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                    <title>media update</title>
                    <link>https://www.mediaupdate.co.za</link>
                    <description>
                    Latest Updates from <i>media update</i>
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                 <title>Effie Invites Brands to Shape the Next Generation of Marketing Talent Through Effie College</title>
                <link>https://www.mediaupdate.co.za/marketing/161120/effie-invites-brands-to-shape-the-next-generation-of-marketing-talent-through-effie-college</link>
                <author></author>
                <pubDate>Tue, 28 Apr 2026 17:00:00 GMT</pubDate>
                <description>&lt;p&gt;Brands looking to make a meaningful contribution to the future of marketing have been invited to sponsor a brief for the next Effie College programme, a platform that aims to give students the opportunity to work on real business challenges using effectiveness-led thinking.&lt;/p&gt;</description>
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                 <title>AI Isn&apos;t Replacing Editors — It&apos;s Moving Them Upstream</title>
                <link>https://www.mediaupdate.co.za/media/161119/ai-isnt-replacing-editors--its-moving-them-upstream</link>
                <author></author>
                <pubDate>Tue, 28 Apr 2026 15:00:00 GMT</pubDate>
                <description>&lt;p&gt;Most editors recognise this pattern, even if it is rarely called out directly: the footage arrives, the first assembly begins and somewhere along the early cuts, it becomes clear that something is not working in the way it was expected to, says Garon Campbell, Founder and Director, Breadbin Productions.&lt;/p&gt;</description>
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                 <title>The Source Marks 25 Years of Excellence After Serving 200 Clients Across South Africa</title>
                <link>https://www.mediaupdate.co.za/marketing/161118/the-source-marks-25-years-of-excellence-after-serving-200-clients-across-south-africa</link>
                <author></author>
                <pubDate>Tue, 28 Apr 2026 14:00:00 GMT</pubDate>
                <description>&lt;p&gt;In a country where business survival is far from guaranteed, longevity has become the exception rather than the rule. South Africa has one of the highest small business failure rates globally, with an estimated 70% to 80% of businesses failing within their first five years.&lt;/p&gt;</description>
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                 <title>New CMO Council Report and WongDoody Release Research Report</title>
                <link>https://www.mediaupdate.co.za/marketing/161117/new-cmo-council-report-and-wongdoody-release-research-report</link>
                <author></author>
                <pubDate>Tue, 28 Apr 2026 13:00:00 GMT</pubDate>
                <description>&lt;p&gt;The CMO Council, in partnership with WongDoody, has released its latest research report, &lt;em&gt;Marketing&apos;s Power Partners: AI and the Human Essence &amp;mdash; How to Enable Success in the Age of AI&lt;/em&gt;, aimed at uncovering a widening performance gap between organisations that integrate AI with human marketers and those that do not.&lt;/p&gt;</description>
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                 <title>Slipper Day Returns to Raise R15-Million for Children With Serious Illnesses</title>
                <link>https://www.mediaupdate.co.za/publicity/161116/slipper-day-returns-to-raise-r15-million-for-children-with-serious-illnesses</link>
                <author></author>
                <pubDate>Tue, 28 Apr 2026 12:00:00 GMT</pubDate>
                <description>&lt;p&gt;Reach For A Dream&apos;s cosiest annual fundraiser, Slipper Day, has announced that it is back on Friday, 29 May. Since 2011, Slipper Day has united the nation in support of children facing serious or life-threatening diseases.&amp;nbsp;&lt;/p&gt;</description>
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                 <title>Why South African Influencers are Moving Away From Trade Exchange Deals</title>
                <link>https://www.mediaupdate.co.za/publicity/161115/why-south-african-influencers-are-moving-away-from-trade-exchange-deals</link>
                <author></author>
                <pubDate>Tue, 28 Apr 2026 11:00:00 GMT</pubDate>
                <description>&lt;p&gt;SA&apos;s influencer economy has reached a clear tipping point, as creators across Instagram, TikTok and X have started publicly declining trade-exchange deals, sharing screenshots of unpaid briefs and questioning why their work continues to be treated as optional, while brands allocate budget to micro-influencer campaigns, says Kgothatso Tema, PR Account Executive at Tribeca Public Relations.&lt;/p&gt;</description>
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                 <title>BBH Funds Future Generation of Talent with Sixth Year of Barn</title>
                <link>https://www.mediaupdate.co.za/marketing/161114/bbh-funds-future-generation-of-talent-with-sixth-year-of-barn</link>
                <author></author>
                <pubDate>Tue, 28 Apr 2026 10:30:00 GMT</pubDate>
                <description>&lt;p&gt;BBH London has announced it is reinforcing its commitment to helping junior talent enter the ad industry as it opens applications for the sixth consecutive year of creative advertising school, Barn.&lt;/p&gt;</description>
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                 <title>Zozibini Tunzi Announced as New Top Billing Presenter</title>
                <link>https://www.mediaupdate.co.za/media/161113/zozibini-tunzi-announced-as-new-top-billing-presenter</link>
                <author></author>
                <pubDate>Tue, 28 Apr 2026 10:00:00 GMT</pubDate>
                <description>&lt;p&gt;Zozibini Tunzi has been announced as one of the new presenters of &lt;em&gt;Top Billing &lt;/em&gt;on SABC 3, aimed at marking a new chapter in her expanding career across television, film and creative storytelling.&lt;/p&gt;</description>
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                 <title>FOUR PAWS to Host 2026 State of Animal Welfare Address</title>
                <link>https://www.mediaupdate.co.za/publicity/161112/four-paws-to-host-2026-state-of-animal-welfare-address</link>
                <author></author>
                <pubDate>Tue, 28 Apr 2026 08:30:00 GMT</pubDate>
                <description>&lt;p&gt;Global animal welfare organisation FOUR PAWS has announced it will host the annual 2026 State of Animal Welfare Address #SOAWA on Tuesday, 5 May in Cape Town. Aimed at bringing together leaders from animal welfare, government, academia, conservation and public health to reflect on the state of animal welfare in South Africa.&lt;/p&gt;</description>
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                 <title>LIONSROCK Big Cat Sanctuary Celebrates Phiri the Hyena</title>
                <link>https://www.mediaupdate.co.za/publicity/161111/lionsrock-big-cat-sanctuary-celebrates-phiri-the-hyena</link>
                <author></author>
                <pubDate>Fri, 24 Apr 2026 17:00:00 GMT</pubDate>
                <description>&lt;p&gt;This International Hyena Day observed annually on Monday, 27 April, LIONSROCK Big Cat Sanctuary, a FOUR PAWS sanctuary, has announced it will shine a spotlight on one of its most charismatic and vocal residents: Phiri the hyena.&lt;/p&gt;</description>
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                 <title>The Connected Citizen: Advancing a Unified View of Service Delivery</title>
                <link>https://www.mediaupdate.co.za/marketing/161110/the-connected-citizen-advancing-a-unified-view-of-service-delivery</link>
                <author></author>
                <pubDate>Fri, 24 Apr 2026 16:00:00 GMT</pubDate>
                <description>&lt;p&gt;For many South Africans, interacting with government still involves repeating the same process over and over again, says Ntsako Baloyi, Data and AI lead and Varaidzo Mureriwa, Managing Director within the Health and Public Service business at Accenture, South Africa.&lt;/p&gt;</description>
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                 <title>South African Heritage Shines at the Clio Awards With Vaseline and VML</title>
                <link>https://www.mediaupdate.co.za/publicity/161109/south-african-heritage-shines-at-the-clio-awards-with-vaseline-and-vml</link>
                <author></author>
                <pubDate>Fri, 24 Apr 2026 15:00:00 GMT</pubDate>
                <description>&lt;p&gt;VML South Africa has won two prestigious &lt;em&gt;Clio Awards&lt;/em&gt; for Vaseline&apos;s viral Heritage Day campaign &amp;mdash; a proudly local piece of work that has resonated far beyond South Africa&apos;s borders.&amp;nbsp;&lt;/p&gt;</description>
