Search

Media Marketing Publicity Social
Editor's Choice Top Stories

Recent searches

No recent searches

Four brands Gen Zers love

Four brands Gen Zers love

Marketing

Gen Z is continuously growing stronger in influence and buying power, and brands are starting to stand up and take notice! So, if you're looking for insight on how you can make your brand more Gen Z-friendly, we've got all the inspiration you need.

 
Gen Z
Brands Gen Z loves
Gen Z favourite brands
top Gen Z brands
popular Gen Z brands
brands popular with Gen Z
brands to learn from

Zero Gravity Communications crafts OOH campaign for Vadilal Enterprises

Zero Gravity Communications crafts OOH campaign for Vadilal Enterprises

Marketing

Zero Gravity Communications has created an exclusive OOH campaign for the new and existing range of ice creams offered by Vadilal. The campaign has been conceptualised by Zero Gravity Communications, a leading integrated communication agency.

 
Zero Gravity Communications
OOH campaign
Vadilal Enterprises
OOH campaign
integrated communication
integrated communication agency
OHH
out of home
out of homemarketing
OOh campaigns
ice cream ads

Colours can speak louder than words

Colours can speak louder than words

Marketing

When we see a colour, it triggers a variety of chemical reactions in our brain, resulting in an emotional response, says Edmund Jacobs, production and colour specialist at Konica Minolta South Africa. Jacobs adds that our brains are designed to react to colours and, while much of this response takes place subconsciously, every human being experiences it. 

 
Colour
colours in marketing
science of colours
colour in marketing
Konica Minolta
colour specialist
colour meanings
colour association

Meta launches its Africa Day campaign, 'Made by Africa, Loved by the World’

Meta launches its Africa Day campaign, 'Made by Africa, Loved by the World’

Social

As part of its Africa Day celebrations on 25 May, Meta announced the return of its global campaign 'Made by Africa, Loved by the World,' which was first launched in 2021. The campaign aims to amplify the voices and stories of people and businesses from across Africa that are impacting the world.

 
Meta Africa Day campaign
Made by Africa Loved by the World
Africa Day
Meta celebrates Africa Day
Meta Africa campaigns

<em>5FM</em> speaks about Africa Day radio road trip

5FM speaks about Africa Day radio road trip

Media

The 5FM 5 Breakfast with Dan Corder has announced that it did the world's first radio road trip, 'Cape to Cairo on radio'. The station says it did this while chatting with major radio stations across the continent in celebrating Africa Day.

 
5FM 5 Breakfast
Dan Corder
Dan Corder radio road trip
Cape to Cairo on radio
Africa Day
Africa Day radio campaigns
Nile FM
Capital FM
Good Hope FM
Capitalk FM
Radio Okapi
Cool FM

Banijay Rights partners with Amagi

Banijay Rights partners with Amagi

Media

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced its partnership with Banijay Rights, the global distribution arm of world-leading independent TV producer Banijay. The partnership will aim to drive the Free Ad-supported Streaming TV (FAST) strategy worldwide.

 
Banijay Rights
Amagi
Free Ad-supported Streaming TV
free TV streaming
streaming TV
TV
Free Ad-supported TV
TV producer

The 2022 <em>Global Creative Rankings</em> has been announced

The 2022 Global Creative Rankings has been announced

Marketing

Leo Burnett Chicago and The New York Times Magazine have landed themselves in top spots in the Global Creative Rankings 2022. This is with incorporating the results from both The One Show 2022 and the ADC 101st Annual Awards, which have been announced.

 
Global Creative Rankings
One Show
ADC 101st Annual Awards
The One Show global rankings
Creative Week 2022
One Club Creative Week
The One Show 2022 Global Creative Rankings

Optimised DOOH campaigns ensure real return for clients

Optimised DOOH campaigns ensure real return for clients

Marketing

In the Digital-Out-of-Home (DOOH) arena, optimised campaigns have risen to the fore as an alternative to loop-based buying, says Lizelle Mc Connell, sales director at Tractor Outdoor. Mc Connell adds that this sees advertisers' campaigns displayed across selected digital screens on a high-frequency basis.

 
Optimised DOOH
DOOH
digital out of home
return on investement
ROI
loop-based buying
advertisers' campaigns
digital marketing screens
digital marketing
DOOH marketing

Closing the gap between customer expectations and delivery

Closing the gap between customer expectations and delivery

Marketing

The Covid-19 pandemic accelerated the workplace forward by several years, says Paula Sartini, founder and CEO of BrandQuantum International. Sartini adds that this is giving employees a taste of remote working and proving to employers that work-from-anywhere can and does work.

 
Paula Sartini
BrandQuantum International
Customer expecations
software solutions
employee performance
working from home performance

Freelancers, here’s four tips for creating the perfect personal website

Freelancers, here’s four tips for creating the perfect personal website

Media

Freelancers, having a website is a great way to enhance your online visibility. But, if your website isn't up to scratch, potential clients may not be seeing you in the best possible way. Want to know what your website needs to make every angle a good one? Let's make it a site to see.

 
Freelancer website
What do freelancers need on their website
How to create the perfect freelancer website
Freelancing tips
Tips for freelancers
Tips for creating the perfect website
freelancer website
personal website template
0
0
 

Next Up

Clear