Now in its seventh year, Adweek's Creative 100 is an annual celebration of creative professionals that are ranging from influential icons to emerging game-changers.

According to the United States-based brand marketing publication, Dyeshana is one of 15 creative leaders from all over the world who are reshaping the industry through their work to bring a user-centric approach to advertising and break down the barriers between media and creativity.

"These global agency leaders didn't just execute new ideas; they weren't afraid to push the envelope or in some cases, get downright strange. That eccentricity is what made their work unforgettable and the marketing landscape is all the better for it," says Stephen Lepitak, Adweek's Europe bureau chief.

"Adweek is a household name for marketers and I am profoundly humbled to be named on such a prestigious list. It gives me great pleasure to represent South Africa in these very competitive global rankings," says Dyeshana.

"It is a testament to the creative excellence that exists here in the country. Thank you to my Joe Public United family, the place I have called home for the past 15 years. This recognition would not have been possible without them. Thank you to all our incredible clients as well, who continually trust us with their precious brands as we endeavour to grow their brands," concludes Dyeshana. 

The full list of honourees can be found here

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