Joulay has been with the agency since 2018 and primarily focused on social media strategy creation, which resulted in securing the Netflix South Africa account and directing the digital discipline for well over two years.

Under his leadership, the digital stream grew to include the likes of BHBW, MBA and GVK-Siya Zama Construction. Today, this stream accounts for over 10% of the agency's revenue.

The agency says that Joulay has also been instrumental in the new business ideation process, resulting in the recent successful conversion of Garena, Edward Snell and DiDi.  

Joulay started his career in sales and marketing at MTN, later securing an internship at Mediacom, where he remained for four years as a media strategist. He subsequently joined MEC Notabene, where he led strategy for the spirits portfolio.

Joulay then joined JWT South Africa as an integration strategist and developed the skill of bridging media and communications strategies to craft the most performative and creative campaign models.  

According to Eclipse Communications CEO and co-founder Steve Powell, Joulay is already making his presence felt in the role by working closely with business unit leaders for a few months ahead of this position becoming official.

"His aim has always been to create ideas of substance — driving business impact as opposed to creating campaigns for creativity's sake. Creativity has always been a space led by networked agencies," says Powell.

"As a full-service communications agency, we have been recognised for creative campaigns such as Blood & Water (Netflix), where we scooped African Campaign of the Year at the 2021 Sabres EMEA. We are now placing greater emphasis on this agenda and tasked Joulay to drive creativity within the agency and externally with clients," adds Powell.  

The agency says that the sound creative direction from Joulay will be vital in underpinning its ethos, 'Guiding your Growth', and making more meaningful connections between its clients' brands and targeted effective creative solutions.

Joulay concludes, "As a marketing professional, I've been able to develop my skills in media, digital marketing, content and social marketing and creative solutions. Eclipse has allowed me to take on various roles to harness and exploit the skills I've acquired over time. Being a part of the executive leadership team and having a vested interest in the business has given me the opportunity for massive growth through experience and pride in being a part of building something amazing."

For more information, visit www.eclipsepr.co.za. You can also follow Eclipse Communications on Facebook.