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Three tips for creating a viral marketing campaign

Three tips for creating a viral marketing campaign

Marketing

Looking for viral campaign ideas? Then you’ve come to the right place! In the digital age, every marketer wants their brand to be the talk of the (digital) town. And why not? It’s ideal for increasing reach and boosting credibility. Ready for the reveal? Check out our tips.

 
Marketing campaign
campaign marketing
social media marketing campaign
viral campaign ideas
viral marketing trends
viral marketing campaign examples

The ABCs of marketing

The ABCs of marketing

Marketing

Marketing terms and jargon are plentiful! In fact, it can be difficult to keep track of all the words and their definition. So, to make your life easier, media update’s Maryna Steyn has compiled a list of ABC’s just for marketers. Ready to catch the breakdown? Read on!

 
Marketing terms
marketing jargon
important words in marketing
ABCs of marketing
marketing diction
important terms in marketing
marketing terms you need to know

Ogilvy Cape Town and Volkswagen SA launch '#MswenkoChallenge'

Ogilvy Cape Town and Volkswagen SA launch '#MswenkoChallenge'

Marketing

Volkswagen South Africa and Ogilvy Cape Town have announced the launch of the new Polo Vivo Mswenko campaign. The duo has collaborated with local creatives GALXBOY (founded by Thatiso Dube) and Yay Abe (Russell Abrahams) to kickstart a crowd-sourced campaign for the launch, which is inspired by the spirit of 'Mswenko'.

 
Ogilvy Cape Town
Volkswagen SA
#MswenkoChallenge
crowd-sourced campaigns
Mswenko
GALXBOY
Yay Abe

<i>Loeries Radio and Out of Home</i> categories supported by Primedia

Loeries Radio and Out of Home categories supported by Primedia

Marketing

The Loeries has welcomed Primedia as the sponsor for the Radio and Audio and the Outdoor and Out of Home categories. According to the awards, the categories receive numerous entries every year, which reflect the impact of these categories on consumer thinking. 

 
Loeries
Radio and Out of Home
Primedia
Loeries categories
Loeries categories sponsors
Primedia Outdoor

IAB SA in search of new CEO for 2022

IAB SA in search of new CEO for 2022

Marketing

The IAB South Africa has announced that Paula Hulley, IAB South Africa's CEO, will not be renewing her contract into 2022. The organisation says that after three and a half years in her role, Hulley leaves the IAB South Africa in a strong strategic, financial and operational position. Hulley's departure has subsequently left the role open.

 
IAB SA
IAB news
IAB updates
Paula Hulley
IAB South Africa's CEO

Laliga presents new EIClasico brand identity

Laliga presents new EIClasico brand identity

Marketing

Laliga has created a logo and brand identity for EIClasico, the match that pits FC Barcelona and Real Madrid against each other each season. The aim of the rebrand is to give the showdown a unique and recognisable visual identity. 

 
Laliga
EIClasico
EIClasico brand identity
FC Barcelona
Real Madrid
visual identity
brand identity refresh
brand refresh
visula identity remake

Emotional marketing and why it works: A Q&A with Dean Oelschig

Emotional marketing and why it works: A Q&A with Dean Oelschig

Marketing

Emotional marketing is a great way to reach your target audience because humans are emotional beings by nature. media update's Talisa Carlson talks to Dean Oelschig, the managing director of creative agency Halo, on why emotional marketing is a must for all brands.

 
Emotional marketing
Marketing with emotions
Evoke emotions
Emotional advertising
Why emotional marketing works
Creative agencies
Pros of emotional marketing

Grafton Everest nominated twice at 2021 <i>Supersonic New Generation Awards</i>

Grafton Everest nominated twice at 2021 Supersonic New Generation Awards

Marketing

Grafton Everest, a lounge furniture retailer, has been nominated for two awards for its 'Ultra Flop' advert at the Supersonic New Generation Awards. The awards were held in partnership with its agency Penquin. 

 
Grafton Everest
Supersonic New Generation Awards
New Generation Awards
Bravo Brands
Ultra Flop
makreteing awards

Nedbank <i>IMC</i> 2021 releases its conference paper

Nedbank IMC 2021 releases its conference paper

Marketing

The Nedbank IMC 2021 has released its conference paper, which was developed from the virtual conference of the same name. The event attracted more than 1 300 delegates across 14 countries. The paper details a practical roadmap for marketers to get back to the basics, to flex their creative muscles and to reimagine their role in business. 

 
Nedbank IMC 2021
Nedbank IMC conference paper
marketing conference papers
marketing trends
marketing events 2021
marketing reports
2021 marketing stats

POPI compliance made simple

POPI compliance made simple

Marketing

Data breaches are expensive and cost South African businesses more than R40-million in 2020 alone, says Desirée Gullan, executive creative director of G&G Digital. Gullan adds that data breaches aren't good news for customers who are at risk of identity theft, credit card fraud and question whether businesses can protect their valuable information.

 
POPI compliance
POPIA
POPI act
G&G Digital
Data breaches
identity theft
credit card fraud
customer information
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