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Five Common PR Faux Pas and How to Avoid Them
PR slip-ups can happen to even the most experienced professionals. Venelize de Lange from media update unpacks five common PR faux pas and how to dodge them before they derail your next campaign.
Everything You Need to Know About Article Schema
Ever heard of article schema markup? Venelize de Lange from media update explains what it is and how it helps writers, from journalists to bloggers, stand out on Google and reach wider audiences.
Why Psychological Literacy is Important in PR
Psychology is not just for the comfort of your therapist's couch. Venelize de Lange from media update explains why psychological literacy is a core competency for PR professionals who must understand how audiences think, feel and behave in a digitally driven world.
South Africa's Freelance Market Is Growing — Here's What's Changing and How to Seize It
South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.
Answer Engine Optimisation: How to Prepare Your Marketing for the Chatbot Era
With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay visible. media update's Venelize de Lange explores Answer Engine Optimisation and how marketers can use it in a time where AI decides which answers audiences see.
Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy
From digital-first insights to ethical leadership, Venelize de Lange from media update unpacks how McDonald's South Africa blends global strategy with local storytelling to stay relevant, responsible and loved by fast-food fans nationwide.
South Africa's advertising landscape has shifted fast. In the past year alone, Flow has aimed to emerge as a driving force behind the country's R4-billion commerce-media market, powering a new wave of advertising built on real shopper data rather than third-party cookies.
As South Africa gears up for another Black Friday, Mathabo Sekhonyana, Marketing Specialist, has warned that consumer loyalty is vanishing fast.
Publicis West Africa (PWA) has announced the official launch of Ghana's first advanced Out-of-Home (OOH) measurement platform in partnership with global advertising technology leader Moving Walls. This groundbreaking initiative marks a new era in the country's advertising industry, providing precise audience insights and measurable campaign effectiveness for brands and agencies.
The Parkview Charity Christmas Market has announced that it will return to George Hay Park from Friday, 21 to Sunday, 23 November. It promises a festive weekend filled with cheer, community and giving.
SPAR has announced its sponsorship of four provincial rugby teams — a show of support that puts community ahead of rivalry and reinforces SPAR's commitment to grassroots sport development.
Sun International CEO, Ulrik Bengtsson, has announced the appointment of Leslie Peters to the newly created position of Chief Technology and Product Officer (CTPO).
H&M South Africa has revealed its newly upgraded store in Durban at Gateway Theatre of Shopping, owned by Old Mutual Property.
MMA Global, Inc., the global non-profit industry body, has ushered in a new era as the Marketing + Media Alliance (MMA), aimed at solidifying its evolution into a foremost global community of Chief Marketing Officers and Senior Marketing Leaders.
The highly anticipated newly reimagined Sesame Street has made its debut with a new season on Netflix on Monday, November 10. Sesame Street is an American children's educational television show from which South Africa's Takalani Sesame is adapted to be culturally relevant.
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