The free webinar is followed by a one-day in-person seminar in New York on Thursday, 17 July for more senior-level practitioners, The One Club says.

Agency and brand-side strategists in all roles, at all career levels, will be able to stay ahead of the curve by accessing industry leaders and future-forward insights in both virtual and in-person formats, the organisation adds.

"Strategists are essential to shaping creative direction, but there's a lack of dedicated spaces for them to network and engage peers about the latest trends and challenges to how they work,” says Kevin Swanepoel, CEO of The One Club. 

"We've taken the learnings from our successful Creative Development department and applied them to how the club can help strategists to upskill, better serve clients, and enhance their career opportunities," Swanepoel adds.

Strategic Revelations Virtual Panel

The virtual panel, presented by The One Club and Ladies Who Strategize, takes place on Wednesday, 16 April from 12:00 to 13:00 ET and is free to attend for strategists of all levels, The One Club says.

The panel will offer a preview of the key discussions happening at the full-day seminar in July, including AI's role in strategy, media consumption shifts, new ways to extract consumer insights from social and media platforms, and more, the organisation adds.

Confirmed virtual panel speakers include:

  • Kathleen Bokar, Head of Strategy, The Kitchen @ Kraft Heinz
  • Ariana Koblitz, VP, Experience Design Lead
  • Katherine Lee, Executive Director of Strategy, Athletics
  • Anita Schillhorn, Executive Director, Strategy, McKinney, and
  • Kim Mackenzie, Moderator, Brand Strategy Consultant, Founder, Ladies Who Strategize.

Strategic Revelations Seminar

This full-day in-person seminar will be held on Thursday, 17 July at The One Club gallery in New York. In contrast to the virtual panel, the seminar will feature closed-door, unfiltered discussions with top strategists across the disciplines of strategy, including brand, content, social, communications strategy and more, The One Club says.

Hands-on learning will take place through small group sessions and workshops that address the real challenges of today's strategy roles.  The day also includes ample networking opportunities with top strategists and industry thought leaders, the organisation adds.

Confirmed Strategic Revelations seminar speakers to date include Lizzy Bilasano, Head of Creative Strategy at Whalar, Megan Herren, Strategy Director at Movers+Shakers and others to be announced shortly.

The seminar is an opportunity to engage with the best minds in strategy, from curated speakers from leading agencies, brands and digital platforms. Takeaways will include the tools, frameworks and methodologies strategists can apply immediately to develop insights, strategies and award-winning work, The One Club says.

The One Club adds that Strategic Revelations seminar early-bird registration before Friday, 23 May is USD$300 for The One Club members and USD$349 for non-members. Regular pricing after that date is USD$349 for members and USD$399 for non-members.

The Strategic Revelations series also represents a new opportunity to foster a growing community of agency and brand-side strategists from around the world, many of whom are recognised in The One Club's annual Global Creative Rankings, which includes the industry's most comprehensive rankings of Global Chief Strategy Officers, Chief Strategy Officers, Strategy Directors and Strategists, The One Club concludes.

To register for either event individuals can visit the Strategic Revelations website.

For more information, visit www.oneclub.org. You can also follow The One Club of Creativity on Facebook, X, or on Instagram. 

*Image courtesy of contributor