Following the launch of the first '#SheOwnsHerSuccess' campaign in 2019, which inspired women to be unapologetic about their success, the theme in 2020 sought to inspire women to identify and break through barriers while taking other women with them.

In 2021, Momentum says that it aims to celebrate the strides and achievements that women continue to make despite existing socioeconomic, psychological and cultural barriers.

The campaign seeks to empower women to rise above every "no" with practical tools that empower and remind them that their success is indeed unstoppable, adds the financial provider.

Despite the headways that women have made in the workplace, gender disparities persist. More than one-third of South African households are headed by women and these are approximately 40% poorer than those headed by men, with women earning up to 30% less than their male counterparts.

These are fundamental gaps that we need to address through every aspect of society, including the financial sector, and with the support of men, says Momentum.

The Momentum '#SheOwnsHerSuccess' campaign was launched on Sunday, 1 August and will run throughout the month of August. It will comprise a line-up of workshop and panel discussions that are geared toward equipping women with relevant skills.

These skills include:
  • engaging in personal branding exercises
  • learning how to negotiate the pay that they are worth
  • overcoming imposter syndrome in the workplace
  • leaning on support structures to manage burnout, and
  • partnering and managing money to leave the financial legacy that their loved ones deserve.
"The challenges faced by women are not unique to South Africa. This may be disheartening, but everyday women are choosing to partner with individuals, networks and movements to empower them to make previously unimaginable strides on the quest to define their career and personal success stories," says Charlotte Nsubuga-Mukasa, head of Momentum's brand marketing, 

The 360-degree campaign will include a virtual workshop series with Luvvie Ajayi-Jones. Each workshop is tailored differently throughout the month of August and will aim to provide women with practical tools, advice and solutions to help get them onto the next step on their journey to success.

Momentum says that it also seeks to further this campaign beyond Women's Month because a women's momentum doesn't end after August. 

The company wishes to encourage women to keep their success in motion by sharpening their focus and refining business skills and passions all year round with the '#SheOwnsHerSuccess' online hub for with advice, tools and continuous updates.

For more information, visit www.momentum.co.za. You can also Momentum on Facebook, Twitter or on Instagram.