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                 <title>SPAR Strengthens Leadership Capability to Power Next Phase of Growth</title>
                <link>https://www.mediaupdate.co.za/publicity/161107/spar-strengthens-leadership-capability-to-power-next-phase-of-growth</link>
                <author></author>
                <pubDate>Fri, 24 Apr 2026 14:00:00 GMT</pubDate>
                <description>&lt;p&gt;The SPAR Group is has announced its aim to strengthen its leadership as part of a deliberate move to accelerate operational execution across its Southern African footprint.&lt;/p&gt;</description>
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                 <title>How Rural Women in KZN are Replacing State Dependency With Poultry and Produce</title>
                <link>https://www.mediaupdate.co.za/publicity/161105/how-rural-women-in-kzn-are-replacing-state-dependency-with-poultry-and-produce</link>
                <author></author>
                <pubDate>Fri, 24 Apr 2026 13:00:00 GMT</pubDate>
                <description>&lt;p&gt;Women in rural KwaZulu-Natal are building sustainable livelihoods, supporting their families and reshaping their communities through self-help groups, according to a new book that has been launched by the Nelson Mandela Children&apos;s Fund (NMCF).&lt;/p&gt;</description>
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                 <title>Broadsign Partners With JB Hi-Fi to Accelerate Retail Media Network</title>
                <link>https://www.mediaupdate.co.za/marketing/161108/broadsign-partners-with-jb-hi-fi-to-accelerate-retail-media-network</link>
                <author></author>
                <pubDate>Fri, 24 Apr 2026 12:00:00 GMT</pubDate>
                <description>&lt;p&gt;Broadsign has announced that leading Australian consumer electronics retailer JB Hi-Fi is deploying the Broadsign Platform to build and scale its in-store retail media network (RMN), which spans over 200 stores across Australia.&amp;nbsp;&lt;/p&gt;</description>
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                 <title>FAME Week Africa 2026 Opens Registration</title>
                <link>https://www.mediaupdate.co.za/media/161106/fame-week-africa-2026-opens-registration</link>
                <author></author>
                <pubDate>Fri, 24 Apr 2026 10:30:00 GMT</pubDate>
                <description>&lt;p&gt;Registration is now open for FAME Week Africa 2026, the continent&apos;s platform for the creative and cultural industries, taking place from Wednesday, 28 October to Sunday, 1 November.&lt;/p&gt;</description>
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                 <title>Alchemy Inspiration Marks World Creativity and Innovation Day With a Call to Reimagine Africa&apos;s Future</title>
                <link>https://www.mediaupdate.co.za/publicity/161104/alchemy-inspiration-marks-world-creativity-and-innovation-day-with-a-call-to-reimagine-africas-future</link>
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                <pubDate>Fri, 24 Apr 2026 10:00:00 GMT</pubDate>
                <description>&lt;p&gt;In celebration of World Creativity and Innovation Day, Alchemy Inspiration has announced a continent-wide call to action linking creativity with liberation, opportunity and inclusive growth &amp;mdash; culminating on Freedom Day.&lt;/p&gt;</description>
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                 <title>Streaming Platforms, Broadcasters and Digital Creators</title>
                <link>https://www.mediaupdate.co.za/media/161102/streaming-platforms-broadcasters-and-digital-creators</link>
                <author></author>
                <pubDate>Fri, 24 Apr 2026 09:00:00 GMT</pubDate>
                <description>&lt;p&gt;Over the past decade, digital platforms have transformed how audiences discover and engage with content, says Lefeedi Maja, Business Consultant, Writer and Author.&lt;/p&gt;</description>
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                 <title>From Filming a Scene to Cinema Screen: A Q&amp;A With Annemarie du Plessis</title>
                <link>https://www.mediaupdate.co.za/marketing/161103/from-filming-a-scene-to-cinema-screen-a-qa-with-annemarie-du-plessis</link>
                <author></author>
                <pubDate>Thu, 23 Apr 2026 16:30:00 GMT</pubDate>
                <description>&lt;p&gt;When filming wraps-up and final edits are made, the Producer kicks into high-gear. Emma Mendes from &lt;em&gt;media update&lt;/em&gt; chats with Producer, Annemarie du Plessis, about the integral role of production in cinema: guiding a film from post-production to the big screen, and marketing local stories for international audiences.&lt;/p&gt;</description>
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                 <title>ADC 105th Awards Finalists From 39 Countries Announced</title>
                <link>https://www.mediaupdate.co.za/media/161101/adc-105th-awards-finalists-from-39-countries-announced</link>
                <author></author>
                <pubDate>Thu, 23 Apr 2026 16:00:00 GMT</pubDate>
                <description>&lt;p&gt;The global Art Directors Club has announced the finalists entries from 39 countries for the&lt;em&gt; ADC 105&lt;sup&gt;th&lt;/sup&gt; Annual Awards.&lt;/em&gt;&lt;/p&gt;</description>
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                 <title>PRISMS Awards 2026 Call for Entries</title>
                <link>https://www.mediaupdate.co.za/publicity/161100/prisms-awards-2026-call-for-entries</link>
                <author></author>
                <pubDate>Thu, 23 Apr 2026 15:00:00 GMT</pubDate>
                <description>&lt;p&gt;The Public Relations Institute of Southern Africa (PRISA) has officially opened the call for entries for the 2026 &lt;em&gt;PRISMS Summit &amp;amp; Awards&lt;/em&gt;, inviting practitioners, agencies, corporates, NGOs and government practitioners across the continent to submit their most impactful work.&lt;/p&gt;</description>
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                 <title>Good Hope FM the Official Partner to Ultra Cape Town</title>
                <link>https://www.mediaupdate.co.za/media/161099/good-hope-fm-the-official-partner-to-ultra-cape-town</link>
                <author></author>
                <pubDate>Thu, 23 Apr 2026 14:00:00 GMT</pubDate>
                <description>&lt;p&gt;&lt;em&gt;Good Hope FM&lt;/em&gt; has announce that Cape Town&apos;s Original is the official media partner for Ultra South Africa &amp;mdash; Cape Town, set to take place on Sunday, 26 April at the Ostrich Farm.&lt;/p&gt;</description>
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                 <title>Kiloview Joins Mediatech Africa as Broadcast and Streaming Sector Sponsor</title>
                <link>https://www.mediaupdate.co.za/media/161098/kiloview-joins-mediatech-africa-as-broadcast-and-streaming-sector-sponsor</link>
                <author></author>
                <pubDate>Thu, 23 Apr 2026 13:00:00 GMT</pubDate>
                <description>&lt;p&gt;Mediatech Africa has announced Kiloview as a sponsor of the Broadcast, Streaming and Content Delivery technology sector at Mediatech Africa 2026. The show brings together professionals across pro AV, media, broadcast and live event technology to explore new tools, meet partners and do business.&amp;nbsp;&lt;/p&gt;</description>
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                 <title>Cannes Lions Announces Awarding Juries</title>
                <link>https://www.mediaupdate.co.za/marketing/161097/cannes-lions-announces-awarding-juries</link>
                <author></author>
                <pubDate>Thu, 23 Apr 2026 12:00:00 GMT</pubDate>
                <description>&lt;p&gt;The 73&lt;sup&gt;rd&lt;/sup&gt; edition of the annual &lt;em&gt;Cannes Lions International Festival of Creativity&lt;/em&gt; takes place in Cannes France from Monday, 22 to Friday, 26 June. The internationally celebrated festival of creativity has announced its jury for 2026, which includes a group of talented and celebrated South African creatives and marketers on various panels.&lt;/p&gt;</description>
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                 <title>City of Cape Town Joins Forces With Good Hope FM to Keep Cape Town Warm</title>
                <link>https://www.mediaupdate.co.za/media/161095/city-of-cape-town-joins-forces-with-good-hope-fm-to-keep-cape-town-warm</link>
                <author></author>
                <pubDate>Thu, 23 Apr 2026 11:00:00 GMT</pubDate>
                <description>&lt;p&gt;&lt;em&gt;Good Hope FM&lt;/em&gt;, Cape Town&apos;s Original, and Community Chest are set on saving the lives of those out in the cold this&amp;nbsp;coming winter with &apos;Keep Cape Town Warm&apos;,&amp;nbsp;and is calling on all of the Mother City to stand together and donate blankets, non&amp;nbsp;perishable foods and funds to make a difference.&amp;nbsp;&lt;/p&gt;</description>
