Need a social media update? We know how fast the updates and trends roll out in this space and it can be difficult to keep up. That’s why we’ve got you covered with all the latest and greatest developments in the digital scene. So, what are you waiting for? Let’s get straight into it!

Social media can boost creativity when you need it most. When people say that you are wasting hours scrolling, you can look them in the eye and say, “No, I am doing creative research.” Here media update’s Talisa Carlson takes a look at how social media really does encourage originality.

The battle of earned media, paid media and owned media is one that has stood the test of time. But which form of media is the most valuable and returns the most exposure for your client’s brand? Let’s find out.

Media monitoring is the helping hand that every content creator needs. This is because its services can assist a writer in finding new content ideas or improving their strategies; creators can find all the answers they need, says the team at Newsclip Media Monitoring.

Consumers are more willing to support or invest in a brand if they see that other people are satisfied with the company. Building a community surrounding your brand on social media is essential if you want to have a loyal following that will support you online, says the team at amaSocial.

Volkswagen South Africa and Ogilvy Cape Town have announced the launch of the new Polo Vivo Mswenko campaign. The duo has collaborated with local creatives GALXBOY (founded by Thatiso Dube) and Yay Abe (Russell Abrahams) to kickstart a crowd-sourced campaign for the launch, which is inspired by the spirit of 'Mswenko'.

Newsjacking has been around for more than a decade, but few brands use it to their full advantage. It’s a useful way to get the public talking about your content by hitching a ride on topics that they already care about. Hop aboard as media update’s Maryna Steyn takes you on this exciting adventure.

The IAB South Africa has announced that Paula Hulley, IAB South Africa's CEO, will not be renewing her contract into 2022. The organisation says that after three and a half years in her role, Hulley leaves the IAB South Africa in a strong strategic, financial and operational position. Hulley's departure has subsequently left the role open.

The 2021 Brand South Africa Play Your Part Awards has opened entries for The Nation Pride Award. This is to support individuals and organisations who are working to instil a sense of national pride and patriotism in their communities. 

RecyclePaperZA has called on homes, schools and businesses to separate recyclables from rubbish. The organisation says that by keeping cardboard boxes, used office paper, newspaper and food packaging out of our bins, we keep out of landfills. The call is in light of National Recycling Day.