Desire … It might seem simple enough, but it is a big word. It is six letters that refer to the things we want so intensely and deeply — the things we cannot stop thinking about. Making people want something is not easy, but making people desire something is a different thing entirely.

Radio stations need to adapt to the changing media environment. The power of podcasting is often overlooked, but its relevance and accessibility are offers that no media institution should pass up on! This infographic outlines three ways podcast platforms can be beneficial to radio stations.

Fashion is a big deal. It has been for a long time now, and the power of fashion just keeps growing and growing. At the same time, there is another movement taking centre stage. Sustainability and “going green” are becoming more and more popular, and fashion needs to keep up — queue the PRs.

The Internet is filled with info, but much of it is unreliable. Everyone is trying to share tips, sell an e-book or promote their course on social media. Before enrolling in TikTok university, get the facts straight about some social media myths in this article.

Remember the days of dial-up Internet and MxIt? How about frosted tips and flip phones? The concept of nostalgia is not a new one, but since 2020, nostalgia has made its way to social media. You would think it faded like acid-wash jeans, but it just kept growing — and now it has its own terminology! 

No matter what your brand is, you need to get your name and story out there — the goal is to be known. Traditional marketing tools and tactics still exist for a reason, but if you want to connect with more people in a more unique way, you need to think outside the box. And this is where branded podcasts come into the picture.

Content marketing isn't simple! With numerous choices and limited guidance, determining content length is a major dilemma. But don't sweat it! We've outlined the benefits of long and short-form content to simplify your decision-making. Scrolling down is all it takes to make your life easier!

Writing is not for the faint of heart! There is no right or wrong way to go about it. Most of us just really hope to do a good job and write something that will resonate with people, and that is why most of us are desperate for tips. We were leaping at the opportunity to get writing advice from one of the greats! 

Mother's Day is quickly approaching, and PRs have been thinking of new and exciting ways to incorporate their strategies and messaging into this day. On that note, did you know that it was a personal PR campaign that started Mother's Day?

Brand ambassadors are powerful tools for Public Relations success. Yet, many PR strategists leave them out of their toolbox because they don't know how to begin a collaboration with them. We've researched and summarised everything you need to know before working with brand ambassadors. With this article, the whole process will be a breeze!