The Dragonfly Agency, South Africa, a leading Cape Town-based marketing and direct mail agency, has secured the Silver sponsor slot for the Assegai Awards. The DMASA has been hosting Southern Africa's premier awards annually for the past 24 years.
Entries open for the 2022 instalment of the Assegai Integrated Marketing Awards of the Direct Marketing Association of South Africa (DMASA) in June.
"We've been impressed by the quality of the Assegai Awards submissions since we entered the local industry from the United Kingdom some five years ago. This year, with its global focus, it seemed the absolute right time to secure the Silver sponsor slot," says Vicky Grant, CEO of The Dragonfly Agency.
A relationship between the New York-headquartered United States Association of National Advertising (ANA) and the DMASA is seeing the Assegai entry requirements for 2022 aligned to an Echo-style format.
In addition, more international judges will feature at the 2022 Assegai Awards while Gold Assegai Award category winners can elect to have their submissions considered for a Global Echo Award.
"New sponsors like The Dragonfly Agency and new relationships like those with the ANA are injecting new ideas into the Assegais," concludes David Dickens, DMASA's CEO.
The Assegai Awards annually aims to showcase the direct marketing industry leaders who have delivered exceptional work over the previous year. The awards evening will take place on Friday, 11 November.
For more information, visit www.thedragonflyagency.co.za. You can also follow The Dragonfly Agency on Facebook or on Instagram.