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Branding: Relevance versus resonance

Branding: Relevance versus resonance

Marketing

Relevance and resonance are two key aspects of branding. When positioning your brand, it is vital to know the differences and applications of both to ensure you build that all-important customer relationship. Not sure where to start? Then read on!

 
Brand positioning
brand relevance
brand resonance
brand relevance marketing

How to choose the <i>right</i> digital agency: A Q&A with Pieter Geyser

How to choose the right digital agency: A Q&A with Pieter Geyser

Marketing

With all the digital agencies available out there, how do you know which is the correct one for your brand? It's more important than ever to choose one that best understands your business’s needs, which is why we've taken out the guesswork. Read on for more insights!

 
Digital marketing agency
digital agency
choosing the right digital agency
marketing agency
branding
digital branding
brand services
Irvine Partners

Dealing with social media FOMO and addiction

Dealing with social media FOMO and addiction

Social

Social media and FOMO go hand-in-hand, and are now part of our daily lives. The question is, however, how do you know when you’re addicted to these digital platforms? Here, media update’s Nakedi Phala helps you identify whether you may be a little too attached.

 
Social media fomo
social media addiction
social media content
social media trends
FOMO
is social media healthy
healthy social media practices
mental health

Why PR pros need to include infographics in their digital strategy

Why PR pros need to include infographics in their digital strategy

Publicity

PR pros need to include infographics in their digital marketing strategy. Why? Because this is a great way to stay relevant online. Readers are much keener to share visually appealing content, meaning there is a lot of room for you to play with the potential that these types of content hold.

 
PR and infographics
Infographics and PR
Infographic
Infographics
Infographics and digital strategy

The importance of uplifting visual content on social media

The importance of uplifting visual content on social media

Social

Social media is a great tool for brands to connect with their audience — and what better way to achieve this than by posting positive content? Because digital platforms also have the potential to be a toxic space, it is more important than ever that brands do what they can to uplift their audience.

 
Social media
social media content ideas
inspirational content on social media
be positive
best social media content
uplifting posts

Why more marketers should share positive messages to women

Why more marketers should share positive messages to women

Marketing

Marketers need to share more positive messages with the women in their target market if they want their brand to be a successful one. South African women are very diverse and represent many different cultures. So, what better place to gain insight on this audience than from a proudly South African company that is all for women?

 
Marketers
Marketing
Positivity and marketing
Marketing to South African Women
South African marketing
Positive marketing messages
How to market to women

Five reasons to include audio in the newsroom

Five reasons to include audio in the newsroom

Media

Audio content is all the rage right now. Not only does it allow newsrooms to engage with their audience on a different level, but it is also a more inclusive medium. Here, media update’s Taylor Goodman looks at five ways to incorporate more audio into your content.

 
Audio
audio in newsrooms
audio content
audio content ideas
podcasting

How to take your PR to the next level:  A Q&A with Jacki McEwen-Powell

How to take your PR to the next level: A Q&A with Jacki McEwen-Powell

Publicity

Public relations, as a strategy, has the power to uplift a brand or individual, improving their reputation. But really now, how can PR do all of this? Worry not, readers! We managed to get you exclusive insight right here.

 
PR management
PR relationships
PR crisis
reputation management
PR gone digital
rebranding
image rebranding
digital PR
PR tips

Three reasons to include South African heritage in your PR strategy

Three reasons to include South African heritage in your PR strategy

Publicity

South African heritage is rich and diverse, but have you ever considered using it as a public relations strategy? Incorporating SA’s culture and history in PR is a creative and effective way to create a connection between your brand and its target audience. Excited to learn more? Then read on!

 
PR strategy
public relations
heritage as a strategy
African heritage in PR
South African heritage

Social media’s contribution to small businesses: A Q&A with Itumeleng Lekomanyane

Social media’s contribution to small businesses: A Q&A with Itumeleng Lekomanyane

Social

Although social media benefits all businesses, the impact it can have on a small business is massive. Not only can it create and increase interest in the brand’s offerings, but it can also act as a tool to recruit new members for your company. But that’s not all! Read on to learn more.

 
Social media
Twitter
Instagram
Facebook
Jozi businesses
Mzansi businesses
Kasi brands
Social media marketing
social media branding
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