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Three Things that Make Social Media Posts Go Viral — In 300 Words or Less
Having a post go viral on social media is far from overrated. It helps expose your account to a large number of users in a short time, which can generate follower growth and higher engagement. But what makes up a viral-worthy post? Joreke Kleynhans from media update breaks it down below.
Pineapple's Marketing Perfection
Making fun and interesting marketing campaigns can be a challenge — especially if you are an insurance company. This is why Saads Abrahams from media update is exploring Pineapple Insurance's marketing perfection!
Why Media Literacy Is a Must-Have Skill in 2025 [Infographic]
In 2025, we're exposed to more media — and misinformation — than ever before. In this article, Saads Abrahams from media update is breaking down why media literacy is a must-have skill in 2025.
The Rise of Quiet PR: Getting Publicity Without the Noise — In 300 Words or Less
In an era saturated with clickbait headlines, viral campaigns and "louder is better," a quieter and more strategic form of publicity is emerging — and it’s changing the PR game. In this article, Saads Abrahams from media update is exploring the rise of quiet PR.
The World Out of Home Organization (WOO) has announced that Justin Cochrane, the new Head of Bauer Media Outdoor and former CEO of Clear Channel Europe, will speak publicly for the first time about the plans and prospects for Bauer Media at the WOO Annual Congress in Mexico City.
The One Club for Creativity has announced that Impact BBDO Dubai is the Middle East and Africa Agency of the Year in The One Show Global Creative Rankings. Impact BBDO Dubai has landed the top spot in the region, winning Best of Non-Profit, two Gold Pencils for 'Child Wedding Cards' on behalf of UN Women, and two Merits.
The Marketing Achievement Awards (MAAs) has invited South African marketing professionals to an evening of celebration and networking at the MAA Marketing Professionals' Ball. Taking place on Thursday, 29 May at the Sandton Convention Centre Ballroom, the MAAs says this event promises to be a highlight of the marketing calendar.
McCann Joburg has acquired Cingulate Marketing and Advertising, a healthcare marketing agency of almost two decades. This strategic move aims to further solidify McCann Joburg's position as a leader in the healthcare space, now offering stronger creative healthcare solutions powered by insight, precision and storytelling.
When it comes to online searches, these days people, and especially younger people, are letting their fingers do the talking on social media platforms such as TikTok, Instagram and YouTube, says the team at Flow Communications.
HOT102.7FM has announced that its CSI arm, Hot Cares, has supported 18-year-old Kamogelo Lewatle by covering the cost of a wheelchair. In October 2024, Lewatle was in a car accident that left him paralysed from the neck down.
OFM, in partnership with John Deere, has announced the winner of the 'Lekker soos 'n Trekker' competition during Graan SA's NAMPO Harvest Day on Thursday, 15 May. Richard Carey, an instant lawn farmer from Bloemfontein, has won the competition.
Goafest 2025 has unveiled its speaker lineup, featuring creative and marketing minds from India and across the globe for its 18th edition. Expanding the horizons of this year's theme, 'IGNITE ____,' Goafest 2025 aims to spark change, foster collaborations and unlock growth.
Sportsbet.io has announced that it has expanded its ambassador team, with four new names 'Joining the Crypto Experience'.
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