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                 <title>HOT 102.7FM Refreshes its Line-Up</title>
                <link>https://www.mediaupdate.co.za/media/161096/hot-1027fm-refreshes-its-line-up</link>
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                <pubDate>Thu, 23 Apr 2026 10:00:00 GMT</pubDate>
                <description>&lt;p&gt;&lt;em&gt;HOT 102.7FM&lt;/em&gt;, 2025 Telkom &lt;em&gt;Commercial Station of the Year&lt;/em&gt;, has announced a refreshed on-air line-up designed to keep listeners engaged from sunrise to late night and aimed at blending the station&apos;s signature, &quot;Old Skool&quot; sound with the personalities listeners know and love.&lt;/p&gt;</description>
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                 <title>Local South African Stories Earn Global Recognition at Webby Awards</title>
                <link>https://www.mediaupdate.co.za/media/161092/local-south-african-stories-earn-global-recognition-at-webby-awards</link>
                <author></author>
                <pubDate>Thu, 23 Apr 2026 09:00:00 GMT</pubDate>
                <description>&lt;p&gt;Accenture Song South Africa has announced it has earned three nominations and four honourees at the 2026 &lt;em&gt;Webby Awards&lt;/em&gt;, an international awards ceremony that aims to honour excellence on the Internet.&lt;/p&gt;</description>
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                 <title>Registered Letter Decline Shines Light On Authenticated Email</title>
                <link>https://www.mediaupdate.co.za/marketing/161094/registered-letter-decline-shines-light-on-authenticated-email</link>
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                <pubDate>Thu, 23 Apr 2026 08:15:00 GMT</pubDate>
                <description>&lt;p&gt;The double-digit decline in the number of registered letters posted in South Africa stands in stark contrast to the growing use of email authentication, says Cube ICT Solutions.&lt;/p&gt;</description>
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                 <title>Why Humour Hits Home in South African Media</title>
                <link>https://www.mediaupdate.co.za/media/161093/why-humour-hits-home-in-south-african-media</link>
                <author></author>
                <pubDate>Wed, 22 Apr 2026 16:15:00 GMT</pubDate>
                <description>&lt;p&gt;Venelize de Lange from &lt;em&gt;media update&lt;/em&gt; considers what role humour plays in South African media by looking at Helen Zille&apos;s mayoral campaign for Johannesburg, as well as the recent localised advertisement of WeBuyCars.&lt;/p&gt;</description>
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                 <title>Coca-Cola Beverages Africa Declares 2026 the &quot;Year of the Customer&quot;</title>
                <link>https://www.mediaupdate.co.za/marketing/161091/coca-cola-beverages-africa-declares-2026-the-year-of-the-customer</link>
                <author></author>
                <pubDate>Wed, 22 Apr 2026 16:00:00 GMT</pubDate>
                <description>&lt;p&gt;Coca-Cola Beverages Africa (CCBA) has declared 2026 its, &quot;Year of the Customer&quot;, a strategic focus brought to life as the company honoured its top-performing teams and countries at its annual awards ceremony.&lt;/p&gt;</description>
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                 <title>Kantar Advertising Effectiveness Awards Reveals the Most Effective Advertising of the Year</title>
                <link>https://www.mediaupdate.co.za/marketing/161089/kantar-advertising-effectiveness-awards-reveals-the-most-effective-advertising-of-the-year</link>
                <author></author>
                <pubDate>Wed, 22 Apr 2026 15:00:00 GMT</pubDate>
                <description>&lt;p&gt;CeraVe, Heinz and McVitie&apos;s lead the &lt;em&gt;Kantar&lt;/em&gt; 2026 &lt;em&gt;Advertising Effectiveness Awards&lt;/em&gt;, which celebrate the world&apos;s most effective, results-driving advertising.&amp;nbsp;&lt;/p&gt;</description>
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                 <title>Business to Brand Summit 2026 Ends With a Call to Build More African Brands, Not Just Market Global Ones</title>
                <link>https://www.mediaupdate.co.za/marketing/161090/business-to-brand-summit-2026-ends-with-a-call-to-build-more-african-brands-not-just-market-global-ones</link>
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                <pubDate>Wed, 22 Apr 2026 14:00:00 GMT</pubDate>
                <description>&lt;p&gt;The 2026 Business to Brand Summit, convened by Pat on Brands, has concluded after two days of high-level dialogue, strategic reflection and practical brand-building insight, aimed at bringing together senior corporate leaders, entrepreneurs, marketers, founders and creatives under the theme, &quot;Africa Rising: Building Iconic Brands for a New Era.&quot;&lt;/p&gt;</description>
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                 <title>Whose AI is it Anyway?</title>
                <link>https://www.mediaupdate.co.za/marketing/161088/whose-ai-is-it-anyway</link>
                <author></author>
                <pubDate>Wed, 22 Apr 2026 13:00:00 GMT</pubDate>
                <description>&lt;p&gt;Let me tell you what I keep hearing in boardrooms and on Zoom calls across the marketing world: &quot;Our agency is using AI now, so surely the fees should come down&quot;,&amp;nbsp; says Monica Gomes, Managing Director of Brave Group.&amp;nbsp;&lt;/p&gt;</description>
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                 <title>Mdzananda Animal Clinic and Shelter Announces Third Annual Gala Dinner and Auction</title>
                <link>https://www.mediaupdate.co.za/publicity/161086/mdzananda-animal-clinic-and-shelter-announces-third-annual-gala-dinner-and-auction</link>
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                <pubDate>Wed, 22 Apr 2026 12:00:00 GMT</pubDate>
                <description>&lt;p&gt;Mdzananda Animal Clinic and Shelter has announced its third annual Gala Dinner and Auction, taking place on Saturday, 9 May at the Two Oceans Aquarium.&lt;/p&gt;</description>
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                 <title>Adreach Launches &quot;Reach Higher&quot; Bursary at Parktown Boys&apos; High School</title>
                <link>https://www.mediaupdate.co.za/publicity/161085/adreach-launches-reach-higher-bursary-at-parktown-boys-high-school</link>
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                <pubDate>Wed, 22 Apr 2026 11:00:00 GMT</pubDate>
                <description>&lt;p&gt;Adreach Impact Brand Solutions, South African Out-of-Home advertising and brand solutions companies with over 26 years of experience, has announced the deepening of its longstanding partnership with Parktown Boys&apos; High School through the introduction of an educational bursary. &amp;nbsp;&lt;/p&gt;</description>
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                 <title>Female Founders Launch South African Brand Advisory Firm — AURA</title>
                <link>https://www.mediaupdate.co.za/marketing/161087/female-founders-launch-south-african-brand-advisory-firm--aura</link>
                <author></author>
                <pubDate>Wed, 22 Apr 2026 10:00:00 GMT</pubDate>
                <description>&lt;p&gt;South Africa&apos;s brand and communications landscape is set for a notable shift. Nicole Mirkin and Lee-Ann Caboz, two of South Arica&apos;s brand and communications strategists, have joined forces to establish AURA: South Africa&apos;s Premium Brand Advisory Firm.&lt;/p&gt;</description>
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                 <title>The United Kingdom&apos;s Big Three Out-of-Home Media Owners</title>
                <link>https://www.mediaupdate.co.za/marketing/161084/the-united-kingdoms-big-three-out-of-home-media-owners</link>
                <author></author>
                <pubDate>Wed, 22 Apr 2026 09:00:00 GMT</pubDate>
                <description>&lt;p&gt;The leaders of the United Kingdom&apos;s big three Out-of-Home media owners &amp;mdash; Dallas Wiles and Mike Gordon&amp;nbsp;&amp;mdash; will appear together for the first time on a panel looking in-depth at the state of UK Out-of-Home, at the World Out of Home Organization&apos;s Annual Congress in London from Wednesday, 3 to Friday, 5 June.&lt;/p&gt;</description>
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                 <title>Airport Ads Expands Digital Footprint at Lanseria International Airport</title>
                <link>https://www.mediaupdate.co.za/marketing/161083/airport-ads-expands-digital-footprint-at-lanseria-international-airport</link>
