The Internet is filled with info, but much of it is unreliable. Everyone is trying to share tips, sell an e-book or promote their course on social media. Before enrolling in TikTok university, get the facts straight about some social media myths in this article.

Remember the days of dial-up Internet and MxIt? How about frosted tips and flip phones? The concept of nostalgia is not a new one, but since 2020, nostalgia has made its way to social media. You would think it faded like acid-wash jeans, but it just kept growing — and now it has its own terminology! 

TikTok has announced that it is set to revolutionise how content creators engage with the platform through significant Community Guidelines updates. The updates are effective as of Friday, 17 May. These enhancements are designed to provide creators with clearer rules and greater control, ensuring a safer and more compliant community. 

Social media platforms are how people connect with each other, and while this is great, it does leave plenty of room for keyboard warriors and mom-shamers to say whatever they like on other people's posts. This is why social media platforms have given guidelines on what is and is not allowed to be posted. While it may not seem like it, it does play a role in freedom of speech.

Have you ever seen something on social media and got a feeling of deja vu because you saw the exact same thing posted by someone else? Trippy, I know … But is it okay? Are we allowed to post someone else’s stuff? I mean, intellectual property gets a little confusing in the world of social media.

Influencers are influential; it's in the name! The question, however, is why that is. It's important to know how influencer mentions work to determine whether they're necessary for your brand. We've outlined some ways influencer marketing can impact a brand's image!

Friday, 19 April might not seem like a particularly big day, but for Swifties like us, it feels massive. We have been excited for more than just a Fortnight! During our second listening session of The Tortured Poets Department, we found a lot more than just easter eggs: We found social media tips. 

For a business, it can be quite tricky to decide what to post on your social media pages. You want people to follow and engage with you, and you want to create posts that resonate with your brand without being overly salesy. The only way to do this is by creating a well-balanced content plan, and we want to show you what that looks like. 

Influencers and social media are relatively new additions to the marketing and PR space. Marketers often group influencer marketing and influencer mentions together, despite their distinct differences. We've broken down some of the contrasts between the two, from compensation to control and results. If you want to know more, this is the article for you!

As digital platforms redefine market dynamics, TikTok emerges not just as a digital phenomenon but as a transformative force in brand engagement, says Jochen Bischoff, head of global business solutions for Africa at TikTok. For South African enterprises, it introduces a blend of opportunities and challenges, demanding a strategic approach to harness its full potential, Bischoff adds.