Tribeca Public Relations (Tribeca) has been recognised on the global stage at the annual PRCA Platinum Awards, winning the Diversity, Equity and Inclusion category.
Tribeca wins the Diversity, Equity and Inclusion category for its work on the 'Epson Champions Education' campaign, and receives a certificate in the Event / Launch of the Year category for the launch of 'Coca-Cola Wozzaah,' the first Coke created in Africa, for Africa, saysTribeca.
The 'Epson Champions Education' campaign aims to demonstrate how access to education and technology can open doors. By providing under-resourced schools with printers, projectors, visualisers and training, Epson aims to help transform classrooms, improve literacy and empower educators and learners, adds Tribeca.
"This campaign set out to celebrate diversity and inclusion in education. Being recognised for this is rewarding for both us and our client," says Nicky James, co-founder and managing director at Tribeca.
The 'Coca-Cola Wozzaah' launch earns a certificate for its cultural relevance and creativity. The campaign aims to tap into youth culture with music, fashion and digital experiences that celebrate self-expression and local pride. By positioning Wozzaah as more than just a drink — but a cultural statement — the campaign aims to resonate with younger audiences and drove excitement across the continent.
"These awards aren't just about a trophy, they're about proving that South African ideas hold their own anywhere in the world, and South Africa really showed up this year," says James.
The PRCA Platinum Awards aim to celebrate some of the most effective communications campaigns worldwide, recognising work that makes a measurable difference, concludes Tribeca.
For more information, visit www.tribecapr.co.za. You can also follow Tribeca on Facebook or on X.
*Image courtesy of contributor