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                <pubDate>Wed, 22 Apr 2026 08:00:00 GMT</pubDate>
                <description>&lt;p&gt;Airport Ads has announced the installation of a new large-format Visionet digital screen on an exterior gantry at Lanseria International Airport,&amp;nbsp; aimed at strengthening its integrated digital media network at the airport.&lt;/p&gt;</description>
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                 <title>FOUR PAWS Recognises Dr Christine Steyrer and the LIONSROCK Team</title>
                <link>https://www.mediaupdate.co.za/publicity/161082/four-paws-recognises-dr-christine-steyrer-and-the-lionsrock-team</link>
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                <pubDate>Tue, 21 Apr 2026 17:00:00 GMT</pubDate>
                <description>&lt;p&gt;This World Veterinary Day, Saturday, 25 April, FOUR PAWS has aimed to recognise Dr Christine Steyrer and the team behind LIONSROCK&apos;s rescued big cats.&lt;/p&gt;</description>
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                 <title>From Fear to Confidence: How One Teacher is Learning to Think With AI Through Kitso</title>
                <link>https://www.mediaupdate.co.za/publicity/161081/from-fear-to-confidence-how-one-teacher-is-learning-to-think-with-ai-through-kitso</link>
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                <pubDate>Tue, 21 Apr 2026 16:00:00 GMT</pubDate>
                <description>&lt;p&gt;The AI + Me pathway forms part of Digify Africa&apos;s broader vision to build Kitso as a WhatsApp-based learning, development and support platform for teachers across South Africa.&lt;/p&gt;</description>
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                 <title>ASEZ Partners With Synergistic Covenant Network to Plant 100 Trees in Global Campaign</title>
                <link>https://www.mediaupdate.co.za/publicity/161080/asez-partners-with-synergistic-covenant-network-to-plant-100-trees-in-global-campaign</link>
                <author></author>
                <pubDate>Tue, 21 Apr 2026 15:00:00 GMT</pubDate>
                <description>&lt;p&gt;On the morning of Sunday, 19 April, 55 volunteers from the international award-winning organisation ASEZ gathered at the Synergistic Covenant Network in Davidsonville, Roodepoort to plant 100 fruit trees to fight climate change and bring awareness to the community at large.&amp;nbsp;&lt;/p&gt;</description>
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                 <title>Gemini is Stopping Harmful Ads Before People Ever See Them</title>
                <link>https://www.mediaupdate.co.za/marketing/161078/gemini-is-stopping-harmful-ads-before-people-ever-see-them</link>
                <author></author>
                <pubDate>Tue, 21 Apr 2026 14:00:00 GMT</pubDate>
                <description>&lt;p&gt;Our safety teams work around the clock to stop bad actors that use increasingly sophisticated, malicious ads, says Keerat Sharma, VP and General Manager, Ads Privacy and Safety.&lt;/p&gt;</description>
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                 <title>Why Influencer Marketing Budgets Shifting Back to Authentic Creator-Led Content in 2026</title>
                <link>https://www.mediaupdate.co.za/marketing/161079/why-influencer-marketing-budgets-shifting-back-to-authentic-creator-led-content-in-2026</link>
                <author></author>
                <pubDate>Tue, 21 Apr 2026 13:00:00 GMT</pubDate>
                <description>&lt;p&gt;The South African marketing landscape has witnessed a significant recalibration of digital budgets. Penquin, a brand and communications agency, has identified a decisive shift back toward creator-led content, as audiences increasingly reject high-gloss, brand-first campaigns in favour of relatability and cultural nuance.&lt;/p&gt;</description>
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                 <title>Gerety Awards Sets Final Deadline as Jury Insights and Global Screenings Bring the Industry Closer to the Work</title>
                <link>https://www.mediaupdate.co.za/marketing/161077/gerety-awards-sets-final-deadline-as-jury-insights-and-global-screenings-bring-the-industry-closer-to-the-work</link>
                <author></author>
                <pubDate>Tue, 21 Apr 2026 11:00:00 GMT</pubDate>
                <description>&lt;p&gt;With the final entry deadline set for Friday, 15 May, the &lt;em&gt;Gerety Awards&lt;/em&gt; has announced a series of global initiatives designed to bring the industry closer to the work and conversations shaping the 2026 shortlist, at a key moment when industry attention turns to the ideas defining the year.&lt;/p&gt;</description>
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                 <title>What a Faint Star Taught Us About Brand Building</title>
                <link>https://www.mediaupdate.co.za/marketing/161076/what-a-faint-star-taught-us-about-brand-building</link>
                <author></author>
                <pubDate>Tue, 21 Apr 2026 10:00:00 GMT</pubDate>
                <description>&lt;p&gt;There&apos;s a moment in our new television commercial where a young astronomer sits alone, staring at a screen full of data that isn&apos;t giving her answers. She&apos;s been searching for years. Nothing is working. But instead of walking away, she leans in, says Wendy Bergsteedt, Head of Marketing at Old Mutual Investment Group.&lt;/p&gt;</description>
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                 <title>inDrive Launches New &apos;Cashless&apos; Campaign</title>
                <link>https://www.mediaupdate.co.za/publicity/161074/indrive-launches-new-cashless-campaign</link>
                <author></author>
                <pubDate>Tue, 21 Apr 2026 09:00:00 GMT</pubDate>
                <description>&lt;p&gt;inDrive has announced the launch of its new campaign, &apos;Cashless&apos;, developed by inlab &amp;mdash; inDrive&apos;s in-house creative team &amp;mdash; aimed at turning a product update into a self-ironic admission.&lt;/p&gt;</description>
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                 <title>OOH Capital Expands Reach With New Italian Partner</title>
                <link>https://www.mediaupdate.co.za/marketing/161075/ooh-capital-expands-reach-with-new-italian-partner</link>
                <author></author>
                <pubDate>Tue, 21 Apr 2026 08:00:00 GMT</pubDate>
                <description>&lt;p&gt;Marco Orlandi has joined OOH Capital, the global Out-of-Home advisory company and consultancy.&lt;/p&gt;</description>
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                 <title>How &quot;Climate Control&quot; Can Help Birds Survive SA&apos;s Changing Climate</title>
                <link>https://www.mediaupdate.co.za/publicity/161072/how-climate-control-can-help-birds-survive-sas-changing-climate</link>
                <author></author>
                <pubDate>Mon, 20 Apr 2026 16:00:00 GMT</pubDate>
                <description>&lt;p&gt;Birds, especially the urban variety, are feeling the effects of a warming planet. Higher temperatures and a lack of clean water correlate with lower bird diversity, but a new design solution is giving them relief from an unlikely source: air conditioners.&lt;/p&gt;</description>
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                 <title>When Good PR Gets Lost in the Approval Process</title>
                <link>https://www.mediaupdate.co.za/publicity/161071/when-good-pr-gets-lost-in-the-approval-process</link>
                <author></author>
                <pubDate>Mon, 20 Apr 2026 15:00:00 GMT</pubDate>
                <description>&lt;p&gt;In today&apos;s landscape, attention is currency and PR looks nothing like it did a decade ago. Newsrooms are flooded with a constant stream of brand announcements, launches and &quot;news&quot;, all while operating with significantly fewer journalists than a decade ago.&amp;nbsp;&lt;/p&gt;</description>
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                 <title>BBH Creates New Brand to Tackle Child Nutrition and School Food</title>
                <link>https://www.mediaupdate.co.za/publicity/161073/bbh-creates-new-brand-to-tackle-child-nutrition-and-school-food</link>
                <author></author>
                <pubDate>Mon, 20 Apr 2026 14:00:00 GMT</pubDate>
                <description>&lt;p&gt;The coalition formed by Bite Back, Chefs in Schools, Jamie Oliver Group, School Food Matters and The Food Foundation has joined forces with BBH to create &apos;The School Food Project&apos;, whose mission is to improve the quality of school meals across the United Kingdom. BBH has developed the brand identity and a national campaign set to follow later this year.&lt;/p&gt;</description>
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                 <title>New Self-Service Platform to Host Pre-Launch Competition Aiming to Put SMEs on the Map</title>
