The win aims to reaffirm the Groupe's creative excellence and integrated strength across markets, with standout performances from LePub, Machine and MSL, says the company.
LePub's work for Heineken earns multiple awards, including Gold, while Machine is recognised for its Spotify isiXhosa film campaign, and MSL earned Honours in PR and Communications. Together, these wins aim to reflect the breadth of capability across Publicis Groupe's creative, media and communications agencies operating under the Power of One model, adds the company.
"Winning Regional Agency of the Year for the second year running is a testament to the relentless creativity, collaboration and bravery of our teams across the MEA region," says Pete Little, Chief Creative Officer of Publicis Groupe Africa. "Our teams continue to produce work that not only wins awards but moves brands and people — proving the power of collaboration across borders and disciplines."
Koo Govender, CEO of Publicis Groupe Africa adds, "This back-to-back win reflects the incredible depth of talent and capability within Publicis Groupe MEA — across creative, PR, media and technology. It demonstrates the strength of our regional network, the collaboration between our African and Middle Eastern markets and the consistency with which our teams deliver transformative work for clients. It's a proud moment that highlights what's possible when we operate as one connected Groupe."
With a presence in over 35 markets, Publicis Groupe MEA continues their aim to deliver award-winning, multi-disciplinary work for global and regional clients — a reflection of its commitment to creativity, innovation and transformation across the continent and beyond, concludes the company.
For more information, visit www.publicisgroupeafrica.com. You can also follow Publicis Groupe on Facebook, or on LinkedIn.
*Image courtesy of contributor