Interested in social media campaigns? Then we have just the piece for you! As we near the end of 2021, the time has come to look at the campaigns that have broken boundaries, made us laugh and dominated the digital scene this year.

The IAB South Africa Transformation Council, in collaboration with Google, Meta and TBWA, has announced the launch of the Connected Womxn initiative. The initiative aims to address the lack of support structures and connection opportunities for women in senior roles in the digital sector. 

Campari has announced the launch of a new campaign with HaveYouHeard. The duo created a platform with the aim to put up-and-coming talent in the spotlight. Named 'Passion Project', the campaign pairs filmmakers and stylists that they feel are pushing the boundaries of their craft. These individuals will be able to work with either Oxlade, GoodGirl LA or T-Classic to make a music video. 

TransUnion Africa, an information and insights company, has announced the appointment of Amy Beck as its chief marketing officer and member of the company's executive team. The appointment will be effective as of Monday, 10 January 2022. 

Psychological pricing is a phenomenon that many marketers incorporate into their strategies. Because buying pivots on the mind of the consumer, it’s important to consider how to price items so that they may be processed well psychologically. Curious about this? Then let's solve the numbers game called pricing!

Chatbots are extremely beneficial to the brands that make use of them, says the team at amaSocial. The team adds that if you're asking how these little helpers can be beneficial for your brand, read up here on the different kinds of bots and all of the purposes that they can serve:

SPAR Eastern Cape sponsorship and events manager Alan Stapleton has announced that, despite the disruptions of Covid-19, the 2021 'Wheelchair Wednesday' campaign was a success. 2021 marked the milestone of the initiative's 10^th anniversary. 

The New York Festivals (NYF) has announced that entries for the awards are now open and that it will resume in-person. The competition receives entries from more than 60 countries and is judged by more than 400 members of NYF's executive jury and grand jury, who collectively cast their votes to select the year's trophy-winning work. 

Momentum Metropolitan has announced the winners of its sixth annual Lesedi Awards. The winners were named in a hybrid physical-virtual ceremony that was broadcast on Monday, 29 November. 

Toyota has announced that, in light of its 60 years of mobility in South Africa, it has launched a new TVC that was developed by FCB Joburg. The ad is a tribute to the brand's loyal customer base, as well as a reaffirmation of the company's commitment to the people of South Africa.