining Responsibility in the Age of Digital Addiction
Venelize de Lange from media update unpacks Meta and Google's recent lawsuit, examining concerns about addictive platform designs and what tighter algorithm regulation could mean for audience growth strategies, ethical amplification and the future of digital publishing.
METRO FM, a South African urban music station, has unveiled its apparel line, "Wear METRO FM". Launched on Wednesday, 25 February at 06:00, this moment has aimed to showcase the station's consistent commitment to South African culture and style.
Social media continues to evolve at lightning speed, reshaping how brands connect with audiences. As we navigate through 2026, the landscape is being defined by emotional storytelling, authentic connections and a strategic balance between human creativity and AI-powered innovation, says Miliswa Sitshwele, Head of Social Media at Flow Communications.
Switch Energy Drink and OMODA South Africa has concluded their most talked-about consumer campaign, by handing over the final 15 new OMODA C7 vehicles to lucky winners at a special event held at Switch's head office.
Humanz, the 360-degree AI-powered influencer marketing platform designed to help creators and brands grow together, has announced the winners of the first-ever Humanz Top 20 Awards in South Africa, a landmark initiative celebrating the country's most impactful, ethical and forward-thinking creators.
Across Gauteng and South Africa at large, many families face a daily reality often hidden from view: stretched meals, portions reduced so children can eat and communities relying on shared kitchens to make limited food go further.
Rand Mutual Assurance (RMA), a South African social insurer, has launched its flagship STEAM Project at Botlhabelo High School in Brits, in the North West province, aimed at marking a major investment in South Africa's future skills pipeline.
Following five years of rapid growth, LePub has accelerated its expansion with the appointment of Sven Huberts. Launched in Amsterdam in 2020, the creative network now operates 10 hubs across nine markets, following the openings of London, New York and Bogotá last year.
Across northern KwaZulu-Natal, women living in and around the iSimangaliso Wetland Park World Heritage Site are emerging as agents of change. Through the launch of their own climate-smart businesses, they are restoring their local ecosystems and strengthening food security in one of South Africa's most vulnerable regions.
The Forbes Woman Africa Leading Women Summit has returned to Johannesburg, and specifically to Sandton, to mark International Women's Month, on Wednesday, 18 March, under the theme, The Voice, Vision and Victories of Her Africa.
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