Rethinking DOOH: A Q&A With Remi du Preez — Part One

Digital advertising gets more crowded as Digital Out-of-Home (DOOH) keeps growing into a flexible and measurable medium. Venelize de Lange from media update talks to Remi du Preez about what marketers misunderstand about outdoor advertising and how to use it more strategically. 

When Purpose Meets People — A Q&A With Tarri Parfitt

media update's Venelize de Lange talks to Tarri Parffit about how the Smile Foundation communicates humanitarian influence and keeps people at the heart of the cause. 

When Local Language Meets Global Default

South Africa's multilingual reality can get lost when local languages present a challenge for developing language technology. Venelize de Lange from media update considers what it means when the language we use does not fit the systems built to understand it. 

Taste as an Editorial Skill

media update's Venelize de Lange considers how technology and trend culture shape our relationship with taste, and why developing discernment and an independent perspective remains essential to editorial judgement.

Roots to Reinvention — The Editor's Note

Spring notoriously signals new beginnings, meaning most industries lean on this symbolism for their own gain. Venelize de Lange from media update considers how publicity campaigns can offer an edge to an overdone story by rooting a brand's future in its own history. 

The Ethics of Purpose-Led Communication: A Q&A With Palesa Mokomele

Real stories power awareness campaigns, but whose voice really shapes them? media update's Venelize de Lange talks to Palesa Mokomele about consent, dignity and building trust in purpose-led communication. 

The Cost of Disconnected Marketing and Operations

media update's Venelize de Lange considers what happens when businesses experience misalignment in marketing and operations by looking at the recent SPAR Chairman and Deputy Chair's resignations as case study.

The Growing Influence of News Creators in South Africa

South African news creators are drawing audience attention on par with traditional outlets. Venelize de Lange from media update looks at how independent creators are rivalling legacy media for reach and whether the industry's fears around algorithms and misinformation hold up locally. 

The Human Edge in an Automated Communications Industry: A Q&A With Kevin Welman

Venelize de Lange from media update talks to Kevin Welman about how agencies can balance integration with specialist knowledge, creativity with commercial value and  technological efficiency with human relationships to build lasting credibility.