The accolades were for work done for Nedbank by Brave Group using Forge by Brave, an innovative AI-driven marketing process that reshapes how campaigns are created, developed and delivered, says the group. 

Brave Group and FORGE by Brave won awards for work done on campaigns for Nedbank, adds the group. 

According to Brave Group South Africa, the group received the following awards: 

Corporate Awards

  • Silver for Best Use of Technical Innovation — Nedbank — 'NAR Africa Month' Campaign
  • Gold for Best Use of AI in Marketing Campaign Award — Nedbank — 'NAR Africa Month' Campaign

Agency Awards

  • Silver for Best Use of Technical Innovation by an Agency — Nedbank — 'NAR Africa Month' Campaign
  • Gold for Best Use of AI in Marketing Campaign Award by an Agency — Nedbank — 'NAR Africa Month' Campaign
  • Bronze for Best Use of AI in Marketing Campaign Award by an Agency — Nedbank — Nedbank Indalo Fund

Now in its 12th year, the New Generation Awards has garnered an enviable reputation for being the largest performance-related, independent digital media awards in South Africa, says the group.

"We knew that Brave Group had created a game changer with Forge by Brave, the AI-driven process that enables marketers to build brand campaigns faster, better and more easily than ever before," says Musa Kalenga, the Group Chief Executive of Brave Group. 

Brave Group says that it is a consortium of award-winning agencies that build business value through advertising, public relations, experiential marketing and technology. Forge by Brave is the latest invention to come from the Brave Group.

"Forge by Brave functions as an AI-powered agency for marketers that want to enhance advertising efficiency and to increase the speed to market on campaigns without sacrificing strategy, creativity, or insights-driven promotion," says Kalenga. "Brave and Forge by Brave are deeply grateful to Nedbank for partnering with us to create seminal and disruptive yet ruthlessly relevant marketing. 

"We live in a world where business and marketing are becoming more complex. Brand owners invariably never have enough time. Forge by Brave solves this problem while creating campaigns that are more personalised, effective, efficient, and data-driven," says Courtney Chapple, Director of AI at Forge by Brave. 

"The technology solution we've built harnesses the best available AI while simplifying the marketing process. This enables marketers to focus on creativity and strategy, while the process handles the data and optimisation," Chapple says. "Winning sought-after awards for creating a solution that helps make smarter, faster marketing decisions and create campaigns that truly resonate is a dream come true."

With 60 industry-specific categories, the New Generation Awards acknowledge exceptional and innovative result-driven marketing campaigns that are disruptive, pioneering and use cutting-edge technology solutions, says the group.

Brave Group concludes that the awards are judged on:

  • strategy
  • innovation
  • creativity
  • content
  • results
  • reach, and
  • engagement.

For more information, visit www.bravegroup.co.za. You can also follow the Brave Group on LinkedIn, X, Instagram, or on TikTok. 

*Image courtesy of X