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Why Competitor Benchmarking Should Be Part of Every Marketing Strategy
Venelize de Lange from media update explores why competitor benchmarking is essential in the marketing industry and how leveraging competitor insights can help brands strengthen their position in an over-saturated marketplace.
Crisis in Real Time: The PR Training Mystery
Emma Mendes from media update dons her detective cap and lights up her wooden pipe to investigate what could arguably be the most intriguing publicity mystery of the decade: who really runs modern PR media training, and where are they hiding?
Inside the Art of Listening Without Algorithms: A Q&A With Barnard Beukman
Today's media landscape is no stranger to accommodating immediate change. While media professionals face an increasing dominance by metrics and algorithm-driven content, there still remain editorial voices that reconnect us with the true meaning of media. Kiara Ferreira from media update speaks with Barnard Beukman, Editor of South Africa's new print publication, Die Papier.
Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market
Venelize de Lange from media update looks at how South African brands can effectively localise Easter campaigns to build engagement and avoid public missteps.
Die Kuns van Luister Sonder die Algoritmes: 'n V&A met Barnard Beukman
Vandag se medialandskap is geen vreemdeling wanneer dit kom by die hantering van verandering nie. Terwyl mediamense 'n oorheersing deur statistieke en algoritme-gedrewe inhoud in die gesig staar, is daar steeds redaksionele stemme wat ons weer verbind met die ware betekenis van media. Kiara Ferreira van media update gesels met Barnard Beukman, Redakteur van Die Papier.
Why "Good News" Still Wins Audiences: A Q&A With Tyler Vivier
Venelize de Lange from media update spoke to Tyler Vivier about the role of positive storytelling and how it holds its place in media.
Stories That Matter: At the Heart of Easter — The Editor's Note
Easter is easily perceived as the yearly opportunity to indulge in chocolate eggs, public holidays and family time — but how many of us are aware of Easter's true significance? As we celebrate the year's dedicated time of reflection, renewal and meaning, Kiara Ferreira from media update explores what Easter represents for the media industry.
There’s currently just too much information out in the world for consumers to handle — including a stifling amount of AI-generated advertising, content and information, much of which has the same feel because it's generated using similar AI tools, says Lara-Anne Nel, Lead Strategist at Boomtown.
Ster-Kinekor, the official South African representative of the Cannes Lions International Festival of Creativity, in partnership with Heineken® Beverages has announced the winners of the Cannes Young Lions South Africa 2026 competition.
Menlyn Park Shopping Centre has announced its Eggventure from Wednesday, 1 April to Sunday, 5 April, and a Peppa Pig Meet and Greet on Saturday, 11 April and Sunday, 12 April, aimed at bringing families together this Easter.
FAME Week Africa has opened submissions for the 2026 Inclusive Lens Awards, a flagship initiative of MIP Africa that celebrates the storytellers, creators and innovators driving meaningful change through inclusive content.
South Africa's urban commuters represent one of the country's most consistent daily audiences. The question is how to matter to them. In a landscape where credibility is under constant scrutiny, brands are under increasing pressure to demonstrate real, visible impact in the communities they serve.
The global Art Directors Club, part of The One Club for Creativity, has announced world-renowned designer Stefan Sagmeister will serve as host for this year's ADC 105th Annual Awards ceremony, taking place on Wednesday, 13 May in New York as part of Creative Week 2026.
The Mark Awards 2026 have announced that entries for the are now open, with agencies, brands and marketing teams invited to submit their work across the programme's seven pillars recognising excellence in modern marketing.
BBC Radio 4 has announced that Rebecca Keating will be the new Editor of BBC Radio 4's Today Programme.
Industrial connectivity and digital transformation specialist Sedna Africa has announced the expansion of its leadership team with the appointment of Shawn Nortje as Operations Director, and Raymond Mhlongo as Technical Director.
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