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Why Competitor Benchmarking Should Be Part of Every Marketing Strategy
Venelize de Lange from media update explores why competitor benchmarking is essential in the marketing industry and how leveraging competitor insights can help brands strengthen their position in an over-saturated marketplace.
Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market
Venelize de Lange from media update looks at how South African brands can effectively localise Easter campaigns to build engagement and avoid public missteps.
Why "Good News" Still Wins Audiences: A Q&A With Tyler Vivier
Venelize de Lange from media update spoke to Tyler Vivier about the role of positive storytelling and how it holds its place in media.
Stories That Matter: At the Heart of Easter — The Editor's Note
Easter is easily perceived as the yearly opportunity to indulge in chocolate eggs, public holidays and family time — but how many of us are aware of Easter's true significance? As we celebrate the year's dedicated time of reflection, renewal and meaning, Kiara Ferreira from media update explores what Easter represents for the media industry.
South African Tourism has announced the appointments of Sithembile Ndaba as Chief Marketing Officer (CMO), effective Wednesday, 1 April, and Ismail Dockrat as Chief Operating Officer (COO), effective Friday, 1 May.
KwaZulu-Natal's commitment to environmental education and youth-led action was celebrated at the 2025 Eco-Schools Awards Ceremony, held on Saturday, 21 March (Human Rights Day) at the Willow Way Manor in Durban.
Infobip South Africa, a communication platform for businesses and a leader in omnichannel customer engagement, has appointed Lauren Potgieter as Country Manager in a strategic move to accelerate growth and strengthen its position as a trusted partner in digital transformation.
The Shoprite Group's Centurion Distribution Centre has achieved a Level 2 Zero Waste to Landfill certification from the Green Building Council of South Africa (GBCSA), aimed at marking a significant milestone for sustainable retail logistics in South Africa.
At a time when the world of work is changing and entry-level candidates have to compete not only with other job seekers, but with technology, educational institutions must also adapt. Newly re-branded Emeris offers a glimpse at the future of tertiary education brand positioning in South Africa.
Every year, a room of South Africa's most experienced digital practitioners sit down and make a call: what work was genuinely excellent, and what merely looked like it was.
As METRO FM prepares to mark its 40th anniversary in September, the station is honouring this milestone by celebrating the talent that has contributed to its success, while introducing strategic additions to its lineup, effective Wednesday, 1 April.
Walter Sisulu University (WSU) has officially unveiled its new brand identity at the Mthatha campus, marking the realisation of its, "University of the Future" model.
Global animal welfare organisation FOUR PAWS has celebrated a landmark victory following the National Council of Provinces' decision to approve the Draft Notice Prohibiting Certain Activities Involving African Lion.
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