Tholi B aims to bring experience from both on-air and management roles across South African radio stations, joining the team to with the aim to enhance the station's programming and cross-platform integration strategies, says the station.
In this new role, Tholi B will report directly to Ravi Naidoo, Programming Manager, focusing on aligning content across all platforms and ensuring seamless integration between programming and commercial interests, adds the station.
Tholi B is a well-known name in the radio industry, boasting a career that spans two decades. He led Power 98.7 as its Managing Director and served as Station Manager at Capricorn FM. His journey began at YFM, and he has held senior roles at Primedia Broadcasting. Beyond his management expertise, Tholi B is a recognised on-air personality, having presented shows on stations including YFM, 947, and Power 98.7. He is also a DJ, with several music singles released during his career, says the station.
"I'm genuinely excited to be joining the dynamic team at Jacaranda FM. This station has a fantastic legacy built on delivering feel-good content and connection, and I look forward to contributing my experience to an organisation that is clearly committed to innovation and connecting with its audience," says Tholi B.
"This is a brilliant opportunity to leverage my passion for both the creative and strategic sides of radio, and I can't wait to contribute to the station's sound and future," says Tholi B.
"I am absolutely thrilled to welcome Tholi B to the Jacaranda FM family and to work with him again,” says Ravi Naidoo, Programming Manager at Jacaranda FM.
"Tholi B possesses that rare combination of strategic insight and creative flair, gained from both behind the scenes and in front of the microphone. I have had the privilege of seeing his passion, creativity and deep understanding of radio programming firsthand in the past, and I am incredibly excited to be working alongside him again to drive our programming forward."
With Tholi B joining the programming team, Jacaranda FM aims to continue to invest in the talent and expertise that drive its sound and strategic growth. His industry experience and fresh perspective aims to ensure Jacaranda FM can be a destination for feel-good radio across South Africa, concludes the station.
For more information, visit www.jacarandafm.com. You can also follow Jacaranda FM on Facebook, X, Instagram, or on TikTok.
*Image courtesy of contributor