Gen Z is continuously growing stronger in influence and buying power, and brands are starting to stand up and take notice! So, if you're looking for insight on how you can make your brand more Gen Z-friendly, we've got all the inspiration you need.

Zero Gravity Communications has created an exclusive OOH campaign for the new and existing range of ice creams offered by Vadilal. The campaign has been conceptualised by Zero Gravity Communications, a leading integrated communication agency.

When we see a colour, it triggers a variety of chemical reactions in our brain, resulting in an emotional response, says Edmund Jacobs, production and colour specialist at Konica Minolta South Africa. Jacobs adds that our brains are designed to react to colours and, while much of this response takes place subconsciously, every human being experiences it. 

As part of its Africa Day celebrations on 25 May, Meta announced the return of its global campaign 'Made by Africa, Loved by the World,' which was first launched in 2021. The campaign aims to amplify the voices and stories of people and businesses from across Africa that are impacting the world.

The 5FM 5 Breakfast with Dan Corder has announced that it did the world's first radio road trip, 'Cape to Cairo on radio'. The station says it did this while chatting with major radio stations across the continent in celebrating Africa Day.

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced its partnership with Banijay Rights, the global distribution arm of world-leading independent TV producer Banijay. The partnership will aim to drive the Free Ad-supported Streaming TV (FAST) strategy worldwide.

Leo Burnett Chicago and The New York Times Magazine have landed themselves in top spots in the Global Creative Rankings 2022. This is with incorporating the results from both The One Show 2022 and the ADC 101st Annual Awards, which have been announced.

In the Digital-Out-of-Home (DOOH) arena, optimised campaigns have risen to the fore as an alternative to loop-based buying, says Lizelle Mc Connell, sales director at Tractor Outdoor. Mc Connell adds that this sees advertisers' campaigns displayed across selected digital screens on a high-frequency basis.

The Covid-19 pandemic accelerated the workplace forward by several years, says Paula Sartini, founder and CEO of BrandQuantum International. Sartini adds that this is giving employees a taste of remote working and proving to employers that work-from-anywhere can and does work.

Freelancers, having a website is a great way to enhance your online visibility. But, if your website isn't up to scratch, potential clients may not be seeing you in the best possible way. Want to know what your website needs to make every angle a good one? Let's make it a site to see.