                <link>https://www.mediaupdate.co.za/marketing/161070/new-self-service-platform-to-host-pre-launch-competition-aiming-to-put-smes-on-the-map</link>
                <author></author>
                <pubDate>Mon, 20 Apr 2026 13:00:00 GMT</pubDate>
                <description>&lt;p&gt;Prism, a soon-to-launch self-service platform designed to simplify digital out-of-home (DOOH) media for small businesses, has announced that it is hosting a pre-launch competition that aims to put SMEs on the map.&lt;/p&gt;</description>
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                 <title>Is South Africa&apos;s AI Skepticism Actually a Competitive Advantage?</title>
                <link>https://www.mediaupdate.co.za/media/161069/is-south-africas-ai-skepticism-actually-a-competitive-advantage</link>
                <author></author>
                <pubDate>Mon, 20 Apr 2026 12:00:00 GMT</pubDate>
                <description>&lt;p&gt;Artificial intelligence is no longer changing communications. It has already changed it. In the United States, OpenAI has launched ad-supported ChatGPT and is already expanding it globally, says Nompumelelo Nhlengethwa,&amp;nbsp;PR and Communications Specialist.&lt;/p&gt;</description>
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                 <title>40% of South Africa&apos;s Programmatic Ad Spend is Wasted and Most Boards Don&apos;t Know It</title>
                <link>https://www.mediaupdate.co.za/marketing/161068/40-of-south-africas-programmatic-ad-spend-is-wasted-and-most-boards-dont-know-it</link>
                <author></author>
                <pubDate>Mon, 20 Apr 2026 11:00:00 GMT</pubDate>
                <description>&lt;p&gt;An estimated 40% of South Africa&apos;s digital programmatic advertising spend is either wasted, compromised or actively funding misinformation &amp;mdash; a structural governance failure raising urgent concerns for marketers, CFOs and boards across the country.&lt;/p&gt;</description>
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                 <title>NYF Advertising Announces 2026 Sports Executive Jury Led by Shannon Washington</title>
                <link>https://www.mediaupdate.co.za/marketing/161065/nyf-advertising-announces-2026-sports-executive-jury-led-by-shannon-washington</link>
                <author></author>
                <pubDate>Mon, 20 Apr 2026 10:00:00 GMT</pubDate>
                <description>&lt;p&gt;&lt;em&gt;New York Festivals Advertising Awards&lt;/em&gt;&amp;reg; (&lt;em&gt;NYFA&lt;/em&gt;) has unveiled the 2026 Sports Executive Jury.&amp;nbsp;Led by Jury Chair Shannon Washington, Partner at 11Ounces, this panel brings together leading voices across sports, entertainment, brands, agencies and platforms.&amp;nbsp;&lt;/p&gt;</description>
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                 <title>LUMENOCITY Scales Up Following Sold-Out Debut</title>
                <link>https://www.mediaupdate.co.za/marketing/161064/lumenocity-scales-up-following-sold-out-debut</link>
                <author></author>
                <pubDate>Mon, 20 Apr 2026 09:00:00 GMT</pubDate>
                <description>&lt;p&gt;LUMENOCITY has concluded its inaugural edition on the weekend, with a powerful proof point for the future of experiential marketing in South Africa &amp;mdash; combining high-impact creative, strong audience turnout and a flawless operational record.&lt;/p&gt;</description>
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                 <title>Carling Black Label Launches Limited Edition Packs Allowing Participants to Win FIFA World Cup Semi-Final Tickets</title>
                <link>https://www.mediaupdate.co.za/publicity/161063/carling-black-label-launches-limited-edition-packs-allowing-participants-to-win-fifa-world-cup-semi-final-tickets</link>
                <author></author>
                <pubDate>Mon, 20 Apr 2026 08:00:00 GMT</pubDate>
                <description>&lt;p&gt;Every four years, the FIFA World Cup attracts global attention as a major international sporting event. The tournament features leading national teams and is widely regarded as one of the most significant competitions in football.&lt;/p&gt;</description>
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                 <title>The One Show 2026 Announces 80 Finalists From Middle East and Africa</title>
                <link>https://www.mediaupdate.co.za/marketing/161062/the-one-show-2026-announces-80-finalists-from-middle-east-and-africa</link>
                <author></author>
                <pubDate>Fri, 17 Apr 2026 16:00:00 GMT</pubDate>
                <description>&lt;p&gt;The One Club for Creativity has announced the entries from 51 countries and regions that have been selected as finalists for &lt;em&gt;The One Show&lt;/em&gt; 2026, including 80 from Middle East and Africa.&lt;/p&gt;</description>
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                 <title>TEARS Animal Rescue Announces Why Microchipping Matters This National Pet ID Week</title>
                <link>https://www.mediaupdate.co.za/publicity/161061/tears-animal-rescue-announces-why-microchipping-matters-this-national-pet-id-week</link>
                <author></author>
                <pubDate>Fri, 17 Apr 2026 14:00:00 GMT</pubDate>
                <description>&lt;p&gt;TEARS Animal Rescue has encouraged pet owners to prioritise microchipping and accurate identification during National Pet ID Week, citing its role in improving the likelihood of lost pets being returned to their owners.&lt;/p&gt;</description>
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                 <title>O&amp;L BrandX and Namibia Dairies&apos; &apos;MoreToLove&apos; Campaign Win at MTC Branding &amp; Marketing Excellence Awards</title>
                <link>https://www.mediaupdate.co.za/marketing/161060/ol-brandx-and-namibia-dairies-moretolove-campaign-win-at-mtc-branding--marketing-excellence-awards</link>
                <author></author>
                <pubDate>Fri, 17 Apr 2026 12:00:00 GMT</pubDate>
                <description>&lt;p&gt;O&amp;amp;L BrandX, the full-service creative and experiential marketing agency of the Ohlthaver &amp;amp; List (O&amp;amp;L) Group, was crowned &lt;em&gt;Agency of the Year&lt;/em&gt; at the inaugural &lt;em&gt;MTC Branding &amp;amp; Marketing Excellence Awards&lt;/em&gt; on Friday evening, capping a three-day MTC Branding and Marketing Indaba with the most coveted accolade of the night.&lt;/p&gt;</description>
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                 <title>The 2026 #5FMWarCryChamps Announced Live on 5FM</title>
                <link>https://www.mediaupdate.co.za/publicity/161059/the-2026-5fmwarcrychamps-announced-live-on-5fm</link>
                <author></author>
                <pubDate>Thu, 16 Apr 2026 17:00:00 GMT</pubDate>
                <description>&lt;p&gt;After weeks of school pride, the champions of the 2026 #&lt;em&gt;5FM&lt;/em&gt;WarCryChamps, have been officially crowned live on &lt;em&gt;5FM&apos;s 5 Breakfast With Nick Hamman&lt;/em&gt;.&lt;/p&gt;</description>
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                 <title>AI Won&apos;t Replace Digital Designers, But It Will Redefine Them</title>
                <link>https://www.mediaupdate.co.za/media/161057/ai-wont-replace-digital-designers-but-it-will-redefine-them</link>
                <author></author>
                <pubDate>Thu, 16 Apr 2026 15:30:00 GMT</pubDate>
                <description>&lt;p&gt;The burning question among digital designers today is whether they need to anticipate artificial intelligence replacing their skills, says Nini van der Walt, Graphic Design and Digital Design Lecturer at Red &amp;amp; Yellow Creative School for Business.&lt;/p&gt;</description>
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                 <title>From the Gym Floor to the Corporate Boardroom: A Q&amp;A With Mannee De Wet — Part One</title>
                <link>https://www.mediaupdate.co.za/marketing/161056/from-the-gym-floor-to-the-corporate-boardroom-a-qa-with-mannee-de-wet--part-one</link>
                <author></author>
                <pubDate>Thu, 16 Apr 2026 14:00:00 GMT</pubDate>
                <description>&lt;p&gt;The wellness community is booming, and breaking into the fitness space &amp;mdash; and staying there &amp;mdash; is no easy feat. Venelize de Lange from&amp;nbsp;&lt;em&gt;media update&lt;/em&gt; spoke with Mannee De Wet from Planet Fitness about exactly how brands new to this industry can set out to succeed.&lt;/p&gt;</description>
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                 <title>TEGS Announces Date and Venue of Its Edcation Workshop to Address South Africa&apos;s Edcation Crisis</title>
                <link>https://www.mediaupdate.co.za/publicity/161055/tegs-announces-date-and-venue-of-its-edcation-workshop-to-address-south-africas-edcation-crisis</link>
