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Four brands Gen Zers love

Four brands Gen Zers love

Marketing

Gen Z is continuously growing stronger in influence and buying power, and brands are starting to stand up and take notice! So, if you're looking for insight on how you can make your brand more Gen Z-friendly, we've got all the inspiration you need.

 
Gen Z
Brands Gen Z loves
Gen Z favourite brands
top Gen Z brands
popular Gen Z brands
brands popular with Gen Z
brands to learn from

Zero Gravity Communications crafts OOH campaign for Vadilal Enterprises

Zero Gravity Communications crafts OOH campaign for Vadilal Enterprises

Marketing

Zero Gravity Communications has created an exclusive OOH campaign for the new and existing range of ice creams offered by Vadilal. The campaign has been conceptualised by Zero Gravity Communications, a leading integrated communication agency.

 
Zero Gravity Communications
OOH campaign
Vadilal Enterprises
OOH campaign
integrated communication
integrated communication agency
OHH
out of home
out of homemarketing
OOh campaigns
ice cream ads

Colours can speak louder than words

Colours can speak louder than words

Marketing

When we see a colour, it triggers a variety of chemical reactions in our brain, resulting in an emotional response, says Edmund Jacobs, production and colour specialist at Konica Minolta South Africa. Jacobs adds that our brains are designed to react to colours and, while much of this response takes place subconsciously, every human being experiences it. 

 
Colour
colours in marketing
science of colours
colour in marketing
Konica Minolta
colour specialist
colour meanings
colour association

The 2022 <em>Global Creative Rankings</em> has been announced

The 2022 Global Creative Rankings has been announced

Marketing

Leo Burnett Chicago and The New York Times Magazine have landed themselves in top spots in the Global Creative Rankings 2022. This is with incorporating the results from both The One Show 2022 and the ADC 101st Annual Awards, which have been announced.

 
Global Creative Rankings
One Show
ADC 101st Annual Awards
The One Show global rankings
Creative Week 2022
One Club Creative Week
The One Show 2022 Global Creative Rankings

Optimised DOOH campaigns ensure real return for clients

Optimised DOOH campaigns ensure real return for clients

Marketing

In the Digital-Out-of-Home (DOOH) arena, optimised campaigns have risen to the fore as an alternative to loop-based buying, says Lizelle Mc Connell, sales director at Tractor Outdoor. Mc Connell adds that this sees advertisers' campaigns displayed across selected digital screens on a high-frequency basis.

 
Optimised DOOH
DOOH
digital out of home
return on investement
ROI
loop-based buying
advertisers' campaigns
digital marketing screens
digital marketing
DOOH marketing

Closing the gap between customer expectations and delivery

Closing the gap between customer expectations and delivery

Marketing

The Covid-19 pandemic accelerated the workplace forward by several years, says Paula Sartini, founder and CEO of BrandQuantum International. Sartini adds that this is giving employees a taste of remote working and proving to employers that work-from-anywhere can and does work.

 
Paula Sartini
BrandQuantum International
Customer expecations
software solutions
employee performance
working from home performance

Visionet launches at Cape Town International Airport

Visionet launches at Cape Town International Airport

Marketing

Airport Ads has launched two new Visionet screens in Cape Town Airport. These expand the existing Visionet network to deliver a combined 1.18 million monthly impacts, reaching a primed, targeted audience — just as air travel is on the rise.

 
Airport Ads
Visionet
Visionet Cape Town
OOG Billboards
OOH Airport billboard
South African Airport billboards
Airport marketing

In-chat payments cuts costly breaks in customer journeys

In-chat payments cuts costly breaks in customer journeys

Marketing

User behaviour has shifted and organisations are relying more on their digital channels for topline revenue generation, according to Clickatell's latest Chat Commerce Trends Report. The report shows that 81% of customer service leaders say they are compensated based on performance and sales within their teams.

 
In-chat payments
Chat Commerce
WhatsApp marketing
WhatsApp Business integration
Clickatell trends
Clickatell report

Giving global beer brands an African heart — a lesson in branding

Giving global beer brands an African heart — a lesson in branding

Marketing

South African Breweries's (SAB) brand marketing managers unpack how global beer brands like Corona, Budweiser and Stella Artois are approaching growth on African soil. 

 
Ab-InBev
South African Breweries
SAB
Corona
Budweiser
Stella Artois
Beer marketing
SA Beer marketing
Thomas Lawrence
Kwezi Vika
Itumeleng Wesi

The Dragonfly Agency SA to be <i>Assegai's</i> Silver sponor

The Dragonfly Agency SA to be Assegai's Silver sponor

Marketing

The Dragonfly Agency, South Africa, a leading Cape Town-based marketing and direct mail agency, has secured the Silver sponsor slot for the Assegai Awards. The DMASA has been hosting Southern Africa's premier awards annually for the past 24 years. 

 
Assegai Awards
Assegai Awards sponsors
Dragonfly Agency
The Dragonfly Agency
South Africa
Cape town marketing agency
Assegai silver sponsor
Assegai Integrated Marketing Awards
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