Announced alongside the category debut is an early look at the 2026 Gerety Grand Jury, a global panel of founders, chief creatives and brand and media decision-makers shaping the standards for what creative leadership looks like today, says the awards.
Introducing the Moments Cut — for the Work That Defined the "Now"
Open across all media, Moments Cut celebrates the work powered by instinct, timing, craft and a real point of view. For work that defines the moment. Creativity that captures the world as it happens. From the Football World Cup and Olympics to Super Bowl moments and the spontaneous brand reactions that turned trending conversations into cultural touchpoints, the Moments Cut celebrates work that moved fast, felt relevant and connected instantly leaving a lasting mark, adds the awards.
What the 2026 Jurors Are Saying
"The new Moments Cut category shines a light on work that responds instantly to culture and meets today's demand for authentic, real-time storytelling. In a world where moments can be fleeting, the skill to capture and amplify them creatively has never been more important. I'm really looking forward to seeing bold, honest pieces that seize the moment and turn trending conversations into lasting cultural touchpoints," says Brenda Khumalo, Founder of Lobengula Advertising, South Africa.
"Fast is expected now. A real point of view is the cut. The work I want to reward reacts in a way that shifts the conversation and leaves a mark," adds Renata Decoussau, LATAM Marketing Director at Adobe Brazil.
"When creativity shows up with heart and speed, a passing moment becomes something that matters. That instinct keeps brands alive rather than watching from the sidelines. It's about time we reward the teams who never miss," says Merlee Cruz Jayme, Chairmom and Founder of The Misfits Camp, Philippines.
As with every edition, Gerety continues to judge ideas from a powerful, creative and craft-led perspective, to continue elevating outstanding creativity worldwide across every discipline, concludes the awards.
The 2026 Gerety Awards open for entries on Monday, 5 January.
For more information, visit www.geretyawards.com. You can also follow Gererty Awards on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor