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Four of 2021's best social media campaigns

Four of 2021's best social media campaigns

Social

Interested in social media campaigns? Then we have just the piece for you! As we near the end of 2021, the time has come to look at the campaigns that have broken boundaries, made us laugh and dominated the digital scene this year.

 
Best social media campaigns of 2021
best social media marketing campaigns 2021
best digital marketing campaigns 2021
social media campaigns
social media campaigns 2021

IAB Transformation Council launches Connected Womxn initiative

IAB Transformation Council launches Connected Womxn initiative

Marketing

The IAB South Africa Transformation Council, in collaboration with Google, Meta and TBWA, has announced the launch of the Connected Womxn initiative. The initiative aims to address the lack of support structures and connection opportunities for women in senior roles in the digital sector. 

 
IAB
IAB Transformation Council
Connected Womxn
Connected Womxn initiative
Google
Meta
TBWA
women in digital
digital sector
initaives for woman
women in digital

Campari and HaveYouHeard launch 'Passion Project' campaign

Campari and HaveYouHeard launch 'Passion Project' campaign

Marketing

Campari has announced the launch of a new campaign with HaveYouHeard. The duo created a platform with the aim to put up-and-coming talent in the spotlight. Named 'Passion Project', the campaign pairs filmmakers and stylists that they feel are pushing the boundaries of their craft. These individuals will be able to work with either Oxlade, GoodGirl LA or T-Classic to make a music video. 

 
Campari
HaveYouHeard
Passion Project
Campari campaigns
Passion Project campaign
Oxlade
GoodGirl LA
T-Classic
filmmaking
music videos
music video campaign

TransUnion Africa welcomes new CMO

TransUnion Africa welcomes new CMO

Marketing

TransUnion Africa, an information and insights company, has announced the appointment of Amy Beck as its chief marketing officer and member of the company's executive team. The appointment will be effective as of Monday, 10 January 2022. 

 
TransUnion Africa
CMO
chief amrketing officer
marketing appintments
marketing news
insights company
informationa and insights
data research
marketing research

Three types of psychological pricing that marketers should keep in mind

Three types of psychological pricing that marketers should keep in mind

Marketing

Psychological pricing is a phenomenon that many marketers incorporate into their strategies. Because buying pivots on the mind of the consumer, it’s important to consider how to price items so that they may be processed well psychologically. Curious about this? Then let's solve the numbers game called pricing!

 
Psychological pricing
psychological pricing strategy
psychological pricing techniques
pricing
4ps of marketing
marketing pricing
marketing
marketing strategies
marketing tricks
marketing tips

Four types of social media chatbots for brands [Infographic]

Four types of social media chatbots for brands [Infographic]

Social

Chatbots are extremely beneficial to the brands that make use of them, says the team at amaSocial. The team adds that if you're asking how these little helpers can be beneficial for your brand, read up here on the different kinds of bots and all of the purposes that they can serve:

 
Social media chatbots
Chatbots
Branded bots
Customer service agents
Entertainer chatbots
E-commerce channel
Types of chatbots
Types of social media chatbots

SPAR Eastern Cape celebrates success of 'Wheelchair Wednesday' campaign

SPAR Eastern Cape celebrates success of 'Wheelchair Wednesday' campaign

Publicity

SPAR Eastern Cape sponsorship and events manager Alan Stapleton has announced that, despite the disruptions of Covid-19, the 2021 'Wheelchair Wednesday' campaign was a success. 2021 marked the milestone of the initiative's 10th anniversary. 

 
SPAR
SPAR Eastern Cape
Wheelchair Wednesday
Wheelchair Wednesday campaign
Wheelchair Wednesday 2021
SPAR csi
SPAR campaigns

2022 <i>NYF International Advertising Awards<sup>®</sup></i> open for entries

2022 NYF International Advertising Awards® open for entries

Marketing

The New York Festivals (NYF) has announced that entries for the awards are now open and that it will resume in-person. The competition receives entries from more than 60 countries and is judged by more than 400 members of NYF's executive jury and grand jury, who collectively cast their votes to select the year's trophy-winning work. 

 
New York Festivals
New York Festivals awards
New York Festivals International Advertising Awards
advertising awards
New York Festivals awards entries

2021 Momentum Metropolitan <i>Lesedi Awards</i> winners announced

2021 Momentum Metropolitan Lesedi Awards winners announced

Publicity

Momentum Metropolitan has announced the winners of its sixth annual Lesedi Awards. The winners were named in a hybrid physical-virtual ceremony that was broadcast on Monday, 29 November. 

 
Momentum Metropolitan Holdings
Lesedi Awards 2021
Lesedi Awards 2021 winners
Lesedi Awards winners
CSI awards
sa csi awards
volunteering
Momentum Lesedi Awards

Toyota and FCB Joburg launch new TVC

Toyota and FCB Joburg launch new TVC

Marketing

Toyota has announced that, in light of its 60 years of mobility in South Africa, it has launched a new TVC that was developed by FCB Joburg. The ad is a tribute to the brand's loyal customer base, as well as a reaffirmation of the company's commitment to the people of South Africa. 

 
Toyota
Toyota TVC
Toyota 60 years in SA
FCB Joburg
Toyota ad
Toyota ad 2021
Toyota 60 years ad
Toyota campaign
cars capmpaign
SA tvc
south africa ads 2021
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