Scout PR & Social Media has announced that its PR services have been re-engaged by De Toren Private Cellar. Scout began its working relationship with De Toren in August 2020. The Scout team will be working alongside the De Toren marketing team and the estate's strategic lead agency PURE Creative for another year.
Scout's director Lauren Shantall says, "Naturally, we're thrilled to have been re-appointed, especially after establishing and deepening our working relationship with De Toren over the past 12 months."
"At Scout, we feel privileged to assist in promoting such incredible showcase wines. De Toren truly gives South Africa something to be proud of, and elevates the industry here in the eyes of the world," adds Shantall.
De Toren Private Cellar is a boutique winery specialising in luxurious, world-class Bordeaux styled wines. Situated on the Polkadraai Hills overlooking Stellenbosch and False Bay, De Toren was one of the first-ever South African wineries to grow and produce Bordeaux-styled red blends and the very first to ever make use of a gravity-fed cellar.
In recent years, De Toren was ranked as one of the Top 10 Red Wine Producers in South Africa by the South African Wine Index. It was also nominated as New World Winery of the Year by Wine Enthusiast Magazine.
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