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Violence, Desensitisation and the Media's New Reality
Venelize de Lange from media update looks at the growing normalisation of violence across mainstream media, considering how long term exposure is reshaping audience sensitivity and challenging traditional approaches to ethical reporting.
Anti-Valentine's Day or Smart Brand Storytelling? The Case for Audience-First Campaigns
Venelize de Lange from media update considers how audience insight can guide Valentine's Day campaigns, showcasing why relevance and brand alignment matters more than simple participation in seasonal marketing.
Shrugging Off Tariffs: The Strategy Behind SA's Record Agricultural Exports
Venelize de Lange from media update unpacks how SA's record agricultural exports (despite declining US demand) highlight the importance of adaptive strategy, audience insight and diversified market positioning.
Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part One
Venelize de Lange from media update spoke with Pieter Geyser about the future of media strategy, what drives ROI and how brands can harness creator content effectively.
Tech on Trial: Redefining Responsibility in the Age of Digital Addiction
Venelize de Lange from media update unpacks Meta and Google's recent lawsuit, examining concerns about addictive platform designs and what tighter algorithm regulation could mean for audience growth strategies, ethical amplification and the future of digital publishing.
From South Africa to Europe: The Strategy Behind Mr Price's R9-Billion NKD Acquisition
Venelize de Lange from media update examines Mr Price's R9.66-billion NKD acquisition, exploring what the retailer's European expansion reveals about scaling value brands, localisation and the growing role of data-led marketing execution.
The Stephen King IT Factor: Mastering Narrative Power in PR
Stephen King's memoir, On Writing: A Memoir of the Craft, is a treasure trove of advice that goes beyond fiction. King's insights offer a roadmap for publicists and PR agents to craft articles that resonate with audiences — and boost visibility. Emma Mendes from media update shares tips to help you elevate your PR game utilising King's wisdom.
How AXE's 'Grab the Sweet!' Sparked Buzz Beyond the Billboard
Venelize de Lange from media update explores how AXE turned a bus stop into a playful experiential campaign, highlighting what brands can learn about engaging Gen Z through interactive OOH.
The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update
Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.
Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi
What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.
ChatGPT Enters the Ad Game: Everything Marketers Need to Know
Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.
The latest digital marketing trends in 2026 have aimed to show how they can benefit small businessess and marketers alike.
Tetra Pak Southern Africa has released its full-year 2025 sustainability results, reporting a 33% post-consumer carton collection rate and 31% recycling rate for Liquid Board Packaging (LBP) in South Africa.
Reach Africa has announced a new partnership with V, the company formerly known as VIDAA, a fast-growing Smart TV platform embedded at device level across an expanding base of African households.
Switch Energy Drink and OMODA South Africa has concluded their most talked-about consumer campaign, by handing over the final 15 new OMODA C7 vehicles to lucky winners at a special event held at Switch's head office.
Danone Southern Africa has been ranked first in a national public assessment evaluating voluntary industry commitments to healthier food environments.
The Wildlife and Environment Society of South Africa (WESSA) has unveiled South Africa's first Braille coastal environmental education signage at Blaauwberg Nature Reserve's Eerste Steen, aimed at marking a significant step towards creating more inclusive coastal experiences for all.
Jung von Matt has developed and produced a global product campaign that has aimed to mark the first major international product push for MINI under its new creative lead agency.
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