Why are marketers becoming more personal?

Marketers are becoming more personal — and it seems that it is because they are amalgamating a marketing strategy with a shift in culture. Marketers are human after all, so getting more personal with their marketing efforts is not purely strategic. Ready to find out more? Let's do it:

The etiquette of approaching influencers

How brands approach influencers is a main determinant of whether or not those influencers will want to work with them. Marketers, it is your job in these situations to really persuade them without putting them off of your brand. Want to win over the hearts of influencers? Let's up the charm.

The effect of social media algorithms in 200 words or less

If it ain’t on your social feed, did it really even happen? Social media has taken our society by storm, and what we see determines how we feel. But are we truly in control of what appears on our screens? Let's put the power of algorithms to the test!

The importance of inclusivity and representation on social media

Inclusivity on social media is of growing importance, especially as the public grows to be more socially conscious. This is likely because of the increased visibility that the digital space brings, allowing for previously marginalised voices to be amplified.

Four PR lessons to learn from The Real Housewives of Beverly Hills

For The Real Housewives of Beverly Hills, nothing is ever too challenging. From divorce dramas to catfights, these ladies always end up at the top. They know what they want, and they never hesitate to get it. PR pro — let's unpack the glitz and glam and learn from the best!

Three reasons why creative writing is important for freelancers

As a freelancer, it is essential to make an impression on potential clients, and one of the best ways to do just that is by ensuring that your content is creative. Here to guide you on achieving this is media update’s Talisa Carlson. Ready to benefit from the beauty of creativity? Let's do it.

Freelancers, here’s four tips for creating the perfect personal website

Freelancers, having a website is a great way to enhance your online visibility. But, if your website isn't up to scratch, potential clients may not be seeing you in the best possible way. Want to know what your website needs to make every angle a good one? Let's make it a site to see.

Four brands Gen Zers love

Gen Z is continuously growing stronger in influence and buying power, and brands are starting to stand up and take notice! So, if you're looking for insight on how you can make your brand more Gen Z-friendly, we've got all the inspiration you need.