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Gun Free SA and M&C Saatchi Abel Highlight 'Bullet Proof Park' Campaign

Gun Free SA and M&C Saatchi Abel Highlight 'Bullet Proof Park' Campaign

Marketing

Gun Free SA has partnered with M&C Saatchi Abel to find a solution for gun violence in Cape Town. The 'Bullet Proof Park' campaign offers an outrageous solution to the problem of gun violence and how it impacts children.

The Rise of the Digital Showroom: The New Frontline for Driving Car Sales

The Rise of the Digital Showroom: The New Frontline for Driving Car Sales

Marketing

You can picture it. Gleaming, polished cars. Gleaming, white floors. The car showroom remains a mainstay of popular culture and our idea of purchasing a vehicle. But how relevant is the physical showroom in today's increasingly digital-first world? asks Mongezi Mtati, Senior Brand Strategist at Rogerwilco. 

Navigating the Future of Advertising: Consumers, AI and What Is Next

Navigating the Future of Advertising: Consumers, AI and What Is Next

Marketing

As consumer expectations evolve and generative AI reshapes the digital landscape, marketers must rethink strategies, embrace innovation and stay ahead of the curve. The team at Microsoft Advertising and InMobi Advertising explores the key trends redefining how brands connect, engage and grow.

MRF Releases Latest MAPS® Data

MRF Releases Latest MAPS® Data

Marketing

The Marketing Research Foundation (MRF) has released the latest Marketing All Product Survey (MAPS®) dataset, encompassing the full 2024 calendar year (January to December 2024 fieldwork). The research will be unveiled via a webinar on Thursday, 22 May.

Airtel Africa Appoints Publicis Groupe Africa as Integrated Marketing Partner

Airtel Africa Appoints Publicis Groupe Africa as Integrated Marketing Partner

Marketing

Following a pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner across 12 key markets on the continent. This partnership marks a milestone in African marketing, uniting two organisations with a shared ambition to deliver brand experiences that resonate across audiences.

Chelsea FC Launches 2025 / 26 Kit With 'London, It's Our House' Campaign

Chelsea FC Launches 2025 / 26 Kit With 'London, It's Our House' Campaign

Marketing

Chelsea Football Club has launched a new campaign, titled 'London, It's Our House,' for its 2025 / 26 kit. The campaign features a host of stars from Chelsea Football Club's men's and women's teams, and Madness legend Suggs and rapper Central Cee. 

<i>Goafest</i> 2025 Unveils 'Advertising Plays'

Goafest 2025 Unveils 'Advertising Plays'

Marketing

Goafest 2025 has introduced 'Advertising Plays' — a sports and wellness IP designed to bring agency professionals together in a fun and informal setting. Debuting at Goafest 2025, 'Advertising Plays' aims to elevate the festival experience by offering delegates a refreshing break from the traditional format and play across new, energised spaces. 

<i>Jacaranda FM</i> Announces <i>Love, Dating & Chaos With Philicity Reeken</i> Podcast

Jacaranda FM Announces Love, Dating & Chaos With Philicity Reeken Podcast

Media

Jacaranda FM has announced that radio presenter and actress, Philicity Reeken, is hosting a new podcast titled Love, Dating & Chaos with Philicity Reeken. The JacPod Original takes listeners on a journey through the messy realities of love in the digital age.

Anglo American Highlights the Role of ICT in Education

Anglo American Highlights the Role of ICT in Education

Publicity

Anglo American, in partnership with the Department of Basic Education, has launched an Education Programme in 2018. Since then, the programme has invested over R800-million to improve educational outcomes for learners, supporting 227 schools and 200 Early Childhood Development (ECD) centres in their host communities, reaching around 185 000 learners and 4 000 teachers.

Social Media Platforms Are Replacing Google: Why Brands Need to Pay Attention

Social Media Platforms Are Replacing Google: Why Brands Need to Pay Attention

Marketing

When it comes to online searches, these days people, and especially younger people, are letting their fingers do the talking on social media platforms such as TikTok, Instagram and YouTube, says the team at Flow Communications.

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