STARFM, a new Johannesburg-based radio station, will be opening its doors on Thursday, 1 July. Johannesburg's northern suburbs will be able to tune in to STARFM on the 91.9 frequency. The community station is youth-driven and is targeting the 18 to 34 age group. 

PR pros need to include infographics in their digital marketing strategy. Why? Because this is a great way to stay relevant online. Readers are much keener to share visually appealing content, meaning there is a lot of room for you to play with the potential that these types of content hold.

Razor Public Relations, the reputation and strategic communications agency part of M&C Saatchi Group South Africa, has been recognised as the new Consultancy of the Year at the 2021 EMEA SABRE Awards, the premier awards show in the PR sector. Razor was the only non-European agency nominated this year.

With 2021 coming to its halfway mark, it's time to see which media trends have gained the most traction so far, says the team at Newsclip Media Monitoring. From e-commerce to infused analytics, the industry is proving to be as dynamic as ever!

Podcasts are only continuing to grow in popularity and are starting to become a must-have for brands. Not only do they offer a unique way for your audience to consume your content, but this medium is also something that you can potentially monetise.

According to a recent survey, only 22% of South African businesses are aware of privacy laws governing their marketing activities, despite the Protection of Personal Information (POPI) Act set to take effect on Thursday, 1 July.

Social media and FOMO go hand-in-hand, and are now part of our daily lives. The question is, however, how do you know when you’re addicted to these digital platforms? Here, media update’s Nakedi Phala helps you identify whether you may be a little too attached.

You may have heard of 'social listening', but do you know what this technology actually entails? The team at amaSocial reveals how this solution can be advantageous to your business strategy and overall campaign goals.

With all the digital agencies available out there, how do you know which is the correct one for your brand? It's more important than ever to choose one that best understands your business’s needs, which is why we've taken out the guesswork. Read on for more insights!

The Chief Marketing Officer (CMO) Council has announced the release of its new C-Suite Scorecard of marketing value and effectiveness. The report has indicated that revenue and sales growth rank as management's top mandate for marketers.