You may have heard of 'social listening', but do you know what this technology actually entails? The team at amaSocial reveals how this solution can be advantageous to your business strategy and overall campaign goals.

Social media and FOMO go hand-in-hand, and are now part of our daily lives. The question is, however, how do you know when you’re addicted to these digital platforms? Here, media update’s Nakedi Phala helps you identify whether you may be a little too attached.

Social media is a great tool for brands to connect with their audience — and what better way to achieve this than by posting positive content? Because digital platforms also have the potential to be a toxic space, it is more important than ever that brands do what they can to uplift their audience.

Digify Africa and Facebook will host the Youth Digital Skills Forum on Friday, 11 June from 10:00 to midday. The forum will bring together industry players who will share insights on the current digital landscape, the role of initiatives in fostering digital inclusion and the career and entrepreneurial opportunities that the digital economy has to offer.

Although social media benefits all businesses, the impact it can have on a small business is massive. Not only can it create and increase interest in the brand’s offerings, but it can also act as a tool to recruit new members for your company. But that’s not all! Read on to learn more.

The digital landscape has grown exponentially and has created a myriad of new professional skills and needs, says the team at content management platform amaSocial. If you’re known to be quite the 'social media guru', then here are three careers you should definitely know about.

The Facebook Journalism Project and Reuters have launched a free e-learning programme. The Reuters Digital Journalism Course aims to support journalists in eight countries across Africa, the Asia Pacific and India to build a strong foundation in digital reporting and editing. 

Social media is an excellent place to start if you want to build awareness for your new start-up business — especially in South Africa. Not only are these digital platforms affordable but they also allow companies to obtain a massive reach in terms of consumers.

It’s not easy to get your COVID-19 posts noticed in the sea of content floating around on social media. So, how do you get people to engage with your brand? Simple. All you have to do is include these trending hashtags in your messaging.

Hashtags can help your target audience reach you, or you them. But where do you even begin? Don’t worry, we’ve got you covered. media update’s Maryna Steyn reveals how you can hunt down the perfect hashtags for your campaign strategy.