The often adhered to rules of marketing are changing — not by trends, but by tectonic shifts in consumer behaviour, technology and societal expectations. SAS has asked top marketing thought leaders, and the leader in data and AI, for their predictions on how brands can adapt and thrive in 2026.

The One Club for Creativity has announced the jury for the inaugural One Show Indies, the new global competition dedicated to celebrating the work of independent agencies, design firms, freelancers, creators, and other creative companies around the world. 

Does it feel as though the only way to get your message across these days is to grab people's attention by "hopping on a trend" or producing something fast and flashy? Not so fast, says Sue Blaine, Senior Writer and Editor for Flow Communications.

Global travel management company FCM has appointed Lance Nkwe as Business Leader for FCM Meetings and Events South Africa, responding to a demand from organisations seeking more sophisticated ways to plan and deliver business events.

Jewellery Afrika has announced that it has been awarded Jewellery Publishing Platform of the Year 2025 — Africa at the Global Excellence Awards by Lux Life Magazine in London, United Kingdom.

As the paths to success become more diverse, higher education institutions face new demands on how to communicate value. Venelize de Lange from media update looks at the strategic shifts influencing education marketing in an increasingly complex media environment.

Effie Worldwide has announced its 2025 Iridium Effie Jury, the distinguished global panel tasked with selecting the single most effective campaign of the year as part of the Global Best of the Best Effie Awards.

In a landscape crowded with products, promises and polished marketing, one truth has become non-negotiable: brands with purpose earn trust faster, last longer and grow deeper than those without it.

Tom Goddard, President of World Out of Home Organization, has said that the global Out-of-Home industry can expect much more from 2026 than from 2025.

South African organisations are accelerating their adoption of Artificial Intelligence, but many are overlooking the single factor that could derail efficiency gains, expose them to regulatory scrutiny and damage brand trust, says Alkemi Collective CEO Bradly Howland.