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Anti-Valentine's Day or Smart Brand Storytelling? The Case for Audience-First Campaigns
Venelize de Lange from media update considers how audience insight can guide Valentine's Day campaigns, showcasing why relevance and brand alignment matters more than simple participation in seasonal marketing.
From South Africa to Europe: The Strategy Behind Mr Price's R9-Billion NKD Acquisition
Venelize de Lange from media update examines Mr Price's R9.66-billion NKD acquisition, exploring what the retailer's European expansion reveals about scaling value brands, localisation and the growing role of data-led marketing execution.
The Confidence Quotient: Why Brands are Betting on Self-Esteem
Confidence is the word on everyone's lips — and brands are listening. Emma Mendes from media update explores the surge in confidence-driven marketing, what drives this trend and how brands can tap into its power to connect authentically with audiences.
Violence, Desensitisation and the Media's New Reality
Venelize de Lange from media update looks at the growing normalisation of violence across mainstream media, considering how long term exposure is reshaping audience sensitivity and challenging traditional approaches to ethical reporting.
Die Papier Promises a Fresh Voice for Afrikaans Readers
The contemporary news ecosystem faces an era where many media outlets are pivoting away from print operations and shifting entirely toward digital platforms. However, Novus Media (part of JSE-listed Novus Holdings) is making a daring statement to reaffirm authority in the perseverance of print media, as considered by media update's Kiara Ferreira and Venelize de Lange.
The Stephen King IT Factor: Mastering Narrative Power in PR
Stephen King's memoir, On Writing: A Memoir of the Craft, is a treasure trove of advice that goes beyond fiction. King's insights offer a roadmap for publicists and PR agents to craft articles that resonate with audiences — and boost visibility. Emma Mendes from media update shares tips to help you elevate your PR game utilising King's wisdom.
Tech on Trial: Redefining Responsibility in the Age of Digital Addiction
Venelize de Lange from media update unpacks Meta and Google's recent lawsuit, examining concerns about addictive platform designs and what tighter algorithm regulation could mean for audience growth strategies, ethical amplification and the future of digital publishing.
Shrugging Off Tariffs: The Strategy Behind SA's Record Agricultural Exports
Venelize de Lange from media update unpacks how SA's record agricultural exports (despite declining US demand) highlight the importance of adaptive strategy, audience insight and diversified market positioning.
How AXE's 'Grab the Sweet!' Sparked Buzz Beyond the Billboard
Venelize de Lange from media update explores how AXE turned a bus stop into a playful experiential campaign, highlighting what brands can learn about engaging Gen Z through interactive OOH.
Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi
What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.
ChatGPT Enters the Ad Game: Everything Marketers Need to Know
Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.
The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update
Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.
Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part One
Venelize de Lange from media update spoke with Pieter Geyser about the future of media strategy, what drives ROI and how brands can harness creator content effectively.
The Wildlife and Environment Society of South Africa (WESSA) and Century City Conference Centre have marked a milestone moment for the global meetings and events industry, as the Cape Town venue becomes the first conference centre in Africa and the Southern Hemisphere to achieve Green Key certification — earning an exceptional 100% audit score in its first year of assessment.
PR Worx has been ranked the number one public relations agency in South Africa for 2026 following an independent nationwide survey of 13 200 corporate clients.
The JPMorganChase Corporate Challenge has announced that it is set to host 14 000 professionals in a celebration of teamwork, wellness and community impact. The 2026 edition of the annual event debuts with a refreshed look that aims to reflects its global reach.
The Forbes Woman Africa Leading Women Summit has returned to Johannesburg, and specifically to Sandton, to mark International Women's Month, on Wednesday, 18 March, under the theme, The Voice, Vision and Victories of Her Africa.
To mark International Women's Day, the Chartered Institute of Logistics and Transport South Africa (CILTSA) has announced it will be hosting an online event, "Give | Gain | Grow: Stronger Together", on Saturday, 7 March.
I've spent a portion of my PR career chasing the "blue link". You know the one that wanted the top spot on a Google search page that we've promised clients for years. We've obsessed over keywords, backlink strategies and click-through rates. But lately, I've had to be honest with myself that the ground is shifting beneath our feet, says S'phindile Kabwe Garcer, Communications Professional.
Rainbow Chicken has provided aid to the Mkhambathini Local Municipality, home to Cosmoore Primary School, by renovating classrooms damaged by strong winds.
On World Wildlife Day, observed on 3 March, global animal welfare organisation FOUR PAWS has announced that it is rallying communities across the country to take an active role in protecting big cats from exploitation.
Across northern KwaZulu-Natal, women living in and around the iSimangaliso Wetland Park World Heritage Site are emerging as agents of change. Through the launch of their own climate-smart businesses, they are restoring their local ecosystems and strengthening food security in one of South Africa's most vulnerable regions.
This festive season, Cavendish Square transformed a simple, seasonal tradition into something deeply meaningful, resulting in a donation of R25,135 to the Amy Foundation, raised through the centre’s gift-wrapping station.
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