Titus will report into Joanna Oosthuizen, CEO of PR and influence EMEA, and is tasked with helping strengthen Ogilvy’s offering across the region.
In his new role, Titus will be in charge of setting the strategic direction of the Ogilvy influence proposition across the United Kingdom and EMEA. He will help unlock the best of Ogilvy's talent through creative-first, data-driven influencer campaigns, covering the full spectrum from celebrities all the way to micro-influencers.
Before joining Ogilvy, Titus set up and ran MediaCom's global influencer offering and has also served as director of Social Talent at the YMU Group (formerly James Grant), looking after some of the world's leading social-first talent.
"This is a crucial time for Ogilvy's influencer offering in EMEA and Titus has shown himself to be the best choice to lead the growing EMEA programme," says Oosthuizen. "Titus' success driving Ogilvy's influence offering in the United Kingdom speaks for itself and I am looking forward to watching and supporting Titus as he builds upon his current success."
Titus will also be rolling out Ogilvy's inclusive influence initiative across the EMEA region to help move the needle on diversity inclusion and belonging.
"Ogilvy UK is something special. The team in the United Kingdom has highlighted the success that comes from doing things differently," concludes Titus. "I am so proud of the award-winning influence offering we have built and I relish the opportunity to expand my role across EMEA and help drive the same success across the region."
For more information, visit www.ogilvy.com/uk