"Our team is extremely excited about this unique opportunity and the shared value that this project will create for black entrepreneurs in South Africa this Mandela Day," says Richard Rayne, managing director at iLearn.

"Our ultimate goal is to empower the successful entrepreneurs by providing them with the necessary skills to develop sustainable businesses — allowing them to become more economically active," adds Rayne.

The successful learnership entrepreneurs sourced from Retail Capital's network (who will automatically be part of the 67 Logos Designathon) will write a SETA accredited FETC: New Venture Creation NQF 4 qualification, facilitated by iLearn.

This is a 12-month SETA accredited learnership qualification designed to provide entrepreneurs with the formal academic knowledge and skills needed to run small to medium business ventures.

"In addition, the contribution of creatives in terms of their time and design abilities are crucial to the success of the initiative, and CWDi will be contributing to this year's Designathon by committing logos towards the campaign," says Lesley Waterkeyn, the brainchild behind the 67 Logos Designathon. "As a result, 45 designers have signed up already, and we'd like to challenge other agencies and creatives to get on board and do the same."

"CWDi is excited to once again contribute to the 67 Logos campaign and help make a difference to small businesses. In our current Covid landscape, these types of initiatives are needed more than ever," says Craig Naicker, group managing director at CWDi.

"This is such an incredible initiative, and we are excited to use our copywriting talents to help these small businesses. Our team is totally on board and we want to show people that copywriting is useful to the world," concludes John Davenport, chief creative officer at Havas Advertising.

All Entrepreneurs and SMEs are eligible to enter the 67 Logo Designathon. Those who would like to make a difference in an entrepreneur's life by becoming a sponsor can contact [email protected].

For more information or to register, visit www.overtherainbow.co.za. You can also follow Over the Rainbow on Facebook, Twitter or on Instagram.