                <author></author>
                <pubDate>Thu, 16 Apr 2026 13:30:00 GMT</pubDate>
                <description>&lt;p&gt;TEGS (The Edcation and Graduates Summit) has announced the date and venue of its inaugural Edcation Workshop.&lt;/p&gt;</description>
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                 <title>McDonald&apos;s South Africa Appoints Keegan Alicks as Chief Marketing Officer</title>
                <link>https://www.mediaupdate.co.za/marketing/161054/mcdonalds-south-africa-appoints-keegan-alicks-as-chief-marketing-officer</link>
                <author></author>
                <pubDate>Wed, 15 Apr 2026 17:00:00 GMT</pubDate>
                <description>&lt;p&gt;McDonald&apos;s South Africa has announced the appointment of Keegan Alicks as Chief Marketing Officer, effective Wednesday, 1 April. This strategic appointment is aimed to reinforce the organisation&apos;s commitment to accelerating its growth strategy, &apos;Accelerating the Arches&apos; and strengthening brand relevance in the South African market.&lt;/p&gt;</description>
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                 <title>Realism is the New Black: A Q&amp;A With Abdul-Ghakeem Samaai — Part One</title>
                <link>https://www.mediaupdate.co.za/media/161053/realism-is-the-new-black-a-qa-with-abdul-ghakeem-samaai--part-one</link>
                <author></author>
                <pubDate>Wed, 15 Apr 2026 16:30:00 GMT</pubDate>
                <description>&lt;p&gt;Realism in film doesn&apos;t just happen on set &amp;mdash; it&apos;s reinterpreted and refined in post-production. Emma Mendes from&amp;nbsp;&lt;em&gt;media update&lt;/em&gt; talks to Colourist, Abdul-Ghakeem Samaai about how colour grading shapes authentic storytelling, influences mood, perception, and the overall way audiences connect with a film.&lt;/p&gt;</description>
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                 <title>World Out of Home Organization Sets Out the Four Main Themes of its 2026 London Annual Congress</title>
                <link>https://www.mediaupdate.co.za/marketing/161052/world-out-of-home-organization-sets-out-the-four-main-themes-of-its-2026-london-annual-congress</link>
                <author></author>
                <pubDate>Wed, 15 Apr 2026 10:00:00 GMT</pubDate>
                <description>&lt;p&gt;The World Out of Home Organization&apos;s 2026 Annual Congress has announced it will return to London for the first time since 1990, aimed at highlighting the importance of creativity, sustainability and the AdNetZero carbon calculator, the increasing importance of data and measurement , as well as the global challenge of regulation creep.&lt;/p&gt;</description>
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                 <title>The Easter Hunt Might Have Ended, But Your Campaign Strategy Is Just Starting</title>
                <link>https://www.mediaupdate.co.za/publicity/161051/the-easter-hunt-might-have-ended-but-your-campaign-strategy-is-just-starting</link>
                <author></author>
                <pubDate>Tue, 14 Apr 2026 16:30:00 GMT</pubDate>
                <description>&lt;p&gt;Venelize de Lange from &lt;em&gt;media update&lt;/em&gt; takes a look at &lt;strong&gt;Easter campaigns in 2026&lt;/strong&gt; and how these campaigns can benefit from &lt;strong&gt;post-campaign insights&lt;/strong&gt;, showing why they are essential in helping publicists evaluate campaign success and strengthen future strategy.&lt;/p&gt;</description>
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                 <title>IMM Institute Celebrates Marketing and Supply Chain at Gala Dinner</title>
                <link>https://www.mediaupdate.co.za/marketing/161050/imm-institute-celebrates-marketing-and-supply-chain-at-gala-dinner</link>
                <author></author>
                <pubDate>Tue, 14 Apr 2026 16:30:00 GMT</pubDate>
                <description>&lt;p&gt;The IMM Institute has announced that it will host its annual Gala Dinner on Friday, 8 May, aimed at recognising outstanding achievement across marketing, supply chain management and business leadership at the prestigious &lt;em&gt;IMM Institute Excellence Awards&lt;/em&gt;.&lt;/p&gt;</description>
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                 <title>Liesl Lategan Announced as Cannes Lions 2026 South African Representative</title>
                <link>https://www.mediaupdate.co.za/media/161049/liesl-lategan-announced-as-cannes-lions-2026-south-african-representative</link>
                <author></author>
                <pubDate>Tue, 14 Apr 2026 14:00:00 GMT</pubDate>
                <description>&lt;p&gt;Cannes Lions has announced the cohort for the 2026 &apos;See It Be It&apos; (SIBI) talent programme, and Liesl Lategan, Executive Producer of Spitfire Films, is South Africa&apos;s representative.&lt;/p&gt;</description>
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                 <title>Africa Creator Festival 2026 Officially Launched in Cape Town</title>
                <link>https://www.mediaupdate.co.za/media/161048/africa-creator-festival-2026-officially-launched-in-cape-town</link>
                <author></author>
                <pubDate>Tue, 14 Apr 2026 12:00:00 GMT</pubDate>
                <description>&lt;p&gt;The future of Africa&apos;s creator economy has taken centre stage in Cape Town, as industry leaders, media, creators and brands gathered for the official launch of the Africa Creator Festival (ACF) 2026.&lt;/p&gt;</description>
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                 <title>South Africa&apos;s Clean Energy Innovation Reaches the Finals of the 2026 International Water, Air, Food Awards</title>
                <link>https://www.mediaupdate.co.za/publicity/161047/south-africas-clean-energy-innovation-reaches-the-finals-of-the-2026-international-water-air-food-awards</link>
                <author></author>
                <pubDate>Tue, 14 Apr 2026 08:00:00 GMT</pubDate>
                <description>&lt;p&gt;South Africa earned a proud place on the world stage of community-led environmental innovation. Lathitha Biodiesel, a Johannesburg-based clean energy initiative led by Phumzile Khoza, has been selected as a 2026 Finalist for the &lt;em&gt;Water Air Food Awards&lt;/em&gt; in the &lt;em&gt;Air &lt;/em&gt;category.&lt;/p&gt;</description>
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                 <title>Sizwekazi Jekwa Mdingi Joins Stellantis South Africa</title>
                <link>https://www.mediaupdate.co.za/marketing/161045/sizwekazi-jekwa-mdingi-joins-stellantis-south-africa</link>
                <author></author>
                <pubDate>Mon, 13 Apr 2026 17:00:00 GMT</pubDate>
                <description>&lt;p&gt;Stellantis Middle East and Africa has announced the appointment of Sizwekazi Jekwa Mdingi as the Head of Communication and Corporate Social Responsibility (CSR) for Stellantis in South Africa.&lt;/p&gt;</description>
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                 <title>TEARS Animals Rescue Partners With Mutt Mix</title>
                <link>https://www.mediaupdate.co.za/publicity/161044/tears-animals-rescue-partners-with-mutt-mix</link>
                <author></author>
                <pubDate>Mon, 13 Apr 2026 16:00:00 GMT</pubDate>
                <description>&lt;p&gt;Understanding the different breeds among the many mixed-breed dogs that pass through animal shelters can help ensure successful, long-term placements. To do this, TEARS Animal Rescue has partnered with MuttMix, a company that aims to provide simple, non-invasive DNA collection kits, which they test to determine a dog&apos;s breed composition.&lt;/p&gt;</description>
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                 <title>How &quot;Climate Control&quot; Can Help Birds Survive Climate Change</title>
                <link>https://www.mediaupdate.co.za/publicity/161046/how-climate-control-can-help-birds-survive-climate-change</link>
                <author></author>
                <pubDate>Mon, 13 Apr 2026 15:00:00 GMT</pubDate>
                <description>&lt;p&gt;Birds, especially the urban variety, are feeling the effects of a warming planet. Higher temperatures and a lack of clean water correlate with lower bird diversity, but a new design has aimed to provide a solution to give them relief: air conditioners.&lt;/p&gt;</description>
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                 <title>Renovation Unlocks New Futures for Deaf Children at Carel du Toit Centre</title>
                <link>https://www.mediaupdate.co.za/publicity/161043/renovation-unlocks-new-futures-for-deaf-children-at-carel-du-toit-centre</link>
                <author></author>
                <pubDate>Mon, 13 Apr 2026 14:00:00 GMT</pubDate>
