Gen Z is continuously growing stronger in influence and buying power, and brands are starting to stand up and take notice! So, if you're looking for insight on how you can make your brand more Gen Z-friendly, we've got all the inspiration you need.

Zero Gravity Communications has created an exclusive OOH campaign for the new and existing range of ice creams offered by Vadilal. The campaign has been conceptualised by Zero Gravity Communications, a leading integrated communication agency.

When we see a colour, it triggers a variety of chemical reactions in our brain, resulting in an emotional response, says Edmund Jacobs, production and colour specialist at Konica Minolta South Africa. Jacobs adds that our brains are designed to react to colours and, while much of this response takes place subconsciously, every human being experiences it. 

Leo Burnett Chicago and The New York Times Magazine have landed themselves in top spots in the Global Creative Rankings 2022. This is with incorporating the results from both The One Show 2022 and the ADC 101st Annual Awards, which have been announced.

In the Digital-Out-of-Home (DOOH) arena, optimised campaigns have risen to the fore as an alternative to loop-based buying, says Lizelle Mc Connell, sales director at Tractor Outdoor. Mc Connell adds that this sees advertisers' campaigns displayed across selected digital screens on a high-frequency basis.

The Covid-19 pandemic accelerated the workplace forward by several years, says Paula Sartini, founder and CEO of BrandQuantum International. Sartini adds that this is giving employees a taste of remote working and proving to employers that work-from-anywhere can and does work.

Airport Ads has launched two new Visionet screens in Cape Town Airport. These expand the existing Visionet network to deliver a combined 1.18 million monthly impacts, reaching a primed, targeted audience — just as air travel is on the rise.

User behaviour has shifted and organisations are relying more on their digital channels for topline revenue generation, according to Clickatell's latest Chat Commerce Trends Report. The report shows that 81% of customer service leaders say they are compensated based on performance and sales within their teams.

South African Breweries's (SAB) brand marketing managers unpack how global beer brands like Corona, Budweiser and Stella Artois are approaching growth on African soil. 

The Dragonfly Agency, South Africa, a leading Cape Town-based marketing and direct mail agency, has secured the Silver sponsor slot for the Assegai Awards. The DMASA has been hosting Southern Africa's premier awards annually for the past 24 years.