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The Publicity Strategy Behind ASICS Conversation-Led Campaigns
Whether you're running, going to the gym or just doing your "hot girl" walk, fitness-focus activities have irrevocably become part of the cultural norm — and so too the conversations around them. Venelize de Lange from media update looks at how the performance shoe brand, ASICS, structures conversation-led publicity to create audience connection and engagement.
The Easter Hunt Might Have Ended, But Your Campaign Strategy Is Just Starting
Venelize de Lange from media update takes a look at Easter campaigns in 2026 and how these campaigns can benefit from post-campaign insights, showing why they are essential in helping publicists evaluate campaign success and strengthen future strategy.
Inside the Art of Listening Without Algorithms: A Q&A With Barnard Beukman
Today's media landscape is no stranger to accommodating immediate change. While media professionals face an increasing dominance by metrics and algorithm-driven content, there still remain editorial voices that reconnect us with the true meaning of media. Kiara Ferreira from media update speaks with Barnard Beukman, Editor of South Africa's new print publication, Die Papier.
To Rebrand or Not to Rebrand? The Strategy Behind the Decision
Venelize de Lange from media update unpacks the strategic considerations behind rebranding, helping brands determine when change is necessary and how to evolve without losing their identity.
Why Competitor Benchmarking Should Be Part of Every Marketing Strategy
Venelize de Lange from media update explores why competitor benchmarking is essential in the marketing industry and how leveraging competitor insights can help brands strengthen their position in an over-saturated marketplace.
Die Kuns van Luister Sonder die Algoritmes: 'n V&A met Barnard Beukman
Vandag se medialandskap is geen vreemdeling wanneer dit kom by die hantering van verandering nie. Terwyl mediamense 'n oorheersing deur statistieke en algoritme-gedrewe inhoud in die gesig staar, is daar steeds redaksionele stemme wat ons weer verbind met die ware betekenis van media. Kiara Ferreira van media update gesels met Barnard Beukman, Redakteur van Die Papier.
Why "Good News" Still Wins Audiences: A Q&A With Tyler Vivier
Venelize de Lange from media update spoke to Tyler Vivier about the role of positive storytelling and how it holds its place in media.
From Filming a Scene to Cinema Screen: A Q&A With Annemarie du Plessis
When filming wraps-up and final edits are made, the Producer kicks into high-gear. Emma Mendes from media update chats with Producer, Annemarie du Plessis, about the integral role of production in cinema: guiding a film from post-production to the big screen, and marketing local stories for international audiences.
From the Gym Floor to the Corporate Boardroom: A Q&A With Mannee De Wet — Part Two
Workplace wellness is becoming a key driver of business performance. In part two of this Q&A, Venelize de Lange from media update continues her conversation with Mannee De Wet from Planet Fitness, looking at how companies can effectively integrate movement into the workday and practically use data to build results-driven wellness strategies.
Crisis in Real Time: The PR Training Mystery
Emma Mendes from media update dons her detective cap and lights up her wooden pipe to investigate what could arguably be the most intriguing publicity mystery of the decade: who really runs modern PR media training, and where are they hiding?
The PR Value of Live Events in a Screen-First World
Venelize de Lange from media update breaks down how live events have become hybrid media moments, blending in-person experience with digital amplification and data-driven evaluation.
The Rise of Algorithmic Sensationalism and What It Means for Trust
Sensationalism, clickbait — it's all media phenomena we know well to be aware of. But how exactly did algorithms and the development of AI influence these digital forms of manipulation? Venelize de Lange from media update takes a look.
How to Prove Sponsorship ROI in Multi-Platform Media
Wondering if your sponsorship is worth the investment? Venelize de Lange from media update unpacks how brands can measure ROI through clear KPIs and cross-channel media monitoring.
Stories That Matter: At the Heart of Easter — The Editor's Note
Easter is easily perceived as the yearly opportunity to indulge in chocolate eggs, public holidays and family time — but how many of us are aware of Easter's true significance? As we celebrate the year's dedicated time of reflection, renewal and meaning, Kiara Ferreira from media update explores what Easter represents for the media industry.
