As part of its Africa Day celebrations on 25 May, Meta announced the return of its global campaign 'Made by Africa, Loved by the World,' which was first launched in 2021. The campaign aims to amplify the voices and stories of people and businesses from across Africa that are impacting the world.

YouTube has announced the launch of its Creator Day workshop in Johannesburg. The workshop aims to help local creators scale and grow their channels. The initiative falls part of its Africa month activities. 

Inclusivity on social media is of growing importance, especially as the public grows to be more socially conscious. This is likely because of the increased visibility that the digital space brings, allowing for previously marginalised voices to be amplified.

If it ain’t on your social feed, did it really even happen? Social media has taken our society by storm, and what we see determines how we feel. But are we truly in control of what appears on our screens? Let's put the power of algorithms to the test!

The 2021 Facebook Community Accelerator programme has announced that it has come to a close with virtual demo days across nine regions. This initiative focuses on investing in people building communities. Leaders were given the opportunity to learn how to harness the power of their community to turn impactful ideas into action.

WhatsApp Communities is a new feature that has caused a lot of chatter amongst techies and social media users. Two of the biggest discussion points surrounding this new feature are who will benefit from it and how it affects one's privacy on this platform. Want to join the discussion? Then let's chat.

Not so long ago, social media was invented with the intention to allow friends and family to connect and to serve as a means of entertainment. Yet this notion didn't last long — brands quickly saw a powerful opportunity to use these platforms as a new way to reach their target audiences.

YouTube has announced a series of events to run in South Africa, Kenya and Nigeria throughout the month of May in celebration of Africa month. The events are intended to reaffirm YouTube's commitment to growing Africa's creator ecosystem and to spotlight and celebrate the artists and creatives who are driving the growth of Afrobeats and Africa's music industry.

Staying informed on the latest trends is important for all social media managers. As social platforms constantly introduce new updates and features for you to utilise, you need to keep up! So, let's take a look at what is hip and happening in this industry!

AppsFlyer's Performance Index has announced that SHAREit is driving non-gaming global in-app purchases in Africa. The app has hit another growth milestone by being ranked as the fourth-highest media source globally in volume and power rankings in non-gaming categories. It was also ranked seventh in all categories on the in-app purchases index.