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Four media trends on the rise

Four media trends on the rise

Media

With 2021 coming to its halfway mark, it's time to see which media trends have gained the most traction so far, says the team at Newsclip Media Monitoring. From e-commerce to infused analytics, the industry is proving to be as dynamic as ever!

 
Media trends
media trends 2021
current global media trends
media trends in South Africa

Branding: Relevance versus resonance

Branding: Relevance versus resonance

Marketing

Relevance and resonance are two key aspects of branding. When positioning your brand, it is vital to know the differences and applications of both to ensure you build that all-important customer relationship. Not sure where to start? Then read on!

 
Brand positioning
brand relevance
brand resonance
brand relevance marketing

FedEx Express donates to environmental NGOs

FedEx Express donates to environmental NGOs

Publicity

FedEx Express, a subsidiary of FedEx Corp., has announced it will donate USD$50 000 each to sustainability-focused projects in India and Africa. As part of the FedEx Priority Earth Global Grant Programme, thousands of FedEx team members selected 12 nonprofits from across the six international regions in which FedEx operates. 

 
FedEx Express
FedEx Corp
express transportation
sustainability
environmental sustainability
sustainability-focused projects

How to choose the <i>right</i> digital agency: A Q&A with Pieter Geyser

How to choose the right digital agency: A Q&A with Pieter Geyser

Marketing

With all the digital agencies available out there, how do you know which is the correct one for your brand? It's more important than ever to choose one that best understands your business’s needs, which is why we've taken out the guesswork. Read on for more insights!

 
Digital marketing agency
digital agency
choosing the right digital agency
marketing agency
branding
digital branding
brand services
Irvine Partners

Positive Dialogue welcomes Ondela Mlandu

Positive Dialogue welcomes Ondela Mlandu

Media

Positive Dialogue, the strategic communications partner within the DUKE Group, has appointed Ondela Mlandu as its head of media. This newly-created role has been designed with the intention of creating impactful audio and video content across all platforms for Positive Dialogue and DUKE Group clients.  

 
Positive Dialogue
Ondela Mlandu
communications
strategy communications
DUKE Group
media news
media appointments
communications partner

<i>HOT 102.7FM</i> announces new on-air line-up

HOT 102.7FM announces new on-air line-up

Media

HOT 102.7FM has announced that, on Thursday, 1 July, the station is taking to the airwaves on a powerful FM transmitter that will ensure blanket coverage of the greater Johannesburg area. The station has also indicated a new upcoming line-up. 

 
HOT 102.7FM
south africa radio
HOT 102.7FM line up
radio news
media news
radio
top radio station
Johannesburg radio station

Your supreme guide to social listening

Your supreme guide to social listening

Social

You may have heard of 'social listening', but do you know what this technology actually entails? The team at amaSocial reveals how this solution can be advantageous to your business strategy and overall campaign goals.

 
Social listening
what is social listening
social media tools
social media tracking
social media insights
social media monitoring

Atmosphere Communications celebrates its wins

Atmosphere Communications celebrates its wins

Publicity

Atmosphere Communications has scooped an EMEA Award for being a PR Employer of Choice. The agency also walked off with silverware at the annual PRISM Industry Awards. Atmosphere scored an eight out of 10 in an independent survey among its clients, which measured its clients' propensity to recommend the consultancy.

 
Atmosphere Communications
EMEA Award
PR awards
public relations
communications agency
PRISM Industry Awards
PRISM

Introducing <i>STARFM</i> : A new radio station

Introducing STARFM : A new radio station

Media

STARFM, a new Johannesburg-based radio station, will be opening its doors on Thursday, 1 July. Johannesburg's northern suburbs will be able to tune in to STARFM on the 91.9 frequency. The community station is youth-driven and is targeting the 18 to 34 age group. 

 
Radio
sa radio
new radio stations
sa radio stations
STARFM 91.9
Star fm
Johannesburg radio stations
Greg and Lucky

SA businesses are unaware of privacy laws effecting their marketing activities

SA businesses are unaware of privacy laws effecting their marketing activities

Marketing

According to a recent survey, only 22% of South African businesses are aware of privacy laws governing their marketing activities, despite the Protection of Personal Information (POPI) Act set to take effect on Thursday, 1 July.

 
POPIA
POPI Act
POPIa reports
POPIA stats
POPIA surveys
POPIA south africa
Protection of Personal Information
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