To enter the search for 'MsanziGlots', individuals are encouraged to WhatsApp a one-minute video, using as many South African languages as possible to 063 082 6266. The deadline to do so is Sunday, 24 October.

Pendoring's campaign for 2021 focuses on the importance of developing multilingualism in society.

"In a country where more than 91% of South Africans have an indigenous mother tongue, mono-culture strips us of our dignity and rich cultural resources in favour of internationalisation," says the awards. 

The female-led campaign by Think Creative Africa and visual artist Lady Skollie aims to make a bold call for South African mother tongues and for multilingualism to be applied at all levels of society — from early childhood development to the corporate environment. This is underpinned by the global United Nations Decade of Indigenous Languages that kicks off in 2022.

"As we start to look towards 2022 and the beginning of the Decade of Indigenous Languages, we do so with a sense of what could be, and a genuine optimism that South Africans will come to appreciate the richness of all 11 of our official languages — and the power of those languages to help us see the world with new eyes," says Heidi Brauer, chief marketing officer at Hollard.

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