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Branding: Relevance versus resonance

Branding: Relevance versus resonance

Marketing

Relevance and resonance are two key aspects of branding. When positioning your brand, it is vital to know the differences and applications of both to ensure you build that all-important customer relationship. Not sure where to start? Then read on!

 
Brand positioning
brand relevance
brand resonance
brand relevance marketing

How to choose the <i>right</i> digital agency: A Q&A with Pieter Geyser

How to choose the right digital agency: A Q&A with Pieter Geyser

Marketing

With all the digital agencies available out there, how do you know which is the correct one for your brand? It's more important than ever to choose one that best understands your business’s needs, which is why we've taken out the guesswork. Read on for more insights!

 
Digital marketing agency
digital agency
choosing the right digital agency
marketing agency
branding
digital branding
brand services
Irvine Partners

SA businesses are unaware of privacy laws effecting their marketing activities

SA businesses are unaware of privacy laws effecting their marketing activities

Marketing

According to a recent survey, only 22% of South African businesses are aware of privacy laws governing their marketing activities, despite the Protection of Personal Information (POPI) Act set to take effect on Thursday, 1 July.

 
POPIA
POPI Act
POPIa reports
POPIA stats
POPIA surveys
POPIA south africa
Protection of Personal Information

PMG welcomes Chris Hitchings

PMG welcomes Chris Hitchings

Marketing

Provantage Media Group has announced that it has bolstered its senior management team with the appointment of media industry veteran Chris Hitchings. Hitchings is filling the role of PMG's new head of human capital and group projects.

 
PMG
Provantage Media Group
media appointments
Chris Hitchings
media industry
media news
media appointments

67 Logos Designathon sees significant additions join its initiative

67 Logos Designathon sees significant additions join its initiative

Marketing

The 67 Logos Designathon has announced that it is seeing many join its 2021 initiative. It has also indicated that Havas Advertising, who is supporting the event, will also be committing 67 pay-off lines to the 67 small businesses taking part. 

 
67 Logos Designathon
Over The Rainbow
Nelson Mandela Day
Nelson Mandela Day initiatives
First Technology
logo design
logo designers

Developing the blueprint for your brand is a must for success

Developing the blueprint for your brand is a must for success

Marketing

Businesses that do not have a strong brand blueprint should rethink the ways in which they are currently marketing their products or services to their target market, as their long-term success ultimately depends on it, says Jadine van Breda head of strategy at hoola Modern Agency. 

 
Brand tips
brand success
how to make your brand succeed
brand blueprint
what is brand blueprint
brand strategy
marketing tips
brand marketing

2021 <i>Gerety Awards</i> shortlist announced

2021 Gerety Awards shortlist announced

Marketing

The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, has announced its global shortlist and the Agency of the Year by Country titles. Shortlisted entries from South Africa include The Abused News for POWA (People Opposing Women Abuse) by Joe Public United Johannesburg. 

 
Gerety Awards
Gerety Awards 2021
Gerety Awards shortlist
Gerety Awards updates
humour in advertising
advertising awards
marketing awards

2021 <i>Loeries</i> entry deadline extended

2021 Loeries entry deadline extended

Marketing

The Loeries 2021 entry deadline has been extended to Wednesday, 30 June to enable applicants the time to craft Loerie-worthy entries. The Loeries, a non-profit company, is Africa and the Middle East's premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. 

 
Loeries
Loeries 2021
Loeries deadline
brand communication
communications
brand communications awards
marketing awards
communications awards

CMO Council releases C-suite scorecard of marketing effectiveness

CMO Council releases C-suite scorecard of marketing effectiveness

Marketing

The Chief Marketing Officer (CMO) Council has announced the release of its new C-Suite Scorecard of marketing value and effectiveness. The report has indicated that revenue and sales growth rank as management's top mandate for marketers. 

 
CMO
CMO Council
marketing effectiveness
marketing reports
marketing scorecards
C-Suite Scorecard
marketing value
Chief Marketing Officer

DUKE adds Bevco to brand portfolio

DUKE adds Bevco to brand portfolio

Marketing

The DUKE Group has announced that Beverage Company (Bevco), South Africa's leading independent manufacturer and distributor of carbonated soft drinks, energy drinks, mixers and still beverages, has appointed the group as its strategic partner across all brands. 

 
DUKE
DUKE group
DUKE clients
DUKE brands
soft drinks brands
SA beverage barnds
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