It also ranked eighth on the global retention index across all categories for driving huge volumes. The app has almost 20 million users in South Africa.

In Africa, SHAREit says that it maintained its volume ranking fourth for Life and Culture, but slipped one position fifth in Power. However, it entered the top 10 in the Casual group and Hypercasual games for the first time.

"Seeing SHAREit's outstanding performance in the latest AppsFlyer report makes for exciting reading," says James Edwards, CEO of PerformDM, SHAREit's Africa partner. "Although the report was not tracked specifically for South Africa, the PerformDM team has seen similar trends take place in the local market."

"Over the past six months, finance and e-commerce apps have highlighted the rapid adoption of mobile-first commercial engagements. The PerformDM team analysed hundreds of thousands of non-organic app installs attributed to SHAREit in the last six months across all app categories in sub-Saharan Africa and ascertained a strong rise in fintech and e-commerce categories," he says.

"This is hugely exciting not just because users are installing apps via our partners, but because SHAREit's re-targeting solutions have stimulated dramatically increased engagement with those apps," adds Edwards.

"Mobile gaming and digital payments are two key trends to watch in the emerging markets around the globe and we are excited to propel these even further," says Karam Malhotra, partner and global vice-president at SHAREit Group.

"Consumer spend in gaming apps surged 16% in 2021 to reach a staggering USD$116-billion worldwide, and smartphones are driving a global fintech boom with Africa seeing the rise of neobanks, consumer lending firms, payments and cryptocurrency companies," he adds.

"Given the massive potential, we are working extensively with gaming apps and financial institutions to help them tap into the digital natives in the emerging markets. As a leading media publisher driving in-app purchases for gaming and fintech brands in the world, we are focused on growing the ecosystem and fuelling the transformation of digital habits and lifestyle," Malhotra adds.

Alongside its high-speed file sharing feature, SHAREit also helps its users to save memory space on their devices by eliminating the need to download other tool apps. The additional features of the app include:
  • Phone Cleaner
  • Phone Booster
  • Battery Saver
  • File Manager, and
  • Game Resource Files Transfer
The features aim to provide an optimised smartphone experience to the users.

Going forward, SHAREit says that it is looking to integrate the advertising platform and global payment solutions to deliver a commercial advertising closed loop through its solutions.

For more information, visit www.ushareit.com. You can also follow SHAREit on Facebook, Twitter or on Instagram.