                <description>&lt;p&gt;For children born with hearing loss, the ability to listen, speak and connect with the world can shape the course of their lives. The Carel du Toit Centre has unveiled its newly renovated facilities, aimed at strengthening its ability to support deaf and hearing-impaired children during the most critical years of development.&lt;/p&gt;</description>
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                 <title>Vodacom Calls for Collective Action to Decarbonise Africa&apos;s Digital Economy</title>
                <link>https://www.mediaupdate.co.za/publicity/161042/vodacom-calls-for-collective-action-to-decarbonise-africas-digital-economy</link>
                <author></author>
                <pubDate>Mon, 13 Apr 2026 12:00:00 GMT</pubDate>
                <description>&lt;p&gt;As climate pressures intensify and energy demand grows, Africa must cut carbon emissions while expanding access to reliable, affordable power that supports development, jobs and digital inclusion.&lt;/p&gt;</description>
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                 <title>Effie South Africa and Ipsos Present the 2025 Trends Report</title>
                <link>https://www.mediaupdate.co.za/marketing/161041/effie-south-africa-and-ipsos-present-the-2025-trends-report</link>
                <author></author>
                <pubDate>Mon, 13 Apr 2026 08:00:00 GMT</pubDate>
                <description>&lt;p&gt;&lt;em&gt;Effie South Africa&lt;/em&gt;, in partnership with Ipsos, has released the 2025 Trends Report, aimed at offering a focused view of what the 2025 winning cases reveal about driving marketing effectiveness in South Africa.&lt;/p&gt;</description>
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                 <title>AI Isn&apos;t Shrinking Marketing Jobs — It&apos;s Exposing a Bigger Talent Crisis</title>
                <link>https://www.mediaupdate.co.za/marketing/161040/ai-isnt-shrinking-marketing-jobs--its-exposing-a-bigger-talent-crisis</link>
                <author></author>
                <pubDate>Fri, 10 Apr 2026 16:00:00 GMT</pubDate>
                <description>&lt;p&gt;As generative AI accelerates content production across global marketing organisations, a new reality has emerged: the industry isn&apos;t facing a shortage of ideas, it&apos;s facing a shortage of people who can manage what AI is producing.&lt;/p&gt;</description>
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                 <title>Visitor Registration Open for Mediatech Africa Expo 2026</title>
                <link>https://www.mediaupdate.co.za/media/161036/visitor-registration-open-for-mediatech-africa-expo-2026</link>
                <author></author>
                <pubDate>Fri, 10 Apr 2026 14:00:00 GMT</pubDate>
                <description>&lt;p&gt;Mediatech Africa 2026 has announced that visitor registration is now open. Taking place from Tuesday, 30 June to Thursday, 2 July at the Kyalami Grand Prix Circuit in Johannesburg, South Africa.&lt;/p&gt;</description>
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                 <title>Corona Cero Shifts From &quot;Advertising At&quot; to &quot;Providing For&quot; With V&amp;A Waterfront SunTags</title>
                <link>https://www.mediaupdate.co.za/marketing/161035/corona-cero-shifts-from-advertising-at-to-providing-for-with-va-waterfront-suntags</link>
                <author></author>
                <pubDate>Fri, 10 Apr 2026 12:00:00 GMT</pubDate>
                <description>&lt;p&gt;Corona Cero, a no-alcohol beer brand, has launched &apos;Sun Tags&apos; at the V&amp;amp;A Waterfront. This creative urban initiative was designed to help South African professionals disconnect from work stress and reclaim their lunch breaks by temporarily transforming public spaces into sun-drenched relaxation zones.&lt;/p&gt;</description>
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                 <title>Mdzananda Animal Clinic and Shelter Holds Eighth Annual Paws on the Promenade</title>
                <link>https://www.mediaupdate.co.za/publicity/161038/mdzananda-animal-clinic-and-shelter-holds-eighth-annual-paws-on-the-promenade</link>
                <author></author>
                <pubDate>Fri, 10 Apr 2026 11:30:00 GMT</pubDate>
                <description>&lt;p&gt;Humans and four-legged friends are invited to the eighth annual Paws on the Promenade &amp;mdash; a dog walk fundraiser by the Mdzananda Animal Clinic and Shelter, Khayelitsha, in partnership with Vondi&apos;s Holistic Pet Nutrition.&amp;nbsp;&lt;/p&gt;</description>
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                 <title>Time Square Programme Translates R1.7-Million Into 49 New Tertiary Qualifications</title>
                <link>https://www.mediaupdate.co.za/publicity/161034/time-square-programme-translates-r17-million-into-49-new-tertiary-qualifications</link>
                <author></author>
                <pubDate>Fri, 10 Apr 2026 11:00:00 GMT</pubDate>
                <description>&lt;p&gt;Sun International, globally recognised gaming and hospitality group, provides memorable experiences for its guests, and exceptional people are needed to deliver on its brand promise. &amp;nbsp;&lt;/p&gt;</description>
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                 <title>Why Portfolio Versatility is the Next Growth Lever</title>
                <link>https://www.mediaupdate.co.za/marketing/161032/why-portfolio-versatility-is-the-next-growth-lever</link>
                <author></author>
                <pubDate>Fri, 10 Apr 2026 08:00:00 GMT</pubDate>
                <description>&lt;p&gt;For decades, brand growth was built around a single idea: find the hero and push it harder than anyone else. Today, that model is starting to crack, says Domaine Rautenbach, Senior Brand Manager for Jacobs.&lt;/p&gt;</description>
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                 <title>Beware the Bargain Agency Trap: Why Going for the Cheapest Quote Can End Up Being a Horribly Costly Mistake</title>
                <link>https://www.mediaupdate.co.za/publicity/161031/beware-the-bargain-agency-trap-why-going-for-the-cheapest-quote-can-end-up-being-a-horribly-costly-mistake</link>
                <author></author>
                <pubDate>Thu, 09 Apr 2026 17:00:00 GMT</pubDate>
                <description>&lt;p&gt;In an increasingly competitive agency environment, procurement decisions often begin (and sometimes tragically end) with the lowest bottom-line quote. Cheap quotes fit fabulously into budget spreadsheets. But going for the cheapest quote can be a very expensive mistake, says Tiffany Turkington-Palmer, Managing Director of Flow Communications.&lt;/p&gt;</description>
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            <item>
                 <title>To Rebrand or Not to Rebrand? The Strategy Behind the Decision</title>
                <link>https://www.mediaupdate.co.za/marketing/161033/to-rebrand-or-not-to-rebrand-the-strategy-behind-the-decision</link>
                <author></author>
                <pubDate>Thu, 09 Apr 2026 16:15:00 GMT</pubDate>
                <description>&lt;p&gt;Venelize de Lange from &lt;em&gt;media update&lt;/em&gt; unpacks the strategic considerations behind rebranding, helping brands determine when change is necessary and how to evolve without losing their identity.&lt;/p&gt;</description>
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                 <title>Marketing Indaba 2026 to be Hosted in Cape Town</title>
                <link>https://www.mediaupdate.co.za/marketing/161030/marketing-indaba-2026-to-be-hosted-in-cape-town</link>
                <author></author>
                <pubDate>Thu, 09 Apr 2026 15:00:00 GMT</pubDate>
                <description>&lt;p&gt;Marketing Indaba 2026, a South African marketing conference, now in its 16&lt;sup&gt;th&lt;/sup&gt; year, has announced that it will be taking place on Wednesday, 22 April and Thursday, 23 April at the CTICC in Cape Town from 09:00 to 16:00 daily.&lt;/p&gt;</description>
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                 <title>CHIETA and Sasol Launch Industry-Integrated Green Hydrogen Fuel Cell Training System</title>
                <link>https://www.mediaupdate.co.za/publicity/161029/chieta-and-sasol-launch-industry-integrated-green-hydrogen-fuel-cell-training-system</link>
                <author></author>
                <pubDate>Thu, 09 Apr 2026 13:00:00 GMT</pubDate>
                <description>&lt;p&gt;South Africa has taken a decisive step toward building the skills pipeline required for the green hydrogen economy, with the successful implementation of an industry-integrated Green Hydrogen Fuel Cell Training System at Sasol&apos;s operations in Sasolburg.&lt;/p&gt;</description>
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                 <title>Leslie Jones Returns to Host The One Show</title>
