2022's campaign spotlights eight creators, innovators and SMBs who are making a name for themselves not only in Africa but globally.

These individuals are changing the way Africa is viewed on the international stage, according to Meta.

As part of the on-platform and marketing campaign, Meta has partnered with local filmmakers to bring to life eight stories. Alongside this will run:
  • a dedicated global and local Instagram campaign featuring partnerships with African content creators
  • a community Reels challenge
  • the development of a specially designed AR filter inspired by '#AfricaMade', and
  • a series of free open virtual training sessions via the Meta Africa page, dedicated to all SMBs and Creators from across Africa.
Kezia Anim-Addo, communications director of Meta sub-Saharan Africa, says, "I'm truly excited to be bringing back 'Made by Africa, Loved by the World' for the second year running. This campaign is about showcasing the incredible talent we have here on the continent and the African people and businesses that are not only contributing to the global agenda but are forging their own paths."

"At Meta, we remain invested in Africa and know that this is home to some of the world's most talented and inspired individuals, and we look forward to hearing just some of these stories through our 'Made by Africa, Loved by the World' campaign," adds Anim-Addo. 

The short film has partnered with five local filmmakers:
  • Tarryn Crossman from South Africa
  • Kofi Awuah from Ghana
  • Joan Kabugu from Kenya
  • Bardia Olowu from Nigeria, and
  • Nelson Makengo from the Democratic Republic of the Congo.
This series of short films will live on a dedicated Africa Day microsite and focus on the stories of:
Celebrating Africa Day on Instagram
According to Meta, in the lead up to Africa Day and beyond, Instagram will be celebrating and highlighting the talent and diversity of the African continent.

Instagram AR Filter
Partnering with a South African immersive digital solutions company, Pixel Chefs created an interactive AR filter to provide the Instagram community with a tool to celebrate the occasion. 

Instagram Reels Challenge
Working with content creators from across Africa and the diaspora, Instagram says that it will launch a Reels community challenge under the hashtag '#ShareYourAfrica'.

This is aimed to encourage its community to celebrate and share with the world what's uniquely authentic and African to them.

African Designers Guide
Throughout the week of Africa Day and beyond, Instagram has invited @mizliz to highlight 12 African designers and artists who are forging their own paths and redefining culture in the process.

IG Creators Q&A with DanceGod Llyod on Wednesday, 25 May
Instagram says that it will continue to spotlight African creators. As such Instagram will host a live Q&A with Ghanaian dancer and content creator DanceGod Lloyd.

Free Virtual Training Sessions

As part of Meta's continued investment across the continent, it says that it will also be hosting a number of free open training sessions throughout the week and post Africa Day via the Meta Africa page.

The training sessions will be focused on providing other upcoming creatives and entrepreneurs with the digital know-how to take their ideas global. Training topics include:
  • 'Reels school': Learn all about Reels on Facebook and Instagram, as well as top tips and best practices to help connect with more people.
  • 'Cross Border Business': Discover how to explore different markets, reach new customers, localise marketing and optimise campaigns.
  • 'Monetisation 101': Discover ways to monetise owned content on Facebook and Instagram, as well as learn more about best practices and eligibility requirements.
  • 'Branded Content — Get future-ready': Find out more about creator marketing on Meta platforms including best practices, creative tips, and media and measurement guidance.
  • 'Step into AR': Dip into the world of the Metaverse through the lens of AR and explore the what, why and how of AR to help create incredible AR experiences people will love.
Meta Culture Series
As an extension of the Metaverse Culture Series Black Future experience exploring embedding Black culture, creativity and community, Meta will host a fireside chat with:
Hosted on Meta Africa Facebook Page, the conversations will aim to focus on early innovation and adoption across the continent, and how this has contributed to global trends while exploring what the world can learn about African Culture.

For more information, visit www.about.facebook.com.