This digital piece aims to be emotionally resonant and to continue the campaign's mission to make financial inclusion a lived reality for more South Africans by reimagining how technology can be used to tell human stories of inclusion, visibility and empowerment, says the organisation.

Developed with creative agency One Over One and production partner Run Jump Fly, the film aims to fuse artificial intelligence with authentic storytelling to capture the experiences of everyday South Africans navigating the financial system. It aims to serve as both a creative innovation and a powerful social statement — demonstrating how data, when used responsibly, can shine a light on those who are often unseen, adds the organisation.

"The AI film is more than a creative milestone; it's a deeply human story told through the lens of technology. Using AI-generated visuals, the film brings to life the emotional realities behind financial data — the hope of opportunity, the weight of exclusion and the power of visibility," says Amy Beck, CMO of TransUnion Africa.

"Rooted in empathy and powered by innovation, the film embodies our belief that technology should serve people, not the other way around. It invites viewers to look past the numbers and be part of a movement changing the way we see each other," says Beck.

Turning Data into Impact

The AI film aims to build on TransUnion's 'Be the Reason Things Change' movement, making the invisible visible and driving meaningful impact across the country, says the organisation.

In one month, TransUnion says the campaign has achieved:

  • 10 838 panels peeled nationwide (this includes physical and digital billboard panels), each unlocking access to free credit education e-learning courses, valued at R2 000 each
  • education fund prizes awarded to five individual winners, valued at R20 000 each, awarded directly to recognised educational institutions or nominated beneficiaries, and 
  • ten tech-for-learning prizes, worth R7 000 each, comprising of a laptop and 12 months of data, equipping recipients with the tools they need to thrive in a digital-first world.

These results go beyond metrics — they aim to represent real lives changed through knowledge, opportunity and empowerment, says the organisation.

One of the five recipients of the R20 000 education fund prize, Roggers Mamaila, shared how the campaign has made a lasting impact on his family's future, "This contribution towards my family's education means more than words can express. It's a tangible step toward a better future — one my family will carry with pride for years to come. It's proof that when people are seen, real change becomes possible."

AI With a Purpose

In an age where artificial intelligence often feels distant or impersonal, TransUnion's new film aims to reframe the narrative —  showing how innovation, when guided by empathy, can accelerate financial inclusion and create lasting change, says the organisation.

This film is a fully integrated, end-to-end AI production. From concept to execution, every aspect of the film was shaped using AI tools, making it a first-of-its kind on the African continent. TransUnion says that what sets this film apart is not just its use of technology, but its authenticity and purpose. The film draws its narrative from real lives and lived experiences, adds the organisation.

Every frame aims to reflect the campaign's core belief: that visibility leads to change. This isn't aiming to be just an experiment in technology — it's a movement in storytelling. The piece invites viewers to rethink what's possible when technology and trust work together — to see every data point as a story, every statistic as a person and every innovation as a chance to drive inclusion, says the organisation.

The campaign aims to continue to challenge traditional notions of creditworthiness by advocating for alternative data and inclusive scoring models that better reflect the realities of underserved communities, concludes the organisation.

For more information, visit www.transunion.co.za. You can also follow TransUnion on Facebook, or on LinkedIn.

*Image courtesy of contributor