This exciting collaboration promises to elevate the cricket experience to new heights, bringing fans closer to the action than ever before, says the radio station.
As the Joburg Super Kings prepare for a third season of the South African T20 competition, Y says that it is stepping up to amplify the buzz, energy and passion that surrounds one of South Africa's premier cricket franchises.
Starting next month, Y says it will be at the heart of the action, delivering exclusive content, stadium activations and live updates that will keep listeners fully immersed in the excitement of the Joburg Super Kings' matches.
“We’re beyond excited to be the official radio partner for the Joburg Super Kings,” says Y’s Managing Director, Haseena Cassim. “Our audience is passionate about sport, and we're committed to bringing them closer to the game they love — cricket. This partnership allows us to provide an unrivalled fan experience, from on-the-ground vibes at Wanderers Stadium to exclusive behind-the-scenes content and exciting giveaways. It's going to be a season like no other."
As part of the partnership, Y says it will be ramping up the energy at Wanderers Stadium, the home of the Joburg Super Kings, with on-the-ground activations that bring the vibrant station's signature energy to every corner of the stadium.
Fans can expect to experience the full force of Y's brand — a perfect blend of cricket, music and unmatched hype. Whether it's exclusive interviews with players, live match commentary, or thrilling digital content, Y says that it will ensure fans never miss a moment of the action.
"We are absolutely delighted to partner with Y, a station that shares our passion for connecting with the next generation of fans," says Ankit Baldi, Director and Head of Franchise Joburg Super Kings.
"The collaboration allows us to bring the excitement of the Joburg Super Kings directly to the people’s homes. Together with Y, we aim to create a dynamic platform that connects us with cricket lovers in Johannesburg, in line with our theme — To Joburg We Belong," adds Baldi.
Y concludes that from the crack of the bat to the roar of the crowd, Y will be there to capture every moment and deliver it directly to its audience. Fans can tune in for exclusive live broadcasts, special match-day programming and more.
For more information, visit www.yfm.co.za. You can also follow Y on Facebook, X, Instagram, or on TikTok.
*Image courtesy of contributor