Diagne's appointment comes at a defining moment for Kantar clients as brands rethink how intelligence drives growth in an AI-accelerated marketing landscape.

In her new role, Ndeye will lead regional strategic initiatives focused on helping clients unlock greater value from data, technology and intelligence — enabling faster decision making and sharper strategic direction, says the business.

A Strategic Leader for an AI-Enabled Future 

Ndeye's remit includes elevating strategic engagement, so client conversations move beyond solutions to measurable business impact; accelerating AI driven insight delivery to make intelligence faster, simpler and more connected; and strengthening Kantar's client centric approach across markets as brands adapt to increasingly AI enabled decision making, adds the business.

As the industry enters a period of rapid technological change, with data quality and intelligent decision making becoming critical sources of competitive advantage, Ndeye's role will help brands unlock the full value of Kantar's decades of trusted, permissioned and category deep data assets.

Ndeye is internationally recognised for her contribution to the insights and marketing industry. She has served as a Cannes Lions Juror, and is a three-time Insights250 Award recipient, an honour presented by Esomar, recognising the world's leading marketing and insights professionals, adds the business.

Ndeye is also widely known as the architect of Africa Life, Kantar's flagship study decoding the social, cultural and commercial forces shaping modern Africa.

Her experience leading West, East and Central Africa, combined with her time in France, has given her a diverse perspective that will be invaluable to brands navigating complexity and growth across MEA&T, says the business.

Adeola Tejumola, Executive Managing Director for MEA&T at Kantar, says, "This is a moment of significant evolution for our business. Ndeye brings a rare blend of strategic clarity, commercial sharpness and storytelling strength, exactly what our clients need as the industry shifts toward faster, tech-enabled, insight-led growth."

Ndeye Diagne adds, "I'm excited to return to a region I deeply care about. MEA&T is at the centre of some of the most dynamic consumer and business transformation happening today. I'm looking forward to working closely with our teams and clients to unlock new value through sharpened strategy, data, tech and meaningful insight."

Her appointment underscores Kantar's commitment to delivering deeper intelligence, accelerated delivery and stronger commercial partnership as the region enters a new era of growth, concludes the business.

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*Image courtesy of contributor