Relevance and resonance are two key aspects of branding. When positioning your brand, it is vital to know the differences and applications of both to ensure you build that all-important customer relationship. Not sure where to start? Then read on!

With all the digital agencies available out there, how do you know which is the correct one for your brand? It's more important than ever to choose one that best understands your business’s needs, which is why we've taken out the guesswork. Read on for more insights!

According to a recent survey, only 22% of South African businesses are aware of privacy laws governing their marketing activities, despite the Protection of Personal Information (POPI) Act set to take effect on Thursday, 1 July.

Provantage Media Group has announced that it has bolstered its senior management team with the appointment of media industry veteran Chris Hitchings. Hitchings is filling the role of PMG's new head of human capital and group projects.

The 67 Logos Designathon has announced that it is seeing many join its 2021 initiative. It has also indicated that Havas Advertising, who is supporting the event, will also be committing 67 pay-off lines to the 67 small businesses taking part. 

Businesses that do not have a strong brand blueprint should rethink the ways in which they are currently marketing their products or services to their target market, as their long-term success ultimately depends on it, says Jadine van Breda head of strategy at hoola Modern Agency. 

The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, has announced its global shortlist and the Agency of the Year by Country titles. Shortlisted entries from South Africa include The Abused News for POWA (People Opposing Women Abuse) by Joe Public United Johannesburg. 

The Loeries 2021 entry deadline has been extended to Wednesday, 30 June to enable applicants the time to craft Loerie-worthy entries. The Loeries, a non-profit company, is Africa and the Middle East's premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. 

The Chief Marketing Officer (CMO) Council has announced the release of its new C-Suite Scorecard of marketing value and effectiveness. The report has indicated that revenue and sales growth rank as management's top mandate for marketers. 

The DUKE Group has announced that Beverage Company (Bevco), South Africa's leading independent manufacturer and distributor of carbonated soft drinks, energy drinks, mixers and still beverages, has appointed the group as its strategic partner across all brands.