Making fun and interesting marketing campaigns can be a challenge — especially if you are an insurance company. This is why Saads Abrahams from media update is exploring Pineapple Insurance's marketing perfection!

In 2025, we're exposed to more media — and misinformation — than ever before. In this article, Saads Abrahams from media update is breaking down why media literacy is a must-have skill in 2025.

In an era saturated with clickbait headlines, viral campaigns and "louder is better," a quieter and more strategic form of publicity is emerging — and it’s changing the PR game. In this article, Saads Abrahams from media update is exploring the rise of quiet PR.

Keen to know what makes a pop-up activation successful? Saads Abrahams from media update spoke to Grant Macpherson, Chief Marketing Officer of KFC Africa, to discuss the secret recipe behind Kentucky Town's success.

If you are passionate about podcasting, it's time to turn that passion into a profit! That is why Saads Abrahams from media update is breaking down exactly how South Africans can monetise their podcasts!

PR used to only be about getting your brand to make headlines — now it's also about ensuring that your brand gets found online. In this article, Saads Abrahams from media update is unpacking why every PR pro needs to understand SEO.

As a marketing professional, you are often in charge of content creation — but you need to be able to know the differences between a content strategy, a content plan and a content calendar if you want to create content successfully. Saads Abrahams from media update is giving a breakdown on each to simplify your content process!

For those seeking insights into sports broadcasting, this is the Q&A you need. Saads Abrahams from media update interviewed Tony Ndoro, the renowned voice of sports broadcasting, about the evolution of the industry over the years and where it's headed.

A glowing article by a national news outlet used to be the PR dream — but today, if public sentiment does not align, it can all fall flat. media update's Saads Abrahams is exploring press coverage versus public perception — and what matters more in 2025.

Having a post go viral on social media is far from overrated. It helps expose your account to a large number of users in a short time, which can generate follower growth and higher engagement. But what makes up a viral-worthy post? Joreke Kleynhans from media update breaks it down below.