The 2021 event saw a total of nineteen 'top guns' in marketing using movie titles to describe their talking point. They appeared live from Cape Town, Joburg, Nairobi, San Francisco and New York. The speakers shared with, inspired, equipped and entertained delegates throughout the full day event.
Dale Hefer, CEO of the Nedbank
IMC, says, "Last year's conference was acclaimed as a benchmark virtual marketing event, so there was high expectation to repeat its success this year."
"Our speakers more than delivered the goods and our marketing delegates, active on social media, were swift in providing overwhelmingly positive feedback. In the post-conference survey, marketers rated each aspect of the event as excellent. This year has delivered one of our most successful events to date," adds Hefer.
A broad content spectrum shared by speakers included practical suggestions that marketers could take away and implement. Along with this were strategic insights into how the disruptions that we are currently facing around world are moving the needle on the discipline of marketing, creating significant opportunities for its reimagination.
A central message that emerged from the speakers was that now, more than ever, marketers should be engaging their audiences with an authenticity of messaging, shifting from the transactional perspective to building deep and meaningful engagement.
The event highlighted that successful marketing campaigns must strike a balance; on the one hand, they should add value to the brand's business; on the other, they should articulate a respect for, and understanding of their target audiences. Simply put, marketers should be creating messages that stay with the consumer, which point them towards the brand and makes them love the brand.
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