Game has announced that it has partnered with Paul's Homemade Ice Cream, a local business, to celebrate its 54th birthday. As part of the collaboration, Game has introduced its own limited-edition Strawberry Birthday Cake-flavoured ice cream.
Crafted with the finest ingredients and a dash of nostalgia, Game's Strawberry Birthday Cake flavour captures the essence of celebration in every scoop, says Game.
"We wanted to create something truly special to commemorate our 54th birthday, and partnering with Paul's Homemade Ice Cream was the perfect way to do that," says Michelle Kemp, senior communications manager.
"Its commitment to quality and innovation perfectly aligns with our own values, and together, we've crafted a flavour that embodies the spirit of celebration and delight that Game has brought to South African households for over five decades," adds Kemp.
Paul Ballen, the mastermind behind Paul's Homemade Ice Cream, says, "It's been an absolute pleasure working with Game to bring this unique flavour to life. We share a passion for creating one-of-a-kind ice cream flavours, and I believe our limited-edition Game Birthday Cake ice cream will bring joy to all customers in the country who taste it."
Available exclusively at select Game and Paul's stores, the Game Birthday Cake flavour will be in all Paul's retail stores as the flavour of the month, which promises to be a hit with ice cream aficionados and birthday enthusiasts alike, according to Game.
Individuals are encouraged to join the celebration and treat themselves to the ice cream, which is available in select stores as of Saturday, 4 May.
For more information, visit www.game.co.za. You can also follow Game on Facebook, LinkedIn, X or on Instagram.
*Image courtesy of contributor