With its bold and innovative presence, 'OG Influencer' proved that OOH is more than just a medium; it is a powerful cultural force that shapes conversations, sparks emotion, and influences audiences in the real world, says the organisation.

At The Loeries, 'OG Influencer' ran a dynamic tactical campaign, disrupting the awards with its, "Make Everything Outdoor" stickers, which were spread throughout the venue. Even the Loeries Chairman was unknowingly adorned with one during his speech, making a playful statement on how deeply OOH influences public consciousness, adds the organisation.

Additionally, 'OG Influencer' activated roadside digital screens in the lead-up to the awards with creative specifically designed for the event. After the OOH category winner was announced, a new "winner"-themed artwork was quickly rolled out, running across the weekend. The fast turnaround of the award-specific artwork really showcases the dynamic abilities of Digital OOH as a format, says the organisation.

The excitement carried over to The MOST Awards, where 'OG Influencer' again made its presence felt, this time with a cheeky and highly engaging tactical sticker takeover. Attendees were "tagged" throughout the night with 'OG Influencer' stickers, adding a fun and playful layer to the campaign and reinforcing the brand's message in a memorable, shareable way, adds the organisation.

Alongside this, 'OG Influencer' flighted on key digital screens across the event week and, in a surprising twist, took over the stage for the Best OOH Media Owner category, announcing the winner via a pre-recorded on-screen video delivered by 'OG Influencer' itself, says the organisation.

From billboards to bus shelters, OOH has always been the first and most trusted influencer, shaping culture, building brands, and connecting with audiences long before digital metrics existed. Through these creative interventions, 'OG Influencer' continues to redefine the perception of OOH as a living, breathing storyteller that reaches people where they live, work and play, adds the organisation.

The 'OG Influencer' campaign is made possible through the collaboration and support of leading industry partners, including Primedia Outdoor, Reveel, Relativ Media, Glynt Group (Tractor Outdoor), Alive Advertising, JCDecaux, Provantage, Evolv and Innovocean, concludes the organisation.

For more information, visit www.dooh.co.za. You can also follow the 'OG Influencer' on LinkedIn, or on Instagram.

*Image courtesy of contributor