What's the point of using an agency? It's a provocative question, but one that every organisation and agency needs to grapple with. The traditional model — where agencies operated as siloed service providers, responding to briefs and delivering outputs — is being disrupted, says Tara Turkington, CEO of Flow Communications.

WARC has unveiled The Marketer's Toolkit 2026 and has revealed five critical trends set to disrupt global marketing practices and reshape brand strategies in the year ahead.

Delegates at the Singularity South Africa Summit 2025 have described their experience as, "exceptionally well-organised and insightful from start to finish".

TBWA has announced that John Hunt, one of South Africa's advertising creatives and a global leader in the industry, will retire from his role as Worldwide Creative Chair at the end of December.

Publicis West Africa (PWA) has announced the official launch of Ghana's first advanced Out-of-Home (OOH) measurement platform in partnership with global advertising technology leader Moving Walls. This groundbreaking initiative marks a new era in the country's advertising industry, providing precise audience insights and measurable campaign effectiveness for brands and agencies.

Bakehouse Silver Lakes has returned with a fresh relaunch and a fresh uniform to match. The team has officially chosen BooYaa Golf apparel as their day-to-day gear, aimed at bringing a little fairway "swagger" to the pastry pass.

United Talent Agency (UTA) has worked with the Government of The Bahamas to launch the Creative and Performing Arts School (CAPAS), the first institution in the Caribbean, aimed to provide comprehensive training in the creative, performing and production arts.

The One Club for Creativity has announced six young creatives in the Middle East and Africa who are among the 36 winners from 17 countries in 2025's Next Creative Leaders, a free global competition aimed at recognising women and non-binary creatives on the rise.

Jacaranda FM has announced that its beloved breakfast show host, Martin Bester, was proven to be one of South Africa's most trusted and admired voices, taking home the title of Best Local Radio Personality in both the 2025 Best of Pretoria and Best of Ekurhuleni Awards.

Integrated creative agency M+C Saatchi Abel, part of Africa's independent group of creative companies, The Up&Up Group, has partnered with Standard Bank to deliver 'The Undercover Ad' campaign.