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Four brands Gen Zers love

Four brands Gen Zers love

Marketing

Gen Z is continuously growing stronger in influence and buying power, and brands are starting to stand up and take notice! So, if you're looking for insight on how you can make your brand more Gen Z-friendly, we've got all the inspiration you need.

 
Gen Z
Brands Gen Z loves
Gen Z favourite brands
top Gen Z brands
popular Gen Z brands
brands popular with Gen Z
brands to learn from

Freelancers, here’s four tips for creating the perfect personal website

Freelancers, here’s four tips for creating the perfect personal website

Media

Freelancers, having a website is a great way to enhance your online visibility. But, if your website isn't up to scratch, potential clients may not be seeing you in the best possible way. Want to know what your website needs to make every angle a good one? Let's make it a site to see.

 
Freelancer website
What do freelancers need on their website
How to create the perfect freelancer website
Freelancing tips
Tips for freelancers
Tips for creating the perfect website
freelancer website
personal website template

Three reasons why creative writing is important for freelancers

Three reasons why creative writing is important for freelancers

Media

As a freelancer, it is essential to make an impression on potential clients, and one of the best ways to do just that is by ensuring that your content is creative. Here to guide you on achieving this is media update’s Talisa Carlson. Ready to benefit from the beauty of creativity? Let's do it.

 
Freelancer
Freelancers
Creative writing for freelancers
Creativity
Creative
Creative writing
Creative writing industry
Creative industry
Creative writing freelancer
Copywriter
Copywriting

Four PR lessons to learn from <i>The Real Housewives of Beverly Hills</i>

Four PR lessons to learn from The Real Housewives of Beverly Hills

Publicity

For The Real Housewives of Beverly Hills, nothing is ever too challenging. From divorce dramas to catfights, these ladies always end up at the top. They know what they want, and they never hesitate to get it. PR pro — let's unpack the glitz and glam and learn from the best!

 
PR
PR pro
Public Relations
The Real Housewives of Beverly Hills
TV show
Drama
Reality TV
PR relations
Brand image
Client expectations
Lessons
Contractual agreements
Empathy
Listening
Risks
Transparency

The importance of inclusivity and representation on social media

The importance of inclusivity and representation on social media

Social

Inclusivity on social media is of growing importance, especially as the public grows to be more socially conscious. This is likely because of the increased visibility that the digital space brings, allowing for previously marginalised voices to be amplified.

 
Social media
diversity in social media
inclusivity on social media
social media diversity and inclusion
social media and cultural diversity
inclusivity
diversity
culture trends
2022 culture
online culture
social media culture
social media trends
socially conscious
brand
socially conscious brand

The effect of social media algorithms in 200 words or less

The effect of social media algorithms in 200 words or less

Social

If it ain’t on your social feed, did it really even happen? Social media has taken our society by storm, and what we see determines how we feel. But are we truly in control of what appears on our screens? Let's put the power of algorithms to the test!

 
Social media
Social media algorithms
algorithms
Social media marketing
Social consciousness
Social media platforms
Mathematical tools
Machine Learning
Polarisation
User Experience
Privacy
Metrics
Personal interests
Behavioural predictions

The etiquette of approaching influencers

The etiquette of approaching influencers

Marketing

How brands approach influencers is a main determinant of whether or not those influencers will want to work with them. Marketers, it is your job in these situations to really persuade them without putting them off of your brand. Want to win over the hearts of influencers? Let's up the charm.

 
How to approach influencers
approaching influences
Influencer
Influencer marketing
Marketing in influencers
marketing etiquette

Why are marketers becoming more personal?

Why are marketers becoming more personal?

Marketing

Marketers are becoming more personal — and it seems that it is because they are amalgamating a marketing strategy with a shift in culture. Marketers are human after all, so getting more personal with their marketing efforts is not purely strategic. Ready to find out more? Let's do it:

 
Marketing
Marketers
Marketing industry
Personal marketing
Marketing getting personal
Marketers getting personal
Marketing strategy
Marketing strategy 2022
Marketing approaches
Marketing in 2022
Personalised marketing
Personalised marketing 2022

Four challenges that are revolutionising journalism

Four challenges that are revolutionising journalism

Media

Who knew that telling a story would become so hard? With the pressure of political, economic and digital influences on journalism, the modus operandi has changed. But what are the challenges that are lurking on the horizon? Let’s take a look and see what the future of journalism looks like!

 
Journalism
Journalists
Revolution in journalism
Citizen journalism
Journalism industry challenges
Storytelling
Future of Journalism
Fake news
Mobile-first
Journalist writing
media revolution
Journalism overview
Newspapers
Press
Traditional Media
Ethical Journalism
Socio-economic challenges
Polarisation

PR pros, here’s why you should be more accountable

PR pros, here’s why you should be more accountable

Publicity

Taking accountability is an essential skill for PR practitioners to have. It plays a critical role in crisis recovery and in helping these individuals to regain the trust of consumers. So, PR pros, let's get more accountable.

 
Why PR pros should be more accountable
PR accountability
PR tips
public relations
benefits of being accountable
accountability
accountability in PR
accountability in public relations
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