With 2021 coming to its halfway mark, it's time to see which media trends have gained the most traction so far, says the team at Newsclip Media Monitoring. From e-commerce to infused analytics, the industry is proving to be as dynamic as ever!

Relevance and resonance are two key aspects of branding. When positioning your brand, it is vital to know the differences and applications of both to ensure you build that all-important customer relationship. Not sure where to start? Then read on!

FedEx Express, a subsidiary of FedEx Corp., has announced it will donate USD$50 000 each to sustainability-focused projects in India and Africa. As part of the FedEx Priority Earth Global Grant Programme, thousands of FedEx team members selected 12 nonprofits from across the six international regions in which FedEx operates. 

With all the digital agencies available out there, how do you know which is the correct one for your brand? It's more important than ever to choose one that best understands your business’s needs, which is why we've taken out the guesswork. Read on for more insights!

Positive Dialogue, the strategic communications partner within the DUKE Group, has appointed Ondela Mlandu as its head of media. This newly-created role has been designed with the intention of creating impactful audio and video content across all platforms for Positive Dialogue and DUKE Group clients.  

HOT 102.7FM has announced that, on Thursday, 1 July, the station is taking to the airwaves on a powerful FM transmitter that will ensure blanket coverage of the greater Johannesburg area. The station has also indicated a new upcoming line-up. 

You may have heard of 'social listening', but do you know what this technology actually entails? The team at amaSocial reveals how this solution can be advantageous to your business strategy and overall campaign goals.

Atmosphere Communications has scooped an EMEA Award for being a PR Employer of Choice. The agency also walked off with silverware at the annual PRISM Industry Awards. Atmosphere scored an eight out of 10 in an independent survey among its clients, which measured its clients' propensity to recommend the consultancy.

STARFM, a new Johannesburg-based radio station, will be opening its doors on Thursday, 1 July. Johannesburg's northern suburbs will be able to tune in to STARFM on the 91.9 frequency. The community station is youth-driven and is targeting the 18 to 34 age group. 

According to a recent survey, only 22% of South African businesses are aware of privacy laws governing their marketing activities, despite the Protection of Personal Information (POPI) Act set to take effect on Thursday, 1 July.