South African brand and communications agency, Penquin, has announced the appointment of Albert De Andrade as Chief Creative Officer and Lerato Moleko as Strategy Director, aimed at strengthening its leadership team as the agency continues to evolve its integrated offering.

When artificial intelligence halves the hours a job takes, time-based billing quietly halves the agency's fee too. Here's a candid look at a broken commercial model. It includes the one question every CMO should ask on Monday morning, says Musa Kalenga, CEO of Brave Group.

BBH Singapore has created a campaign for Westin Hotels & Resorts, part of Marriott Bonvoy's global portfolio of 30 hotel brands, that challenges traditional hospitality ads with a bold new brand point of view — sleep isn't passive, it's preparation and power — to show how true restoration gives guests the power and energy to 'Own Your Mornings'.

The separation of creative and media disciplines was born from a 1990s holding group billing decision, rather than via strategic logic. While it successfully optimised agency margins for decades, this historical divide fundamentally undermines marketing efficacy in today's digital landscape, says Pieter Geyser, Commercial Director at Humanz.

In my experience leading reputation for one of Africa's largest financial services groups, one shift is unmistakable: reputation is no longer built by what we say, but by what we do — especially under pressure. It is one of the most valuable, least understood assets an organisation holds, says Wendy Tlou, Chief Communications and Reputation Officer at Old Mutual.

Humanz, pioneering AI-powered creator marketing and creator commerce platform, has announced the appointment of Mpumelelo Zondi as its new Country Manager for South Africa. 

South African women have been helping shape how generative AI is changing creative work for global brands, spanning business leadership, creative optimisation, operations, talent, motion design and copywriting.

With a 5% inflation rate — the highest in two years — the oscillating oil price and stagnant economic growth of 1.2%, consumers have been disputing with brands and businesses that show little empathy for their customers.

Celebrating its 135^th anniversary, Sunlight Green Bar has launched Raised by the Bar — a new national platform aimed at giving back to the communities that have shaped the brand.

When you switch on your TV, what do you see? The home screen, where you decide your next move. Should you stream a movie? Catch up on your series? Watch the live game? Whatever you choose, it starts right there — and that makes the home screen one of the most valuable pieces of advertising real estate on televisions today, says Adiela Dramat, Senior Client Partner at Reach Africa.