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The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update
Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.
ChatGPT Enters the Ad Game: Everything Marketers Need to Know
Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.
Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market
Venelize de Lange from media update looks at how South African brands can effectively localise Easter campaigns to build engagement and avoid public missteps.
Why Competitor Benchmarking Should Be Part of Every Marketing Strategy
Venelize de Lange from media update explores why competitor benchmarking is essential in the marketing industry and how leveraging competitor insights can help brands strengthen their position in an over-saturated marketplace.
Die Papier Promises a Fresh Voice for Afrikaans Readers
The contemporary news ecosystem faces an era where many media outlets are pivoting away from print operations and shifting entirely toward digital platforms. However, Novus Media (part of JSE-listed Novus Holdings) is making a daring statement to reaffirm authority in the perseverance of print media, as considered by media update's Kiara Ferreira and Venelize de Lange.
Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part Two
Venelize de Lange from media update speaks to Pieter Geyser about creator marketing strategy in South Africa, from procurements growing influence to attention-based pricing and sustainable creator revenue models.
Putting Confidence in a Bottle: A Q&A With Anisa Ramdass
As confidence marketing gains momentum, media update's Emma Mendes chats with Anisa Ramdass about how leveraging self-assurance in branding, and embedding confidence into every product message, is paving the way for more authentic brand storytelling.
From GQ to Billboard Africa: A Q&A With Nkosiyati Khumalo
Billboard Africa's Editor-in-Chief, Nkosiyati Khumalo, chats with Venelize de Lange from media update about editorial strategy, audience engagement and fostering talent in African media.
Walmart's SA Expansion Shows Why Retail PR Must Move Beyond Promotions
As Walmart deepens its footprint in South Africa's retail sector, Venelize de Lange from media update considers what this global expansion signals for local PR strategies and earned media storytelling.
From Customer Complaints to National Headlines: Your Brand Reputation Outlook in 2026
From Checkers chicken controversies to proper criminal raids, Venelize de Lange from media update looks at how digital media news exposes high risk reputational issues for brands, demonstrating the importance of proactive media monitoring.
What Startups Get Right (and Wrong) About Marketing: A Q&A With Alex Jukes
Venelize de Lange from media update chats with Alex Jukes about how marketing strategies are evolving alongside culture, the challenges startups face when introducing new technologies and why brands should rethink their reliance on third-party platforms when building audience relationships.
Why "Good News" Still Wins Audiences: A Q&A With Tyler Vivier
Venelize de Lange from media update spoke to Tyler Vivier about the role of positive storytelling and how it holds its place in media.
How South African Tourism Is Driving Domestic Travel: A Q&A With Mashoto Mokgethi
Domestic tourism remains key to South Africa's travel economy. Venelize de Lange from media update spoke to Mashoto Mokgethi about travel campaigns, affordability initiatives for South African citizens and how travel trends are measured.
Hiring Beyond Borders: The Debate Over Foreign Academics at South African Universities
Parliament's warning to universities over foreign academic hiring has reignited debate in the higher education sector. Venelize de Lange from media update explores how the issue is shaping public narratives.
The Confidence Quotient: Why Brands are Betting on Self-Esteem
Confidence is the word on everyone's lips — and brands are listening. Emma Mendes from media update explores the surge in confidence-driven marketing, what drives this trend and how brands can tap into its power to connect authentically with audiences.
What Your Media Metrics Might Be Missing
Are your metrics telling the full story? Venelize de Lange from media update explores why moving beyond vanity metrics is key to understanding true audience engagement and refining content strategy.
Human Rights Day as a Lesson in Inclusive Marketing
As Human Rights Day approaches, Venelize de Lange from media update explores how inclusive marketing reflects the values of equality and dignity, and why brands that prioritise representation and accessibility are better positioned to build trust and long-term relevance.
Jean-François Decaux, Co-CEO and Chairman of JCDecaux, and eldest son of Founder Jean-Claude Decaux, has been appointed the keynote speaker at the World Out of Home Organization's 2026 Annual Congress in London from Wednesday, 3 to Friday, 5 June.
Walter Sisulu University (WSU) has officially unveiled its new brand identity at the Mthatha campus, marking the realisation of its, "University of the Future" model.
BFA Global and FSD Africa thave announced USD$273 000 in follow-on funding and venture-building support for four early-stage alumni of previous Triggering Exponential Climate Action (TECA) venture-building programme cohorts.
Every year, a room of South Africa's most experienced digital practitioners sit down and make a call: what work was genuinely excellent, and what merely looked like it was.
South African Tourism has announced the appointments of Sithembile Ndaba as Chief Marketing Officer (CMO), effective Wednesday, 1 April, and Ismail Dockrat as Chief Operating Officer (COO), effective Friday, 1 May.
Customer acquisition is expensive. It is therefore in retention where a company's margin lives. Most brands are structured to win the first transaction. Marketing teams optimise campaigns, promotions drive spikes and dashboards show short-term uplift. Then the activity drops off. The next campaign begins. The cycle repeats, says Len Lubbe, CEO at LoyaltyPlus.
After ten weeks of intensive learning, growth and collaboration, Digify GP has announced that young people from De Aar will gather to celebrate a major milestone as they graduate from the Digify GP's digital marketing skills programme.
For years, marketing leaders have had to make big budget decisions using backward-looking, static models. Now, in a fragmented media environment, and with growing pressure to prove financial impact, those tools no longer pass.
The burning question on the lips of many aspiring copywriters is whether copywriting still has a future in the age of AI. Most envision their careers wasting away on the scrapheap of history, says Craig Strydom, Senior Lecturer at Red and Yellow Creative School of Business.
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