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Nestlé Cremora remakes iconic ad to celebrate inclusion

Nestlé Cremora remakes iconic ad to celebrate inclusion

Marketing

Nestlé Cremora has released a remake of the 'It's not inside, it's on top' ad. The advert has been remade into five different versions and aims to shed light on what joy means to a new generation of South Africans. It additionally aims to reflect the diversity of the country, while opening conversations on inclusion. 

 
Nestle
Nestle Cremora
iconic ads
iconic sa ads
adverts about inclusion
ads for inclusivity
South African diversity
diversity in sa

Momentum launches third iteration of '#SheOwnsHerSuccess' campaign

Momentum launches third iteration of '#SheOwnsHerSuccess' campaign

Marketing

Momentum has launched its third iteration of the annual Momentum '#SheOwnsHerSuccess' campaign. The 2021 edition seeks to encourage women to persist on their journey towards financial success by overcoming the barriers that hold them back from realising their potential. 

 
Momentum
#SheOwnsHerSuccess
#SheOwnsHerSuccess campaign
women's month
women's month campaign
women's month initiatives
campaigns for women

ESPN Africa reveals refreshed on-air look

ESPN Africa reveals refreshed on-air look

Media

ESPN Africa, the home of American sports across the continent, has revealed a refreshed on-air look for its two linear channels, ESPN and ESPN2. The new imaging aims to bring to life the brand's purpose (which is to "ignite the fan in all of us") and to create a more family-oriented entertainment environment for all ages.  

 
ESPN
ESPN Africa
American sports
sports channel
ESPN2
sports entertainment channel
African sports channel
top sports channel

2021 Nedbank <i>IMC</i> celebrates its success

2021 Nedbank IMC celebrates its success

Marketing

The 2021 Nedbank IMC, which was themed 'Marketing. The Movie' and billed as 'Thriller. Action. Drama. Always a Love Story', has announced that its event surpassed expectations. The conference took place on Thursday, 29 July and saw the attendance of more than 1 300 delegates from 14 countries. 

 
Nedbank IMC
2021 Nedbank IMC
Marketing. The Movie
marketing events
marketing conference
virtual marketing event
marketer

Brands need an action plan for a world beyond third-party cookies

Brands need an action plan for a world beyond third-party cookies

Marketing

For years, brands have relied on third-party cookies and mobile identifiers to deliver personalised ads to prospects and customers, as well as to track engagement, says Mario de Lima, head of digital media at solutions and systems integrator +OneX. Lima adds that rapid changes to the privacy landscape will soon demand that they find new ways to get tailored messages to their audiences.

 
third-party cookies
third-party cookies
personalised ads
audience engagement
data privacy
the privacy landscape
data protection
privacy
first-party data

BMW Group SA welcomes new head of product communications

BMW Group SA welcomes new head of product communications

Publicity

BMW Group South Africa and sub-Saharan Africa has announced the appointment of Deena Govender as its new head of product communications. Govender will also take responsibility for overall steering, as operational lead, of the corporate communications and government affairs until further notice. 

 
BMW
BMW Group
BMW SA
product communications
Corporate Communications
public relations
publicity news

Grey climbs Creative Circle rankings

Grey climbs Creative Circle rankings

Marketing

Grey Advertising has announced that it has continued to push boundaries by creating award-winning campaigns. Three of the top 10 commercials featured in Kantar's 2020 most loved commercials in South Africa are from Grey. 

 
Grey Advertising
Creative Circle
award-winning campaigns
top 10 commercials
Kantar’s 2020 most loved commercials

Four metrics PR pros need to measure [Infographic]

Four metrics PR pros need to measure [Infographic]

Publicity

Ever wonder how exactly to go about measuring earned media in public relations? Well, you can stop guessing. In our latest infographic, we look at the four most important metrics all PR pros should be measuring. Keen to learn more? Then read on!

 
PR metrics
PR kpis
PR value measurement
how to measure media impressions
PR metrics that matter
measuring public relations effectiveness
infographic

2021 <i>Radio Awards</i> winners announced

2021 Radio Awards winners announced

Media

The Radio Awards have announced the winners of its eleventh edition. The announcements were made during an online awards ceremony that was hosted by comedian Loyiso Madinga. Eighty winners were celebrated across 30 categories. 

 
Radio Awards
2021 Radio Awards
Radio Awards winners
Radio Awards announcements
top radio
best radio station
best radio stations

Xylem Watermark partners with SOS NPO

Xylem Watermark partners with SOS NPO

Publicity

Xylem's Watermark project has funded SOS NPO's Covid-19 response campaign. The funding saw over 110 000 residents in the communities of Bloekombos and Wallacedene in the Western Cape now able to access handwashing stations, as well as sanitation and hygiene facilities. 

 
Xylem Watermark
SOS NPO
COVID-19 campaign
sanitization campaigns
sanitization funding
Xylem’s Watermark project
covid-19 initiatives
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