Khushboo Solanki Sharma, co-founder of Zero Gravity Communications, says, "We wanted to bring out the delectable flavours that Vadilal has to offer to its consumers in an instantly tempting way."
"Our thought behind the campaign was to generate maximum ROI through design and positioning to drive home top-of-the-mind recall for the brand," concludes Sharma.
As part of this campaign, more than 500 hoardings were put in key locations to attract maximum footfall in the major markets for the brand.
These include:
- Gujarat
- Rajasthan, and
- Uttar Pradesh.
Nevertheless, Ahmedabad the brand's home ground remains the unique focus of this campaign. The ZGC team has designed pop-out banners depicting ice creams. The objective is to generate a good brand recall during the day and night alike.
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