As 2026 begins, BooYaa is giving that spirit a new home with the launch of the BooYaa Social Club, a dedicated community channel designed to bring fans closer to the brand, the people behind it and the stories on and off the course, adds the brand.

Hosted on Instagram, the BooYaa Social Club will share new drops, behind-the-scenes content, ambassador moments and everyday wins from the BooYaa community. From the first tee to the nineteenth hole, this is where BooYaa people connect, laugh and stay in the loop, says the brand.

"This is something we have wanted to build for a long time," says Chantelle van Greune, Head of Marketing at BooYaa Golf. "BooYaa has always been about more than products. It is about energy, personality and celebrating the people who live that lifestyle every day. The Social Club gives our community a direct line into the brand, the drops and the stories that usually stay behind closed doors."

The launch of the Social Club comes at a perfect time. BooYaa recently released the Bomb Squad collaboration range, created in partnership with South African rugby stars Steven Kitshoff and his teammates. The collection has already seen strong demand, and BooYaa is using the new community channel to keep fans updated on remaining stock, adds the brand.

"As we head into the new year, we wanted to do something that feels real and personal. The Social Club is where we can talk directly to our people. And right now, that includes a reminder that the Bomb Squad range is still available online. Once it sells out, that is it. Our community will always be the first to know what is happening."

The BooYaa Social Club is now live on Instagram. Fans are invited to join, stay tuned, and play to celebrate.

Join the BooYaa Social Club here.

For more information, visit www.booyaagolf.co.za. You can also follow BooYaa Golf on Facebook, LinkedIn, X, Instagram, or on TikTok.

*Image courtesy of contributor