Slow PR is an approach in public relations that
emphasises building relationships with key audiences and targeted outlets.
This means that rather than doing a broad brush stroke in a PR campaign, or reaching out to a multitude of journalists, PR pros focus on the ones that belong to niches.
This approach can be taken when:
- developing campaigns
- sourcing journalists
- identifying potential outlets, and
- even when approaching clients.
By identifying topics and campaigns that these individuals will
definitely use, a PR professional can start building the needed relations.
The benefits of slow PR are as follows:
- It builds a rapport with journalists and media outlets.
- It targets key audiences.
- If used correctly, it can garner fellowship with the right digital community.
- It helps you to get the most out of what you want for your publication.
While the digital realm can be fast-paced, slow PR is
not about that life. Sound like something you would want to dive into? Then all you need to do is build up good relations with specific journalists and outlets that are
sure to publish your content!
Not about that slow life? Well, you can always inform us of the benefits of living a fast life as a PR practitioner. Tell us about it in the comments section below.
Maybe you've been taking it slow and know you need to start putting a crisis control plan together … It's always good to be prepared! Start by reading our article, Crisis control — when your plan hits the fan.
*Image courtesy of Unsplash