                <link>https://www.mediaupdate.co.za/marketing/161027/leslie-jones-returns-to-host-the-one-show</link>
                <author></author>
                <pubDate>Thu, 09 Apr 2026 10:00:00 GMT</pubDate>
                <description>&lt;p&gt;After bringing down the house last year, renowned &lt;em&gt;Emmy&lt;/em&gt; winning Comedian and Actress Leslie Jones will make an encore performance to host &lt;em&gt;The One Show&lt;/em&gt; 2026, taking place at New York&apos;s Cipriani Wall Street on Friday, 15 May as part of Creative Week 2026.&lt;/p&gt;</description>
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                 <title>Die Kuns van Luister Sonder die Algoritmes: &apos;n V&amp;A met Barnard Beukman</title>
                <link>https://www.mediaupdate.co.za/media/161025/die-kuns-van-luister-sonder-die-algoritmes-n-va-met-barnard-beukman</link>
                <author></author>
                <pubDate>Wed, 08 Apr 2026 15:30:00 GMT</pubDate>
                <description>&lt;p&gt;Vandag se medialandskap is geen vreemdeling wanneer dit kom by die hantering van verandering nie. Terwyl mediamense &apos;n oorheersing deur statistieke en algoritme-gedrewe inhoud in die gesig staar, is daar steeds redaksionele stemme wat ons weer verbind met die ware betekenis van media. Kiara Ferreira van &lt;em&gt;media update&lt;/em&gt; gesels met Barnard Beukman, Redakteur van &lt;em&gt;Die Papier&lt;/em&gt;.&lt;/p&gt;</description>
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                 <title>Inside the Art of Listening Without Algorithms: A Q&amp;A With Barnard Beukman</title>
                <link>https://www.mediaupdate.co.za/media/161022/inside-the-art-of-listening-without-algorithms-a-qa-with-barnard-beukman</link>
                <author></author>
                <pubDate>Wed, 08 Apr 2026 15:30:00 GMT</pubDate>
                <description>&lt;p&gt;Today&apos;s media landscape is no stranger to accommodating immediate change. While media professionals face an increasing dominance by metrics and algorithm-driven content, there still remain editorial voices that reconnect us with the true meaning of media. Kiara Ferreira from&amp;nbsp;&lt;em&gt;media update&lt;/em&gt; speaks with Barnard Beukman, Editor of South Africa&apos;s new print publication, &lt;em&gt;Die Papier.&lt;/em&gt;&lt;/p&gt;</description>
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                 <title>OFM&apos;s New Year and New Look</title>
                <link>https://www.mediaupdate.co.za/media/161023/ofms-new-year-and-new-look</link>
                <author></author>
                <pubDate>Wed, 08 Apr 2026 13:00:00 GMT</pubDate>
                <description>&lt;p&gt;Central South African radio station, &lt;em&gt;OFM&lt;/em&gt;, has started the 2026 first quarter with audience engagement, campaigns and brand growth as it celebrates 40 years on air.&lt;/p&gt;</description>
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                 <title>Sedna Africa Strengthens Leadership Team With Two Director Appointments</title>
                <link>https://www.mediaupdate.co.za/publicity/161021/sedna-africa-strengthens-leadership-team-with-two-director-appointments</link>
                <author></author>
                <pubDate>Wed, 08 Apr 2026 11:30:00 GMT</pubDate>
                <description>&lt;p&gt;Industrial connectivity and digital transformation specialist Sedna Africa has announced the expansion of its leadership team with the appointment of Shawn Nortje as Operations Director, and Raymond Mhlongo as Technical Director.&lt;/p&gt;</description>
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                 <title>Nominations Open for the 2026 Global Citizen Award</title>
                <link>https://www.mediaupdate.co.za/publicity/161020/nominations-open-for-the-2026-global-citizen-award</link>
                <author></author>
                <pubDate>Wed, 08 Apr 2026 09:30:00 GMT</pubDate>
                <description>&lt;p&gt;International residence and citizenship planning firm Henley &amp;amp; Partners, in partnership with Andan Foundation, a Swiss non-profit humanitarian organisation, has announced the call for nominations for the 2026 &lt;em&gt;Global Citizen Award.&lt;/em&gt;&lt;/p&gt;</description>
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                 <title>Headlines and FDC Formalise Strategic Partnership</title>
                <link>https://www.mediaupdate.co.za/publicity/161019/headlines-and-fdc-formalise-strategic-partnership</link>
                <author></author>
                <pubDate>Tue, 07 Apr 2026 16:00:00 GMT</pubDate>
                <description>&lt;p&gt;With leadership authority central to corporate reputation, public relations and professional digital presence have been increasingly viewed as complementary disciplines, not separate channels. PR agency, Headlines and FDC, Executive-led Marketing on LinkedIn, have announced a strategic partnership in direct response to this evolving landscape.&lt;/p&gt;</description>
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                 <title>Crisis in Real Time: The PR Training Mystery</title>
                <link>https://www.mediaupdate.co.za/publicity/161018/crisis-in-real-time-the-pr-training-mystery</link>
                <author></author>
                <pubDate>Tue, 07 Apr 2026 15:30:00 GMT</pubDate>
                <description>&lt;p&gt;Emma Mendes from &lt;em&gt;media update&lt;/em&gt; dons her detective cap and lights up her wooden pipe to investigate what could arguably be the most intriguing publicity mystery of the decade: who really runs modern PR media training, and where are they hiding?&lt;/p&gt;</description>
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                 <title>5FM Announces New Line-Up</title>
                <link>https://www.mediaupdate.co.za/media/160987/5fm-announces-new-line-up</link>
                <author></author>
                <pubDate>Tue, 07 Apr 2026 14:00:00 GMT</pubDate>
                <description>&lt;p&gt;South African youth radio station, &lt;em&gt;5FM&lt;/em&gt;, has unveiled its&amp;nbsp;2026 on-air line-up, introducing new voices and a deeper connection to the fast-moving world of South African youth culture. &amp;nbsp;&lt;/p&gt;</description>
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                 <title>BBC Radio 4 Appoints Rebecca Keating as Editor of Today Programme</title>
                <link>https://www.mediaupdate.co.za/media/161015/bbc-radio-4-appoints-rebecca-keating-as-editor-of-today-programme</link>
                <author></author>
                <pubDate>Tue, 07 Apr 2026 12:00:00 GMT</pubDate>
                <description>&lt;p&gt;BBC Radio 4 has announced that Rebecca Keating will be the new Editor of BBC Radio 4&apos;s &lt;em&gt;Today Programme&lt;/em&gt;.&lt;/p&gt;</description>
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                 <title>The Shift From Campaign to Continuous Newsroom: Why Brands Need an Always-On Strategy</title>
                <link>https://www.mediaupdate.co.za/publicity/161013/the-shift-from-campaign-to-continuous-newsroom-why-brands-need-an-always-on-strategy</link>
                <author></author>
                <pubDate>Tue, 07 Apr 2026 09:00:00 GMT</pubDate>
                <description>&lt;p&gt;We need to be honest with ourselves: the old way of doing public relations and marketing (the six-week blitz campaign followed by six months of silence) is frankly, kicking the bucket, says Martin Slabbert, Head of Newsroom at Alkemi Collective.&lt;/p&gt;</description>
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                 <title>&apos;CARLpool&apos; With Kfm 94.5: A Welcome Lift Amid Rising Petrol Prices</title>
                <link>https://www.mediaupdate.co.za/media/161014/carlpool-with-kfm-945-a-welcome-lift-amid-rising-petrol-prices</link>
                <author></author>
                <pubDate>Tue, 07 Apr 2026 08:30:00 GMT</pubDate>
                <description>&lt;p&gt;With petrol prices recently soaring to new heights, &lt;em&gt;Kfm 94.5&lt;/em&gt; has announced that it is stepping up&amp;nbsp;to join Cape Town motorists in a very special way.&lt;/p&gt;</description>
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                 <title>Chupa Chups Launches Libre Inspired Out Of Home Campaign</title>
                <link>https://www.mediaupdate.co.za/marketing/161012/chupa-chups-launches-libre-inspired-out-of-home-campaign</link>
                <author></author>
                <pubDate>Tue, 07 Apr 2026 08:00:00 GMT</pubDate>
                <description>&lt;p&gt;To promote Chupa Chups&apos; new &quot;easy-to-open&quot; packaging, BBH has created an OOH campaign, &apos;No More Wrestling&apos;, which, instead of dramatising an anodyne packaging improvement, leans into the struggle.&amp;nbsp;&lt;/p&gt;</description>
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