Low engagement on social media can be daunting for social media managers and influencers alike. media update's Venelize de Lange breaks down the top five reasons your audience might be tuning out.

TikTok has hosted its inaugural Digital Well-being Summit in Johannesburg, bringing together policymakers, mental health experts, NGOs and industry leaders across Sub-Saharan Africa. Delegates from South Africa, Kenya, Nigeria, Ghana, Ethiopia, Zimbabwe and beyond gathered to further strengthen efforts to support and protect community well-being on the platform.

LinkedIn isn't just for CEOs and CVs — it's a space where creativity meets credibility. LinkedIn is now an incredibly useful and powerful platform for creatives as well. In this infographic, Saads Abrahams from media update is sharing six LinkedIn tips for creatives.

Have you been in the social media game for years with no success? If you are looking to become the next hot topic, then it is time to take your cues from Pedro Pascal. media update's Venelize de Lange unpacks what his recent virality reveals about how content spreads in 2025.

Being an introvert in a world where people are driven to have a constant online presence can be draining. That is why Saads Abrahams from media update is sharing some social media tips for introverts on how to show up — without burning out. 

Not all content creators are influencers, and not all influencers are content creators. media update's Venelize de Lange unpacks what sets UGC creators apart from influencers to help you figure out what social media role fits you best.

Having a post go viral on social media is far from overrated. It helps expose your account to a large number of users in a short time, which can generate follower growth and higher engagement. But what makes up a viral-worthy post? Joreke Kleynhans from media update breaks it down below.

Being an influencer is probably one of the most misunderstood careers — and yes, it is a career. However, it is not all glitz and glam, Saads Abrahams from media update is sharing the pros and cons of being an influencer.

Do you think creators and influencers are the same? Think again, because Saads Abrahams from media update spoke to Kendra Hyman, Creator Partner Manager of Special Effects Media South Africa, to get her insights on what the differences between influencers and content creators are. 

Banish the thought of you, a CEO, being handed a phone and awkwardly told to hop on the latest trend or share your thoughts on your business — while trying to make it sound spontaneous and authentic. All for the sake of having a social media presence, says Dylan Kohlstädt, CEO of Shift ONE Digital.