Refining The Story: A Q&A With Alastair Orr
As filmmaker tools and processes evolve, so too does the role of post-production — moving from a technical endpoint to one of narrative refinery and reinterpretation. Emma Mendes from media update chats with Alastair Orr, CEO of the Refinery about the central role of post-production in shaping and redefining a film’s identity.
Why Running Culture Has Become a Marketing Goldmine
Brands are constantly looking for ways to engage with communities that will prove fruitful for their investments. Venelize de Lange from media update examines why marathons have become one of the most marketable spaces in the modern event scene.
Why Humour Hits Home in South African Media
Venelize de Lange from media update considers what role humour plays in South African media by looking at Helen Zille's mayoral campaign for Johannesburg, as well as the recent localised advertisement of WeBuyCars.
Identity is the Ceiling: A Q&A With Grant Sherwood
Venelize de Lange from media update chats with Grant Sherwood to understand how mindset is the key to driving business growth.
Cultural Change Requires Cultural Conversation
In South Africa, awareness campaigns are evolving beyond simply "spreading the word". Emma Mendes from media update attended the premiere of What About The Boys 2 to explore how storytelling, industry support and intervention programmes are being used to support education, prevention and long-term cultural change.
From the Gym Floor to the Corporate Boardroom: A Q&A With Mannee De Wet — Part One
The wellness community is booming, and breaking into the fitness space — and staying there — is no easy feat. Venelize de Lange from media update spoke with Mannee De Wet from Planet Fitness about exactly how brands new to this industry can set out to succeed.
Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market
Venelize de Lange from media update looks at how South African brands can effectively localise Easter campaigns to build engagement and avoid public missteps.
Realism is the New Black: A Q&A With Abdul-Ghakeem Samaai — Part Two
When a film reaches the post-production phase, it doesn't necessarily mean the story is complete. In fact, sometimes, it means the opposite: that the story now needs to be fully discovered. Emma Mendes from media update continues the conversation with Colourist Abdul-Ghakeem Samaai about how colour grading can reshape an already finished story.
Realism is the New Black: A Q&A With Abdul-Ghakeem Samaai — Part One
Realism in film doesn't just happen on set — it's reinterpreted and refined in post-production. Emma Mendes from media update talks to Colourist, Abdul-Ghakeem Samaai about how colour grading shapes authentic storytelling, influences mood, perception, and the overall way audiences connect with a film.
The conversation about relationships in advertising almost always looks outward. Client trust, agency partnership, stakeholder management. But the relationship that actually determines whether any of that holds is the one nobody talks about, says Eric Sibanyoni, Group Account Director at Boomtown.
South African brand and communications agency Penquin has announced that it is celebrating a strong period of growth, marked by a series of strategic new hires across its business in recent months.
On 1 May, many countries around the world commemorated Workers' Day (Labour Day). A moment to remember the struggles that shaped the modern world of work, says Navin Vasudev, international Education and Qualifications Specialist and Former Manager at the South African Qualifications Authority (SAQA).
WESSA has announced the national winners of the 2026 Young Reporters for the Environment (YRE) Competition, celebrating two young South African storytellers who used journalism, photography and audio storytelling to explore this year's international theme: Food Security and Climate Change.
Regent Business School (RBS) has partnered with the Eastern Cape Department of Education (ECDoE) to deliver an accredited training programme for 600 school administrators during the 2026 academic year.
Tiger Brands has signed an electricity wheeling agreement with renewable energy supplier Apollo Africa to help reduce its scope 1 and 2 greenhouse gas (GHG) emissions, beginning with its manufacturing sites in Gauteng.
In an era of AI-driven specialisation pressure, the multi-disciplinary practitioner may be the most defensible professional in the room, says Marilize Jacobs, Founder of VocalCord PR & Reputation Management and Founder of Pigs Can Fly Interiors.
As markets become more complex and information moves faster, communications is now part of strategy, embedded in how boardroom decisions are formed, framed and executed, says Bas Wijne, CEO at APO Group.
LIONSROCK Big Cat Sanctuary has been celebrating the rescueversary of Romeo, a white lion who has become one of the sanctuary's most recognisable residents.
Based on point totals for wins in The One Show 2026 announced last week during Creative Week in New York, Ogilvy South Africa Cape Town has been named Middle East & Africa Agency of the Year in The One Show Global Creative Rankings.
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